With many businesses bearing the brunt of lockdown such as hospitality, leisure and retail closures, any additional cost is a major consideration. Whilst businesses are aware of the importance of marketing to stay front of mind, there’s a few things you can do to be efficient with your marketing and therefore be as cost-effective as possible.
So, you’ve written your blog and uploaded it to your website. Then what? Be efficient with the marketing content you already have.
Here’s a simple process to follow so that you maximise one blog once you have uploaded it to your website.
- Write a social media post. Add a link back to the blog post and share on social media with an image (your own image or purchase a stock image – do not use google images as these carry copyright).
- Don’t just leave it at writing one social post. Review the content of your blog and break that down into bite size chunks. You’ll find that you can schedule a number of different social posts simply by lifting a few sentences from the same blog and sharing them on social. You may have to tailor them slightly for the different social channels you use, but it will take you a lot less time.
- Get your employees and colleagues to also re-share what you post on social media to spread the news through your social network.
- Conduct a poll question relating to your blog. This is particularly good on LinkedIn as it engages well with your network and allows them to comment.
- If your business is on Instagram or Facebook, share the social post to your Stories to highlight that you have a new blog post. The gifs on Instagram are great for stand out.
- Add a summary of the blog as an update to your Google My Business page with a ‘learn more’ button with a link back to your blog. And, if you are on any other listing directories such as associations or event websites, check if they have the option of adding regular updates from you as this all helps with link building.
- Send an email to your marketing database. If you have an email database then start to utilise that. Create a template for an email. Platforms like Hubspot allow you to create great looking email templates. Then use the content from your blog in your email. Only use a small part of it to entice recipients to click to read more.
- If you want to build on your creative skills, why not create a short video with information taken from your blog? You can chat further with us about video creation if you want to know more about what you could do.
Well, we hope this gives you a few ideas to take advantage of for the next blog you write.
Remember that all this activity will help with search engine optimisation (SEO). With the blog itself ensure you have keywords included (the words and phrases that you want to be found for in search engines).
For social posts, email marketing and business directory uploads always ensure that you have included a link back to your blog. Link building with quality links also helps show search engines that you are a thought leader as well as improves brand awareness and lead generation.
Get in touch with Smart Cow, we provide digital marketing for accountants and a helping hand with content marketing for websites, alongside kick starting your SEO strategy.