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5 Ways for a Business to Improve Website Engagement

02/21/202402/01/2024 by scmarketing

In today’s digital age, websites have become one of the most important assets for businesses. However, having a website doesn’t guarantee success if the website doesn’t engage its visitors. Engagement is essential for any business website as it can lead to increased sales and conversions. Here, we discuss five ways for a business to improve their website’s engagement.

1. User-friendly Navigation

Navigation is an essential aspect of website engagement because it guides your visitors throughout your website. If your website has complicated navigation, visitors can easily get frustrated and leave. To create user-friendly navigation, you should use clear headings and labels that help visitors find what they’re looking for. You should also ensure your website’s main menu is easy to find, and all web pages are accessible from there.

2. Quality, Relevant Content

Content is king, and it plays a crucial role in visitor engagement. High-quality, relevant content is essential for attracting visitors to your website and keeping them engaged. When creating content, you should focus on providing valuable information that solves your visitors’ problems.

Think of what keywords and phrases people search for incorporate that into your content. This will help enhance search engine optimisation (SEO). Use pictures, videos, and infographics to keep visitors interested and enhance user experience – this also helps encourage shares on social media to widen your reach.

3. Clear Call-to-Action

A clear call-to-action (CTA) is essential for website engagement. A CTA directs visitors on what to do next and promotes conversions. A clear and concise CTA will help to increase the chances of visitors taking the desired action on your website. To create an effective CTA, use words that motivate visitors to take action.

4. Mobile-Responsive Design

With over 54% of internet traffic coming from mobile devices, having a mobile-responsive website is essential. Mobile-responsiveness means that your website adapts to the size of the screen on which it’s being viewed. A mobile-friendly website gives a smooth experience to visitors, no matter what device they use to access it. This means visitors are more likely to stay longer and engage with your website.

5. User Feedback

User feedback is an often-underestimated way to improve website engagement. It provides insight into what your users want and helps you to improve user experience. Gathering user feedback can be done through surveys, feedback forms, or online reviews. Implementing user feedback shows you value visitor opinions and encourages more engagement with your website.

Website Design For Increased Engagement

Improving website engagement is crucial for any business that wants to improve its digital presence. This article gives tips for businesses to create a website that attracts visitors and increases conversions. Remember, a website that is user-friendly, mobile-responsive, and provides high-quality content, a clear CTA, and implements user feedback is more likely to keep visitors engaged and increase your chances of business success.

Web Design Croydon

Contact our digital marketing agency in Croydon to chat about our web design services to help improve your online presence. Our web designers and developers can help create a new stunning website or help you refresh your current web design.

As a web design company, we have also created a website pricing calculator so you can get an immediate estimate.

How to estimate the cost of creating a website

10/04/202307/26/2023 by scmarketing

Creating a website can be a time-consuming and expensive process. As a small business owner, you may be wondering how you can determine the cost of building a website without breaking the bank.

Fortunately, Smart Cow Marketing has developed a simple, easy-to-use pricing calculator that gives you an estimate of the cost of creating a website quickly. Here, we explain how our website pricing calculator works and how it can help you make informed decisions about your online presence.

Website pricing calculator

Our pricing calculator is designed to ensure that our clients can make informed decisions about their investment in their online presence. Our experienced team of digital marketing experts has taken the time to develop this accurate pricing calculator that takes into account various factors.

Using our website pricing calculator is a practical and straightforward way to get a quick estimate for your website. Once you enter the type of website you need, whether brochure, e-commerce, select your design preferences, and other add-ons you may require, our calculator will give you a fast estimate of the cost of building your website.

Who we design websites for

Our pricing calculator is specifically designed to cater to small to medium-sized businesses, online stores, and other local firms that need to build an online presence. We understand the importance of creating a website that reflects your unique business needs. That’s why our pricing calculator takes into account essential factors such as your business goals, target audience, and design preferences.

Our pricing calculator provides you with a quick estimate that is transparent and customisable to meet your budget and unique business needs.

Working with a Croydon web designer

A website is a valuable asset to any business, and investing in building one is crucial to your online success. Our website pricing calculator is designed to ensure that you can make an informed decision about your online investment. We understand that as a small business owner, you have unique business requirements and budget constraints. Trust us to create a professional website that is customised to meet your needs without breaking the bank.

How to generate more leads from your website

04/19/202302/14/2022 by scmarketing

You want your business to grow but you need more leads to nurture. So, we’ve gathered our tips to help you generate more leads from your website.

1. Have you identified your target market?

The first thing to do is make sure that the people who are visiting your website are coming back to it intentionally, rather than by accident or through a referral from an online search engine. The more targeted the visitors are, the more leads you will generate. The easiest way to achieve this for local businesses is to use Google Analytics.

