You want your business to grow but you need more leads to nurture. So, we’ve gathered our tips to help you generate more leads from your website.
1. Have you identified your target market?
The first thing to do is make sure that the people who are visiting your website are coming back to it intentionally, rather than by accident or through a referral from an online search engine. The more targeted the visitors are, the more leads you will generate. The easiest way to achieve this for local businesses is to use Google Analytics.
Start by analysing your traffic using the website analytics tool built into Google Analytics. You can extract all kinds of useful information about your visitors, including their demographics and the types of pages they are spending time on most. This will help you to identify your target market, both in terms of who they are and what kind of information they are interested in.
Depending on the industry you are operating in, this might be highly specific or more general.
2. Get your message across in the headline
The headline on any page of content is very important, but it’s even more important when you are trying to encourage people to complete a form or download an asset from your website. The headline needs to be engaging and, most importantly, it needs to give people a reason to take action and part with their contact details.
3. Optimise your website for Google's search engine
Once you have identified your target market and created some content that is targeted towards your audience, you will want this information to appear as high up in the search results as possible, giving more opportunity that your website will be clicked through from the search engine.
In order for this to happen, your website needs to be search engine optimised. This is a process whereby you change the coding on certain parts of your website so that it meets Google’s criteria for including in its index and returning in results when people search for information related to your industry.
Some things you can do include:
- Completing H1 and H2 titles on pages
- Completing the meta title and description
- Adding Alt descriptions to images
- Naming URLs with keywords so it’s really clear for a search engine to know what’s on the webpage
Add internal links throughout your website to ease navigation.
4. Integrate your website with social media
Once you have created the content on your website, you are going to need people to see it. A great way of achieving this is by integrating different social media platforms into your website design. This includes links to Facebook pages or YouTube videos that allow customers to get more information on a particular subject, or to share a piece of content with their friends and followers.
5. Make it easy for customers to find what they need
Your website should be an information resource for your target market, not just a place where people sign up to download assets from you. In order for this to happen, you need to make sure that your website is easy to navigate.
Your homepage should have a clear hierarchy that makes it easy for people to find the information they want – even if they don’t use search engines to navigate from page to page, instead clicking from one part of the website to another.
6. Use imagery to bring your website to life
Finally – we’ve made sure that our content is targeted towards the right people. We now need to make it engaging and interesting. A great way of achieving this is by adding eye-catching imagery to the design of your website, creating a holistic look and feel enhances your brand identity. Your website should make people feel excited about engaging with you, which is why high quality imagery is so important.
Web design Croydon
We create professionally designed websites that offer visitors a simple way of finding out more about your business and how you can help them.
Find out more about our web design services in Croydon.