Name: Smart Cow Marketing
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How Much For a Website

06/07/202305/06/2023 by scmarketing

When it comes to developing a website, one of the most frequently asked questions is “How much will it cost?” Unfortunately, the answer to that question is a bit like asking “How long is a piece of string?” There’s no one-size-fits-all answer, as there are many factors that can impact the cost of website development.

Firstly, what type of website do you need? A plain brochure site with basic information will cost much less than a membership site or an e-commerce platform. For example, a simple brochure website can cost from £1500, while an e-commerce website with multiple products will cost from around £3000.

Next, consider how many pages you want on the website. Have you already got the content, text and images for those pages ready or do you need those elements created?

If you’re selling products, the number of products will also impact the cost of the website. A large inventory will require more development work and therefore increase your costs.

Additional features, such as a blog, accessibility settings, email boxes, domain name, and logo can add to the cost of development work. However, these features can also increase your website’s functionality, making it more valuable for your business and its customers.

When it comes down to it, there’s no definitive answer as to how much a website should cost. It really does depend on a variety of factors. That said, smart website development firms can provide website cost estimation tools to ensure that you get an accurate assessment of costs before engaging. At Smart Cow Marketing, we offer a website price estimator on our website to help you get an idea of what your project will cost.

Website Calculator

Essentially, the cost to develop a website will always depend on individual requirements, features, and complexity. But with a little homework, a consultation with a website development professional, and by using our website price estimator, you should be able to get a better understanding of the costs involved and start on the road to achieving your online goals.

How to generate more leads from your website

04/19/202302/14/2022 by scmarketing

You want your business to grow but you need more leads to nurture. So, we’ve gathered our tips to help you generate more leads from your website.

1. Have you identified your target market?

The first thing to do is make sure that the people who are visiting your website are coming back to it intentionally, rather than by accident or through a referral from an online search engine. The more targeted the visitors are, the more leads you will generate. The easiest way to achieve this for local businesses is to use Google Analytics.

Start by analysing your traffic using the website analytics tool built into Google Analytics. You can extract all kinds of useful information about your visitors, including their demographics and the types of pages they are spending time on most. This will help you to identify your target market, both in terms of who they are and what kind of information they are interested in.

Depending on the industry you are operating in, this might be highly specific or more general.

2. Get your message across in the headline

The headline on any page of content is very important, but it’s even more important when you are trying to encourage people to complete a form or download an asset from your website. The headline needs to be engaging and, most importantly, it needs to give people a reason to take action and part with their contact details.

3. Optimise your website for Google's search engine

Once you have identified your target market and created some content that is targeted towards your audience, you will want this information to appear as high up in the search results as possible, giving more opportunity that your website will be clicked through from the search engine.

In order for this to happen, your website needs to be search engine optimised. This is a process whereby you change the coding on certain parts of your website so that it meets Google’s criteria for including in its index and returning in results when people search for information related to your industry.

Some things you can do include:

Completing H1 and H2 titles on pages
Completing the meta title and description
Adding Alt descriptions to images
Naming URLs with keywords so it’s really clear for a search engine to know what’s on the webpage

Add internal links throughout your website to ease navigation.

4. Integrate your website with social media

Once you have created the content on your website, you are going to need people to see it. A great way of achieving this is by integrating different social media platforms into your website design. This includes links to Facebook pages or YouTube videos that allow customers to get more information on a particular subject, or to share a piece of content with their friends and followers.

5. Make it easy for customers to find what they need

Your website should be an information resource for your target market, not just a place where people sign up to download assets from you. In order for this to happen, you need to make sure that your website is easy to navigate.

Your homepage should have a clear hierarchy that makes it easy for people to find the information they want – even if they don’t use search engines to navigate from page to page, instead clicking from one part of the website to another.

6. Use imagery to bring your website to life

Finally – we’ve made sure that our content is targeted towards the right people. We now need to make it engaging and interesting. A great way of achieving this is by adding eye-catching imagery to the design of your website, creating a holistic look and feel enhances your brand identity. Your website should make people feel excited about engaging with you, which is why high quality imagery is so important.