Start by analysing your traffic using the website analytics tool built into Google Analytics. You can extract all kinds of useful information about your visitors, including their demographics and the types of pages they are spending time on most. This will help you to identify your target market, both in terms of who they are and what kind of information they are interested in.

Depending on the industry you are operating in, this might be highly specific or more general.

2. Get your message across in the headline

The headline on any page of content is very important, but it’s even more important when you are trying to encourage people to complete a form or download an asset from your website. The headline needs to be engaging and, most importantly, it needs to give people a reason to take action and part with their contact details.

3. Optimise your website for Google's search engine

Once you have identified your target market and created some content that is targeted towards your audience, you will want this information to appear as high up in the search results as possible, giving more opportunity that your website will be clicked through from the search engine.

In order for this to happen, your website needs to be search engine optimised. This is a process whereby you change the coding on certain parts of your website so that it meets Google’s criteria for including in its index and returning in results when people search for information related to your industry.

Some things you can do include:

Completing H1 and H2 titles on pages
Completing the meta title and description
Adding Alt descriptions to images
Naming URLs with keywords so it’s really clear for a search engine to know what’s on the webpage

Add internal links throughout your website to ease navigation.

4. Integrate your website with social media

Once you have created the content on your website, you are going to need people to see it. A great way of achieving this is by integrating different social media platforms into your website design. This includes links to Facebook pages or YouTube videos that allow customers to get more information on a particular subject, or to share a piece of content with their friends and followers.

5. Make it easy for customers to find what they need

Your website should be an information resource for your target market, not just a place where people sign up to download assets from you. In order for this to happen, you need to make sure that your website is easy to navigate.

Your homepage should have a clear hierarchy that makes it easy for people to find the information they want – even if they don’t use search engines to navigate from page to page, instead clicking from one part of the website to another.

6. Use imagery to bring your website to life

Finally – we’ve made sure that our content is targeted towards the right people. We now need to make it engaging and interesting. A great way of achieving this is by adding eye-catching imagery to the design of your website, creating a holistic look and feel enhances your brand identity. Your website should make people feel excited about engaging with you, which is why high quality imagery is so important.

Web design Croydon

We create professionally designed websites that offer visitors a simple way of finding out more about your business and how you can help them.

Find out more about our web design services in Croydon.

New Year, New Website!

08/18/202201/04/2022 by scmarketing

It’s the new year and a time for resolutions. For small business owners now is the time to set your goals for your business growth plans. As part of your new year’s resolutions perhaps it’s time to refresh your website?

At the centre of your digital world is your website, but so often we hear that website’s are difficult to navigate and visitors leave all too quickly before a lead capture form is completed. So, is it time for a website refresh? Here’s our top tips for a review of your current site to understand what you need to consider for creating a quality website that will be found in search engine results pages.

1. Build your website with a good CMS

You need a good framework to build your website on. These days that means using Content Management Systems (CMS). Once the website is designed and developed, it enables easy upload of information so that content updates can be managed inhouse.

2. Simple and engaging content

Review all your marketing collateral and decide what you’ll use on the website and what needs to be cut out. For an accountancy firm, think about the services you offer and provide clear, precise information about each. If you think of who your target client is, then write content that speaks to them.

3. Easy website navigation

When you design the menu and site map, think about the layout and whether it’s relevant and easy to navigate. You want visitors to find things quickly to help reduce the bounce rate and to keep them looking through your website for longer.

4. Call to action

It’s not just about a clear menu, but it’s also about adding clear call to action buttons. These are often used for inbound marketing campaigns to drive visitors to take action such as download a form or ebook or sign up to a newsletter while collecting an contact email address to build your database.

5. Imagery

This forms part of your content too. It makes the website more engaging and easier on the eye. But don’t forget to use the right size as too large and this could impact on the speed of your website loading. Does your current website have good imagery that reflects your brand well?

6. Blog

Does your website have a blog? A blog is vital for a business website to be seen in organic google search. Why? Because it provides a dedicated space for uploading fresh content regularly. This keeps the website up to date and engaging for prospects, current clients and also the search engines.

7. Website optimisation

When it comes to digital marketing, Search Engine Optimisation or SEO is probably something you often hear about, but why is it so important for your website? Optimising your site can help your website be found in search engine results pages (SERPs) such as Google or Bing. Any agency you work with will tell you about Meta Descriptions, Alt Tags and H1/H2 headings. A web designer can provide you with simple training on this once your website has been developed. Or you can engage a digital marketing agency to manage this for you moving forward. You can read more about Search Engine Optimisation (SEO) here.

8. Back up your website!

If you’ve not already been regularly backing up your website, add this to your new year’s resolutions. If you’ve worked thorugh this list of considerations for your website and feel that you need to create a new site then make sure that your web designer incorporates regular back ups as part of their process and ongoing management fee.

Is it time you had a new website?

If you can get all this working yourself, then you will be off to a great start. However, if you need help with your website design and development book a consultation with us.