For small business owners we know that you’re tight on time. There’s so much on your plate to running a successful business and so many roles you have, from sales, marketing, HR, recruitment and finance to name but a few. With this many hats you’re wearing, thinking about regular content marketing may be blue sky thinking, however the benefits of fresh and regular content are vital for helping your business be found in search engine results pages (SERPs).
So, with the little spare time that you have, how can you ensure you’re sharing regular content across multiple channels?
The secret is to utilise and repurpose the content that you have.
When you write a blog and upload it to your website, you’ll have spent time writing at least 500 words or so. Therefore, use it. Whilst a blog in itself can help with Search Engine Optimisation (SEO), as search engines look for fresh content with relevant keywords on websites, there’s so much more you can do for SEO.
Follow this simple process to maximise one blog to its full potential:
- Write social media posts. Review the content of your blog and break that down into bite size chunks. You’ll find that you can schedule a number of different social posts simply by lifting a few sentences from the same blog and sharing them on social. You may have to tailor them slightly for the different social channels you use, but it will take you a lot less time than having to think up fresh new content.
Remember to add a link back to the full blog post and add an image (your own image or purchase a stock image – do not use google images as these carry copyright).
Get your employees and colleagues to also re-share what you post on social media to spread the news through your social network. - Conduct a poll question relating to your blog. This is particularly good on LinkedIn as it engages well with your network and allows them to comment.
- If you have an Instagram or Facebook account, share the social post to your Stories to highlight that you have a new blog post. The gifs on Instagram are great for stand out.
- Add a summary of the blog as an update to your Google My Business page with a ‘learn more’ button with a link back to your blog. And, if you are on any other listing directories such as associations or event websites, check if they have the option of adding regular updates from you as this all helps with link building.
- Send an email to your marketing database. If you have an email database then start to utilise that. Create a template for an email. Platforms like Hubspot allow you to create great looking email templates. Then use a small snippet of the content from your blog in your email and add a ‘read more’ button.
- If you want to build on your creative skills, why not create a short video with information taken from your blog? You can record a message simply on a mobile phone. Check out our blog with ideas for creating video for your business.
You can chat further with us about video creation if you want to know more about the scope of what you could do.
Digital marketing strategy
All this activity will help with search engine optimisation (SEO). With the blog itself, ensure you have keywords included (the words and phrases that you want to be found for in search engines).
For social posts, email marketing and business directory uploads always ensure that you have included a link back to your website. Link building with quality links also helps show search engines that you are a thought leader as well as improves brand awareness and lead generation.
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