With the acceleration of digital transformation and so much information available online, you need to stand out from the crowd.
Your website is key to your online strategy. What’s important is generating traffic and enticing leads to your website. Then, once you have web visitors it’s about finding ways to be that thought leader in your field of expertise so that you are the business that prospects want to talk to and therefore return to your website again and again. This is vital to lead nurturing.
Here’s our tips for what you need to consider as part of your digital marketing strategy:
1. Online Persona
Make sure you know who your target audience is. Create a persona that is very specific to them. This is a fictitious character that enables you to understand their challenges, goals and how your products and services can help them. You can then review your current website content and marketing collateral to check that your offering is appealing and relevant to your prospects and clients.
2. Tone of voice
Ensure that you have a consistent tone of voice and key messages, so that you are really targeting the audience you want to reach. This will also help inform your keywords that you want to be found for in search engine results pages (SERPs).
3. Content Marketing
Your tone of voice and online persona will then help you create relevant content for ongoing marketing. It means your social media posts and blogs through to Pay Per Click (PPC) advertising campaigns will be incredibly targeted to your audience.
When you write content, think about the challenges your target audience faces and provide a solution. Be a thought leader rather than a salesperson with the information you share.
4. Calls to action
Once you have visitors to your website, remember to encourage action. Include bold calls-to-action to remind people to sign up to your newsletter, download a brochure or take advantage of a free consultation. This helps you gather contact details for your database for future email communication.
5. Customer Relationship Management
Generating website traffic is all about gaining quality leads. With options for website visitors to sign up to receive regular news or to get in touch about your services, you have now gained quality leads. So, ensuring that you engage with your leads and clients is essential and a Customer Relationship Management (CRM) solution can help with this.
Instead of working in silos, a good CRM system can enable teams to work together effectively on leads and clients. Integration with marketing automation ensures that clients and leads get the best level of service.
Marketing Croydon
Are you looking to grow your business? We specialise in helping firms attract more leads, gain more conversions and improve return on investment (ROI).
It’s important to remember that a sales journey is very rarely a one-stop shop. You customers will have visited your competition, researched your services and looked at online reviews long before they start speaking to you.
Talk to us about developing a tailored inbound marketing strategy for your business.