In our Smart Cow ‘Marketing Minute’ series of videos we provide a snapshot of marketing top tips for online lead generation for your business.
In this video, Simon Cripps tells us why setting up or optimising your Google My Business page is one of the first things to look at when marketing your business online.
Get Google My Business
Search Engine Optimisation
If you look at our blog, we’re always shouting about the benefits of Google My Business as part of your Search Engine Optimisation (SEO) strategy. This is about your business rising organically in Search Engine Results Pages (SERPs).
Therefore, having a Google My Business page means your business is detailed on one of the biggest search engines. So, getting this page in place is something you should do before having a domain name, website or social media account.
Remember, this is Google’s directory of business and you need to be on it.
What Google My Business offers
Essentially, Google My Business is a free tool that lets you manage how your business appears on google search and maps.
Google My Business shows your business location, contact details and opening hours.
It offers the opportunity to upload and share photos and updates showcasing your products and services.
The directory also offers a place for customers to write reviews about your business. This provides a great place for you to source testimonials for your website and sharing on social. When people search online, they often look for reviews so a recommendation from a happy customer goes a long way to encourage prospects to your website.
Importantly you can access insights into your search results to help you understand your target audience so you can tailor your ongoing inbound marketing strategy.
SEO agency Croydon
To get started, go to Google My Business and follow the simple steps to manage your account. If you need help the give us a call at Smart Cow on 020 3137 1826 or book a free consultation to discuss our SEO services and how to improve your organic rankings.
We can also work with you on your digital marketing strategy including a mix of tactics such as social media management, Pay Per Click (PPC), email marketing and CRM – read more about our marketing services.