One of the most prominent things we’ve noticed with businesses during these unprecedented times that COVID-19 has impacted on us is that we’re adaptable to change.
Local businesses evolve
We’ve touched on video conferencing as many businesses, who are able to, have adapted to working from home. But where businesses rely on footfall to physical premises, they too have evolved. We’ve been amazed and in awe of the ingenuity of locally businesses here in Croydon. As we’re sure you are too in your local areas.
From bars, restaurants and cafes so quickly turning to providing online delivery or takeaway options. People want these places to survive. We all want to return to normal as soon as possible so having the ability to support and buy where we can is great all round.
The arts, so used to collaboration face to face, they too have had events canceled and have switched to total reliance on online selling (#artistspledge has caught everyones attention – read about it on Instagram).
These are only two sector examples. It goes without saying that this is affecting everyone.
Flexible working
The term flexible in business is often heard. Whether that be flexible working or a flexible software solution that your team can create dashboard views that suit their individual preferences. Whatever, flexible is a prevalent term.
But for so many of us, this had not been tested to the degree we see today. For many office-based companies working remotely was probably seeping into the normal routine anyway, but evern so it’s still a dramatic shift for many.
Perhaps before now we didn’t truly understand the term ‘flexible working’. It’s not just about the ability to work at home, remotely and when suitable for you. It’s so much more. It’s about adapting to change swiftly for the benefit of the business and its target audience – whatever sector you work in. It’s about how you solve the challenges your target audience is facing. What solution you can offer them within your capability.
Seeing how all companies are changing to cater for their customers and clients, in such a short space of time, has been heartwarming. It’s not only about businesses surviving, it’s so much more – it’s about community being at the heart.
Keeping present in a digital world
Now, more than ever, the solutions offered by the digital world are paramount for keeping businesses in the public eye.
Digital marketing has always needed to be flexible. These marketing solutions are not just plug and play (read our blog on it’s not just about social media to get more of our thoughts on that). Digital marketing forms part of your inbound marketing strategy and lead generation. It’s about a package of tools that you switch up or down according to metrics, campaigns and your goals.
Ultimately , you want visitors to your website, but how do you get them there? This is where you need the flexibility to adapt to change and perhaps take the time to act on implementing marketing activity now, so that in a few months’ time, your continued online presence will reap dividends as search engines remember you. Just like the local shops, bars, pubs and art groups, just because you do not have your physical premises does not mean you should not and can’t be seen.
Digital marketing resources for your virtual business
Here’s our resources to help you with inbound digital marketing. We’re also able to hold a video call with you to chat through some quick online marketing wins you could implement to help your business in the long-term.
The Digital Marketing Tools to help you engage. A mix and match approach will help maximise your opportunities. Chat to us about the what each entail and what may be the best fit for you so that you can form a digital marketing plan.