Name: Smart Cow Digital Marketing and Website Design
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Complete our business growth scorecard for personalised results

08/19/202209/15/2021 by scmarketing

Are you looking to grow your business? We know that the top priority for marketing is generating leads using activity such as ads and audience targeting as one of the top ways to drive demand, but before you get to this stage of implementing or refreshing your marketing plan, perhaps it is time to review your future goals and get a plan in place that will attract your target audience.

Being focused with the tactics you use and being targeted to the audience you want to reach is key to business growth.

Attracting and retaining business

Attracting leads and retaining clients is imperative to your business growth plan. So, how do you obtain leads in the first instance?

Essentially there are 4 stages to win new clients. In a nutshell, here’s the path to gaining leads and ongoing client retention:

Attract people who are unaware of your business but have the attributes you suspect will be interested in your product or services.
Engage with these leads to see if they are a good prospect that you can help and do business with.
Convert these leads to clients.
Deliver a good service on an ongoing basis by providing regular insights that will help your clients. Not only is this about sharing regular emails, social media or blogs, it’s also about regular calls to impart knowledge and help your client overcome any business challenges.

Gaining a clearer understanding of where your business is right now in terms of lead generation will help you to create a tailored marketing plan that’s right for your business.

Complete our Business Growth Scorecard for your personalised results.

Book a free consultation

Once you’ve taken a moment to review the results of the scorecard you may be keen to understand how inbound marketing can help to grow your business. Get in touch as we can provide feedback and we can advise on the types of digital marketing tactics suited to your goals and business.

Our Free consultation should be between 15 and 30 minutes. The goal is to provide you with thoughts on how to start an effective marketing campaign and for us both to see if it would benefit your firm. No obligation at all, we just want the best for you.

Content – the foundation of search

12/22/202409/14/2021 by scmarketing

Just like a bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow website owners to maintain and add content. These are called Content Management Systems (CMS) such as WordPress. The beauty of a CMS website is that it allows the user to easily update content especially blogs.

Hubspot says that: “Text will always be the foundation of search so making sure the text around your website’s assets is descriptive will help them rank well in search.”

In a nutshell, this means that the content you add to your website is a key element in generating leads via search engines. This is because if you have relevant content in relation to what someone types into search to find you’re making the search engines job in finding your business and returning you in the results page a lot easier. With this in mind, here’s some tips to consider to help improve the content on your website for search engine optimisation (SEO).

Great content

To get your message across to your target audience, and Google, keep content relevant and to the point. This is essential to help you be found in search engine results pages and it helps to position you as a thought leader in your field of expertise.

Potential clients and search engines need to see you as an expert. This is where a blog helps as you can add fresh content regularly. Your blog should have tips and advice that answer your target audience’s pain points and issues.

If you are writing the blog posts yourself and struggle to think of new content every week it’s worth noting that 51% of companies say that updating their old content has proven a great tactic for creating blogs (Source: SEMrush, 2019 via Hubspot).

There are more tips about writing engaging content in our recent blog which covers creating offers, developing case studies and topics of interest.

Keywords

When you embark on writing a blog or creating a new website it’s worth thinking about what you want to be found for in search. This will help define what is on your list of keywords or phrases to include in your content moving forward.

Working with a digital marketing agency or using a tool such as Semrush can help you identify the volume of searches associated with a particular keyword as well as its difficulty to get ranked for. This can help you hone the list of keywords further so that you have a good balance of words and phrases.

Understanding that 49% of users say they use Google to discover or find a new item or product, being found in search engine results pages should be a key part of your SEO strategy. (Source: Think with Google, 2019 via Hubspot )

A picture tells a great story

Don’t just think of content as the written word. Sometimes less on a webpage is more and breaking a page up with relevant images will help make the page easier to read, builds your brand and helps visitors get a feel for who you are.

Make sure your images are optimised for use on websites. You may need to resize them before you upload as large images can impact site speed. The first five seconds of page-load time is crucial as it can impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time (Source: Portent, 2019). Also remember to complete your image alt tag on the backend. This is good for SEO.

Can website visitors easily move from webpage to webpage?

Make sure your website menu is easy to read and navigate. Ideally a webpage should be no more than 2 clicks – preferably 1 click – from the homepage.

Create bold and clear call to actions with directional text so visitors know what to do. Make it easy for them. Add a call to action near the top of a blog as well as the end to help with engagement. Phrases to encourage action include:

Download our ebook
Book a meeting
Contact us for more information, email us on…
Get involved by registering at….
If you want to attend the networking session, contact…
Free website review

Internal links throughout content especially in blogs also helps guide visitors back to services and products where you mention them on the site.

