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Be relevant to improve website optimisation

08/19/202201/22/2021 by scmarketing

Lockdown has pushed many businesses to take a good close look at their online presence. With so much business being conducted online, understanding how to get the most out of your website could prove a gamechanger in 2021.

One of the key things to think about is relevant keywords for your website. Creating a list of specific keywords and phrases for your business is essential and it’s as simple as thinking about what phrase or words you would like to be found for when people search online.

If you think about the products and services you offer then you can start to create a list from that.

Then, the more content you produce using these relevant keywords, the more your website is recognised by search engines and this helps improve search engine optimisation (SEO).

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Review your website content

So, why not conduct a review of your website and check that what you are saying on your website is relevant to what your target audience will search for. If your content doesn’t explain what you offer in a concise and simple way, then how can a search engine find your business?

How can you get noticed by search engines?

Once you have updated your web pages then you need to keep on adding content to your website. Search engines look for fresh content to return the most relevant pages in search results.

A great way to add new content is in the form of a blog or news page. This allows you to add timely articles that answer questions that your target audience will be looking for when they ‘Google’ (or use other search engines of course!). Then think about those keywords you’ve listed and make sure that you mention relevant phrases in your blog.

Can video help with page SEO?

Videos can also help optimise your website. We’d recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps with your rankings in search.

Think about the name of your video file and its title when you upload to the video channels as it should contain keywords. On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file. This can help with long term SEO within the YouTube channel. Don’t forget that Youtube is another search engine.

But don’t forget that it still needs to be relevant content for your brand to help with optimisation. When creating your video, it’s useful to write a script so that you incorporate your keywords. Memorise it as best you can and then speak naturally to the camera offering your clients and prospects tips and advice.

SEO company Croydon

As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice on relevant Local SEO Services and content marketing to help increase presence in search engine results pages (SERPs). Get in touch to chat about your business goals and how a tailored SEO campaign can help.

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Creating a Google My Business page

11/17/202010/12/2020 by scmarketing

Our Smart Cow ‘Marketing Minute’ videos are here to provide you with quick marketing tips for successful online lead generation for your business.

In our previous video we talked about the benefit of Google My Business. Our advice is that you make sure you have set up your business on this directory before you even think about setting up your social media accounts or creating a website.

This is because Google is one of the most popular search engines so it is essential that you are on it as it’s another way to help prospects find you. It also helps with your ongoing search engine optimisation strategy and improving your online presence.

Watch our latest video where Simon Cripps gives you an overview of how to get started on setting you your Google My Business page.

Create a Google My Business Page

Google My Business set up

Log into your Google account that you associate with your business or create an account if you do not already have one.
Then go to google.com/business/
If you are not already registered, then enter your business name, and follow the steps to enter your business category, your location, areas you serve and then contact telephone and website URL if you have one
Select a method to verify your listing and away you go.

That’s your Google My Business page set up in a nutshell.

Watch out for our next set of Marketing Minute videos as we delve into a little more detail as to how you can best optimise your newly set up page.

SEO agency Croydon

If you need help then give us a call at Smart Cow on 020 3137 1826 or book a free consultation to discuss our SEO services and other digital marketing tools such as social media management, Pay Per Click (PPC), email marketing and CRM – read more about our marketing services.

Why investment in organic search can help in a crisis period

06/21/202108/16/2020 by scmarketing

Increasing your online presence in organic search should be the top of any business inbound marketing strategy. If it wasn’t prior to 2020, then now more than ever it should be. As more people are relying on online search to shop, search for services and communicate, a Search Engine Optimisation (SEO) strategy is vital, especially to small businesses and start-ups, to help your website be seen in the noise.

With marketing budgets for print advertising taking a hit due to COVID, many marketers shifted to organic search.

The reason businesses opted for SEO is that it helps a business be seen online and helped maintain presence during the crisis. As many companies had to change business model, such as restaurants turning to takeaway services, if the online world wasn’t already important it became essential compared to a poster in an establishments window. The footfall had moved online therefore SEO provided the capability of helping businesses stand out.

Local search rankings

With three in five (59%) consumers saying they have used more local services during lockdown, the importance of visibility online is crucial. The Deloitte report goes on to say one in three (32%) used new brands, products or services that they hadn’t heard of during the lockdown.

Therefore, it’s clear that having presence online opens up new opportunities with prospects and increased brand awareness. By ensuring content on your website includes relevant local information ensures that you are targeted and can help you improve in local search engine rankings.

