To help you make the most of your online presence, here we take a look at content and how it can improve your online visibility in search. This in turn will help your business grow as more and more potential clients find you and engage with you. Looking to ramp up your website design in London? Get in touch here for a Free Consultation.
Who are you targeting?
Before you embark on any fresh content for your website or if you’re updating your current website, make sure you have a target persona created. You need to understand your audience and their challenges, wants and needs before you can know how to write relevant content that will make them listen and engage with you. Take a look at our blog about setting up the identity of your target audience to help you create a persona for your business.
Content is and will always be king
We’ve said it once and we’ll say it a thousand times, content is king. Relevant content for your target audience that is succinct, to the point and carries good call to actions will not only help with engagement and ease of navigation, it will also help you rise in the rankings in search. Why? With a well-tailored Search Engine Optimisation (SEO) campaign you can help your business be seen by ensuring you are using the right keywords and phrases.
Read our blog on SEO to help you improve your content and impact on where you appear on a search engine results page (SERP). Remember that 51% of all website traffic comes from organic search* so it’s important to ensure you have great content that helps you move up the rankings and support your goal to appear on the first page of search.
Watch your tone
We would also advise that you draw up a list of how you would like your content to sound and come across to your audience. This means that you have consistency across your website as well as other marketing channels such as social media and email marketing. It also means that if you have a number of contributors they can write in a similar manner so you can maintain consistency of brand.
Book a Practice Growth Session
If you feel you need some support in getting your website Search Engine Optimised then get in touch with us today.
We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.
Sources: *Search Engine Journal