Is your accounting practice looking to attract more quality clients and qualified leads? Digital marketing for accountants is key.
A digital inbound marketing strategy could be the answer to help you reach potential Clients and retain existing ones.
Attract and retain clients
With the top 15 accounting firms in the UK based in London alone, having a search engine marketing strategy in place to help your website stand out is vital to lead generation.
Ultimately you want to generate traffic for potential customers, nurture those leads and then convert to a client. This journey is very rarely a one-stop shop. Your prospects will have done their research, checked out you and your competitions services and read online reviews.
But first things first, to generate traffic you’ll need to take a few steps for your firms website to be found using online marketing.
Search Engine Optimisation (SEO)
Through optimisation of your website and a good digital marketing strategy you can help generate traffic and attract good qualified leads from business owners who are interested in your services.
Read our blog post about what SEO agencies should offer London firms to help you review your current website and implement some quick win optimisation tricks.
Content marketing
As part of your accountant website review, take a look at the content. Is it easy to read, to the point and simple to navigate? Offering tips on accounting services and advice on new regulations helps position you as a thought leader to your client base. With fresh blog content, search engines have new content to find you for and that can easily be shared on social media.
But one review you can make is your use or keywords – are they relevant? For instance are you using such phrases as ‘accountants in London’? This all helps search engines find you and show you in relevant search results.
Pay Per Click
This digital marketing tactic offers a truly targeted way to reach potential prospects.
Pay Per Click campaigns (PPC) mean you can focus on geographical areas, pinpointing areas of London and Greater London as well as choosing demographics to fit your target audience.
Be succinct and to the point in your ad messaging as you only get a limited word count to play with. Test out your messaging too. The beauty of a PPC campaign is you can tailor and continue to tweak ads depending on results. In doing so you can really begin to see a Return on Investment (ROI) with a Google AdWord campaign.
Our blog on tips for setting up and running PPC campaigns will give you more insight to set up a specific campaign.
While a remarketing campaign provides that all important brand awareness as those ads will follow visitors around the web. Understanding how remarketing can grow your business has more helpful tips for you to consider for your accounting firm.
Lead nurturing & automation
Even if you have a good conversion rate, you’ll still need to be managing hundreds of leads through the life cycle. To make this efficient, you may want to consider applying several automation tools. From email campaigns, sequences and workflows, automating repetitive tasks can help free up time.
A good Customer Relationship Management (CRM) solution can also pull teams together to work effectively on leads and clients.
Looking for leads?
There’s no doubt that optimising your website will help create stand out and help you be found for your services. However, as you’ve read, there’s a whole host of ideas to consider, and more. So, if you feel you need support in attracting leads to grow your accounting firm, then get in touch with Smart Cow, a digital agency for accountants, and we can look at creating a digital marketing plan specifically for your practice.