Organic search and your website

When people search Google, SEO or local search is a way for businesses being seen by local potential customers. This is where companies that invested in organic search at early lockdown reaped the benefits as an SEO strategy is long-term as you need to keep up refreshing your site with mew, original content and keywords to maintain and increase your rankings in search engine results.

This is because search engines look for triggers such as content on a website that is tailored for the area you’re targeting.

Backlinks from referring domains including your Google My Business listing and your social media networks, help to identify your business as quality and trustworthy for the search engines to return in results pages.

Search Engine Optimisation for increased online presence

The crisis period may have subsided for the moment as businesses are opening and services resuming for most sectors, but now is not the time to draw back from your online presence.

Continued investment in organic search is a cost-effective digital marketing tactic ideal for SME’s to continue to grow their online market share even in these unprecedented times.

Digital marketing and SEO company in Croydon

As an inbound marketing agency, we provide digital and inbound marketing for accountants and local businesses.

Marketing is all about building awareness of your products and services. With approximately 7 touch points needed for a sale or sign up to a service, it’s important to constantly get your message out there to increase brand awareness. That’s where digital marketing can help. From local SEO to blog page and social media engagement, there’s a mix of tactics to get your business out there – you just need to be targeted.

We work closely with local businesses in Croydon providing SEO services. Get in touch for a free consultation to see what digital marketing services are best for your business and how an SEO campaign could prove beneficial for your business.

Why you should work on your content marketing strategy

05/06/202106/05/2020 by scmarketing

In the last couple of months, we’ve placed a focus on the importance of maintaining presence online during this time of uncertainty and change. The reason being is as we move into the easing of lockdown and ongoing gentle reintroduction of getting back to ‘normal’, firms that have maintained visibility from the start will have kept their existing clients informed, helped to build awareness with prospects and potentially gained warm leads.

But, if you haven’t been able to keep up your marketing activity whether social media marketing or regular blogs, distributing email marketing or running a google ads campaign, it’s not too late to start. But, now is the crucial time to work on your content marketing plan.

Ramp up marketing activity

With the easing of lockdown gradually taking place, more people are returning to work as non-essential shops will begin to open, sports will start to return (albeit behind closed doors), people are beginning to step out of hibernation so to speak. But throughout this time, potential customers have been looking and listening to what’s out there, ready to jump at opportunities that they have put on hold.

For those of you who have continued digital marketing for your business, carry on and ramp it up. Perhaps explore other avenues to extend reach further such as creating an ebook of your core products or services with tips and advice, or send out that email that you’ve put on hold and create that video to share on social media.

Content marketing tips with SEO at the core

If you fall into the camp of not being able to do any content marketing during this time, then pick up your digital marketing plan now, it’s not too late.

Here’s our top SEO tips on what you could do as part of your online marketing strategy to help give your visibility in search engine rankings a boost. But note this is a long-term strategy so once you start, you need to continue working on SEO to reap the benefits when we truly are back to ‘normal’.

1. Be targeted

Review your website, especially your homepage. Are you telling your target audience exactly what they want to hear about when they reach your website? A little market research can help you hone your messaging.

2. Be relevant

Refresh any out of date content throughout your website. In the back of your mind always think about what your target audience searches for online and make sure you include those keywords in content. But make sure it fits. Search engines know when you’ve just added words for the sake of it.

3. Fix broken links on your website

This can impact your search rankings so make sure all links are working. And, add more where necessary to help ease of navigation.

4. Calls to action

Add eye catching buttons with calls to action that will encourage engagement and ‘action’.

5. Now write some blogs!

Regularly uploading content relevant to your target audience is a great way to keep content on your website fresh and search engines interested! Search engines want to return the best results to someone searching, so it has to be relevant.

If you already have social channels but have stopped posting, now is the time to get back to it. Tell people you’ve just added a new blog to your website. Remind people of your core services and products. There’s a lot of activity out there so you need to be in the mix to start to be heard.

This is just a quick summary for those who need to pick up on marketing activity. If you start implementing this now, it will help place you in much better position than waiting until life is ‘back to normal’.

Free resources

We’re a digital marketing and content marketing agency in Croydon and we have the following resources you can draw on if you need any help.

Free website review

Find out how to improve your website’s performance.

Free digital marketing consultation

Our Free Consultation should be between 15 and 30 minutes. The goal is to provide you with thoughts on how to start an effective marketing campaign and for us both to see if it would benefit your firm. No obligation at all, we just want the best for you.