Web design Croydon

We create professionally designed websites that offer visitors a simple way of finding out more about your business and how you can help them.

Find out more about our web design services in Croydon.

Chess pieces relating to digital marketing strategy

Do you know who your competition is?

11/18/201908/09/2019 by scmarketing

With over 1.5 billion websites you need to make
your business stand out from the crowd. But how can you do this if you don’t
know who your competitors are and what they’re doing?

What do your competitors offer?

Before setting out on any marketing campaign, drawing up a list of key competitors and the services and products they offer is essential. This not only means you know what you’re up against, but it means you can make your offers stand out which in turn will help increase awareness and traffic to your website.

For example, if you think of yourself with a
bricks and mortar premises, if you were opening a café you would want to know
what competitors nearby are offering so you can introduce something new, or
make the decision to offer a loyalty card or perhaps offer different food. Doing
this research also helps you understand the type of traffic you might expect
into your new shop.

So, back then to the digital world, it’s no different. Who you attract to your website is not just about putting money behind a Pay Per Click advertising campaign, it’s about understanding how you can attract customers to visit your site by clicking on that campaign in the first place. Understanding what your competitors are offering will help.

Although don’t just research your competition. You need to know your target audience, create an online persona, pinpoint your geographic areas and get a core list of keywords and phrases you want to be found for. It comes back to having brand consistency. We’ve talked about these other aspects in our blog and our overview will give you good insight into what goes in to planning your own digital marketing campaign.

Book a Practice Growth Session

If you want some help formulating your marketing campaign, our Practice Growth Sessions are tailored for businesses keen to grow and ready to invest in digital marketing to achieve their goals. It will arm you with the fundamental details for you to be able to implement a campaign to help you grow. You can book a session with us for £95.

Read more tips for building a great website as part of a well targeted digital marketing campaign.

Source: Internet Live Stats

Top tips to consider for your website

11/18/201905/14/2019 by scmarketing

A website has so many similar characteristics to a bricks and mortar premises. It’s your main shop window so needs to look good, have up to date items on display on the homepage and most importantly when you step inside your ‘premises’, your website needs to be easy to navigate.

So, we’ve gathered a few tips on what to think about when embarking on refreshing your website or creating a new one.

The website basics

What type of website do you want? Does it need to be a simple brochure website that showcases what services you offer with a clear call to action? Or do you want a more interactive website with the ability to capture data, download functionality or e-commerce capabilities?

Basically, your website is your shop window – so getting this right is key. Ensuring you have a menu bar with easy navigation and clear call to actions to help your visitor and keep them on your website. Which brings us on to our next point.

Website bounce rate

Whether you already have a website or you’re looking to create a new one you’ll be wanting to manage your bounce rate and keep that low. A high percentage means that people are leaving your website very quickly usually because content is not relevant or the website is not easy to navigate. If people don’t stay on your website for long this is unlikely to lead to conversion.

This leads us on to our next point about content and having a clear call to action to help reduce bounce rates.

Call to action

Ultimately you want people to sign up to your services or buy your products, so tell people what to do when they reach your site. Make buttons, web links or text links obvious so that a visitor to your website is drawn to a specific landing page with all the key detail needed to attract them to your offering. In short. This means making sure you have clear ‘download now’ buttons or ‘sign up to our newsletter’ or ’subscribe now’ text.

Blog

Call to actions are also often used in inbound marketing activity such as through social media posts which entice people to visit a website via reading the latest blog. Blogs are a key part of inbound marketing campaigns. Blogs can help build awareness of the brand, increase traffic to the website, lead generation and position you as an authority in your field which helps build trust.

Attract and engage visitors

We build websites that are designed to attract and engage visitors as well as be the centre of your digital world. If you’re looking to attract, engage and convert your potential clients, get in touch with us and chat about your website requirements.