Lockdown has pushed many businesses to take a good close look at their online presence. With so much business being conducted online, understanding how to get the most out of your website could prove a gamechanger in 2021.
One of the key things to think about is relevant keywords for your website. Creating a list of specific keywords and phrases for your business is essential and it’s as simple as thinking about what phrase or words you would like to be found for when people search online.
If you think about the products and services you offer then you can start to create a list from that.
Then, the more content you produce using these relevant keywords, the more your website is recognised by search engines and this helps improve search engine optimisation (SEO).
Review your website content
So, why not conduct a review of your website and check that what you are saying on your website is relevant to what your target audience will search for. If your content doesn’t explain what you offer in a concise and simple way, then how can a search engine find your business?
How can you get noticed by search engines?
Once you have updated your web pages then you need to keep on adding content to your website. Search engines look for fresh content to return the most relevant pages in search results.
A great way to add new content is in the form of a blog or news page. This allows you to add timely articles that answer questions that your target audience will be looking for when they ‘Google’ (or use other search engines of course!). Then think about those keywords you’ve listed and make sure that you mention relevant phrases in your blog.
Can video help with page SEO?
Videos can also help optimise your website. We’d recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps with your rankings in search.
Think about the name of your video file and its title when you upload to the video channels as it should contain keywords. On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file. This can help with long term SEO within the YouTube channel. Don’t forget that Youtube is another search engine.
But don’t forget that it still needs to be relevant content for your brand to help with optimisation. When creating your video, it’s useful to write a script so that you incorporate your keywords. Memorise it as best you can and then speak naturally to the camera offering your clients and prospects tips and advice.
SEO company Croydon
As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice on relevant Local SEO Services and content marketing to help increase presence in search engine results pages (SERPs). Get in touch to chat about your business goals and how a tailored SEO campaign can help.