Have you ever seen those ads that follow you around the internet? A few days ago you searched for something online and then an ad for it shows up on a completely different website a few days later. This is remarketing and a very useful tool it is too.
Sales very rarely result from a smooth journey from ‘A’ to ‘B’. It normally takes a few side roads to get to the end goal and remarketing helps you guide people along the journey.
We’ve talked before about ease of navigation on your own website and in a similar way remarketing is another way of helping to reconnect visitors back to your website. As people scroll through Google the remarketing ads appear in a strategic position on the page.
It’s helping to increase brand awareness and trust for your product and services.
Benefits of remarketing
Here’s some of the benefits of remarketing to help drive sales and awareness of your brand:
- You can really target your audience. When someone has added items to a shopping cart on your website but then disappears without completing a transaction, you can create a remarketing list specifically focussing on these people.
- Be found. Remarketing is another way of getting you found online. Ads can show when clients are searching for your business on Google which really reinforces your brand message.
- Be creative. It’s easy to create ads via the Google Ad gallery layouts which helps you to create an eye-catching campaign.
- Increase sales. Conversion rates are more likely to increase overtime. The more users see an ad, the more brand awareness and trust is built. Although you’ll find that the CTR (click through rate) declines over time, the people who do click are more likely to convert to a sale
While cost for a remarketing ad can be a lot lower than a standard Pay Per Click ad campaign, both can work in tandem with each other to really reinforce the message of who you are.
Running remarketing ads on Google and Facebook is a great combination.
Book a Practice Growth Session
If you feel you need some support in getting your website optimised with a paid for digital marketing campaign, then get in touch with us today.
We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.