Digital marketing Croydon

We are a Croydon based digital marketing agency offering SEO services including blog writing, keyword research, local SEO, Google Ad campaigns to help improve your online presence and visibility online as your SEO experts.

5 tips for an inbound marketing strategy

08/19/202209/07/2021 by scmarketing

With the acceleration of digital transformation and so much information available online, you need to stand out from the crowd.

Your website is key to your online strategy. What’s important is generating traffic and enticing leads to your website. Then, once you have web visitors it’s about finding ways to be that thought leader in your field of expertise so that you are the business that prospects want to talk to and therefore return to your website again and again. This is vital to lead nurturing.

Here’s our tips for what you need to consider as part of your digital marketing strategy:

1. Online Persona

Make sure you know who your target audience is. Create a persona that is very specific to them. This is a fictitious character that enables you to understand their challenges, goals and how your products and services can help them. You can then review your current website content and marketing collateral to check that your offering is appealing and relevant to your prospects and clients.

2. Tone of voice

Ensure that you have a consistent tone of voice and key messages, so that you are really targeting the audience you want to reach. This will also help inform your keywords that you want to be found for in search engine results pages (SERPs).

3. Content Marketing

Your tone of voice and online persona will then help you create relevant content for ongoing marketing. It means your social media posts and blogs through to Pay Per Click (PPC) advertising campaigns will be incredibly targeted to your audience.

When you write content, think about the challenges your target audience faces and provide a solution. Be a thought leader rather than a salesperson with the information you share.

4. Calls to action

Once you have visitors to your website, remember to encourage action. Include bold calls-to-action to remind people to sign up to your newsletter, download a brochure or take advantage of a free consultation. This helps you gather contact details for your database for future email communication.

5. Customer Relationship Management

Generating website traffic is all about gaining quality leads. With options for website visitors to sign up to receive regular news or to get in touch about your services, you have now gained quality leads. So, ensuring that you engage with your leads and clients is essential and a Customer Relationship Management (CRM) solution can help with this. 

Instead of working in silos, a good CRM system can enable teams to work together effectively on leads and clients. Integration with marketing automation ensures that clients and leads get the best level of service.

Marketing Croydon

Are you looking to grow your business? We specialise in helping firms attract more leads, gain more conversions and improve return on investment (ROI). 

It’s important to remember that a sales journey is very rarely a one-stop shop. You customers will have visited your competition, researched your services and looked at online reviews long before they start speaking to you.

Talk to us about developing a tailored inbound marketing strategy for your business.

What to consider when embarking on your social media strategy

12/08/202009/20/2019 by scmarketing

With 3.48 billion people now using social media*, if you’re not yet using it for your business, there’s a potential market out there to build into your inbound marketing strategy.

Social media management

Whether you’re new to social media marketing or have let your business account lapse, now is a good time to review your social accounts and the channels appropriate to your business. With Q4 fast approaching, it’s a great time to get your business strategy and goals set for 2020 and work out how social media may fit into your business plan.

To help you, here’s a few points to consider about building your social media presence for your business, to help you decide if it’s the way forward for your marketing strategy.

Brand awareness: More than 40% of digital consumers use social networks to research new brands or products**. Coupled with a website and completion of your Google My Business page, having a social media platform is another way to be seen by other local businesses and customers, and by a wider audience.
Be a thought leader: Provide tips, advice and interesting comments that your target audience will be interested to hear about and would want to share themselves, linking this with your product and services.
Content is king: When you post a blog to your website, if you have social channels you have the opportunity to share this news to your social audience with a link back to your website. This extends reach further and helps with SERPs (Search Engine Results Page) and improving your SEO (Search Engine Optimisation). But remember – think quality over quantity.
Get targeted: While you tailor your content for your audience to encourage organic leads, you may also want to invest in some paid for social ads. Here you can really drill down to a niche audience.

We help small businesses connect with potential clients and creating long term relationships using lead generation from social meda.

If you are looking to get started, then consider working with a social media consultant for either a one-off campaign or on a monthly retainer. A Croydon based digital marketing agency, you can get in touch with us today and we can talk you through our social media and digital marketing packages.

We also work closely within the Accountancy Market. Find out how we help accountancy firms grow their client base through social media for accountants.

Sources: *blog.hootsuite.com ; **globalwebindex