A website has so many similar characteristics to a bricks and mortar premises. It’s your main shop window so needs to look good, have up to date items on display on the homepage and most importantly when you step inside your ‘premises’, your website needs to be easy to navigate.
So, we’ve gathered a few tips on what to think about when embarking on refreshing your website or creating a new one.
The website basics
What type of website do you want? Does it need to be a simple brochure website that showcases what services you offer with a clear call to action? Or do you want a more interactive website with the ability to capture data, download functionality or e-commerce capabilities?
Basically, your website is your shop window – so getting this right is key. Ensuring you have a menu bar with easy navigation and clear call to actions to help your visitor and keep them on your website. Which brings us on to our next point.
Website bounce rate
Whether you already have a website or you’re looking to create a new one you’ll be wanting to manage your bounce rate and keep that low. A high percentage means that people are leaving your website very quickly usually because content is not relevant or the website is not easy to navigate. If people don’t stay on your website for long this is unlikely to lead to conversion.
This leads us on to our next point about content and having a clear call to action to help reduce bounce rates.
Call to action
Ultimately you want people to sign up to your services or buy your products, so tell people what to do when they reach your site. Make buttons, web links or text links obvious so that a visitor to your website is drawn to a specific landing page with all the key detail needed to attract them to your offering. In short. This means making sure you have clear ‘download now’ buttons or ‘sign up to our newsletter’ or ’subscribe now’ text.
Blog
Call to actions are also often used in inbound marketing activity such as through social media posts which entice people to visit a website via reading the latest blog. Blogs are a key part of inbound marketing campaigns. Blogs can help build awareness of the brand, increase traffic to the website, lead generation and position you as an authority in your field which helps build trust.
Attract and engage visitors
We build websites that are designed to attract and engage visitors as well as be the centre of your digital world. If you’re looking to attract, engage and convert your potential clients, get in touch with us and chat about your website requirements.