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5 Reasons Why Smart Cow Marketing Can Increase Your Visibility Through PPC Campaigns

02/23/202402/13/2024 by scmarketing

PPC ads (Pay Per Click) help you get seen and bring in more customers for your business. However, creating a successful PPC campaign takes more than just setting up an ad and waiting for the clicks to come in.

At Smart Cow Marketing, we specialise in creating and managing PPC campaigns, including Google Ads and paid social media, that get results. Working with us boosts your visibility and website traffic through PPC advertising. Here are five reasons why it’s beneficial.

Keyword Research

One of the most important components of a successful PPC campaign is choosing the right keywords. We start by conducting thorough keyword research to identify the most relevant and high-traffic keywords used in search queries for your business. We can use specific words in your ads to attract the right people to your website. This will also make your website more visible on search engines.

Ad Copy and Landing Pages

In addition to choosing the right keywords, the copy in your ads and on your website landing pages is critical to success. We create ads that use keywords that catch attention to increase the chances of getting clicks and improve conversion rates.

It’s also important to have a relevant website landing page for your PPC campaign to clearly showcase your product or service with a clear call to action. Our landing pages are designed to increase the chances of visitors taking the desired action. These actions include signing up for a newsletter, making a purchase, or filling out a contact form.

Targeting Options

PPC advertising offers a variety of targeting options, including location, device, and audience demographics. We study your desired audience and develop a personalised strategy to ensure your ads reach the right people at a time convenient to them. By narrowing the audience, you save money by not advertising to those who aren’t interested.

A Google ads campaign can also comprise of different ad options such as search, display ads, shopping ads and video ads.

Analytics and Reporting

PPC advertising lets you monitor your campaign’s progress instantly, which is a major benefit. We use advanced analytics tools to monitor your ads and make adjustments as needed. We offer reports that show how well your campaign is doing, so you can see the return on your investment.

Continuous Improvement

Creating a successful PPC campaign is an ongoing process, and at Smart Cow Marketing, we’re committed to continuous improvement. We constantly monitor and adjust your campaign to ensure it’s delivering maximum value for your business. We’re data driven. We constantly search for ways to enhance your PPC campaign and increase your online visibility. This is done through testing new ads, landing pages, and targeting strategies.

PPC Services

In today’s digital age, PPC advertising is essential for businesses looking to attract new customers and grow their revenue. However, creating and managing a successful PPC campaign requires expertise, experience, and a keen eye for detail.

PPC Croydon

At Smart Cow Marketing, we have a proven track record of helping businesses of all sizes increase their visibility and achieve their goals through effective PPC advertising. By working with us, you can rest assured that your PPC campaign is in good hands and that you’ll see results that exceed your expectations.

Contact us today to learn more about how a PPC strategy can help you increase your online presence and attract more customers through PPC advertising.

5 Ways to Improve Your Google Ads Campaign and Get More Leads

01/25/2024 by scmarketing

In today’s digital world, businesses must have an online presence to succeed. One of the best ways to get noticed online is through Google Ads PPC (Pay Per Click) campaigns. By using this advertising platform, businesses can target specific keywords to reach their desired audience and get more leads. However, getting the most out of your Google Ads campaign can be challenging. It takes time, dedication, and a good strategy to make it work. Here are five tips on how to improve your Google Ads campaign and get more leads.

Top 5 Tips for Your PPC Campaign

Target the Right Audience: The first step in optimising your Google Ads campaign is to target the right audience. You can achieve this by narrowing down your target audience based on demographics, interests, and geographical location. By doing so, you’ll ensure that your ads are seen by the people most likely to be interested in your products or services.

Use Relevant Keywords: Keywords are essential for any Google Ads campaign. You should start by identifying the keywords and phrases your target audience is likely to search for. This way, you can use those specific keywords to optimise your ads. Google has a Keyword Planner tool that can help you find the most relevant keywords for your campaign.

Create Compelling Ad Copy: Once you’ve targeted the right audience and selected the best keywords for your campaign, it’s essential to create compelling ad copy. Your ad copy should be engaging and persuasive, clearly explaining the benefits of your product or service. Be sure to use strong call-to-action statements that encourage potential customers to take action.

Monitor Your Campaign: Once your Google Ads campaign is up and running, you must monitor its performance continuously. Check the metrics regularly, such as click-through rates, conversion rates, and average cost-per-click. By doing so, you can fine-tune your campaign to get the best results. Google offers recommendations for campaigns so keep an eye on but choose carefully as to what will truly be beneficial for your campaign. The optimisation indication provided by Google is a good benchmark to monitor too.

Optimise Your Landing Pages: Your Google Ads campaign must lead to a landing page that’s optimised for conversions. You want to ensure that the web page has clear and concise information that matches the messaging used in your ad copy. Also, make sure that your landing page has a strong call-to-action that encourages visitors to take the desired action.

PPC Campaigns To Boost Your Online Prescence

Google Ads is an effective advertising platform that can help businesses grow their online presence and generate more leads. However, to get the most out of your campaign, you need to have a good strategy in place. By targeting the right audience, using relevant keywords, creating compelling ad copy, monitoring your campaign, and optimising your landing pages, you can significantly improve your Google Ads campaign’s performance.

If you are currently running a Google Ads PPC Campaign, why not take advantage of our PPC Review Service? Our team can review your current campaign and provide advice if any improvements can be made to optimise your campaign further to generate leads.

Why use paid advertising?

05/17/202109/03/2020 by scmarketing

As part of an inbound marketing strategy for an accounting firm once a target audience has been established and agreed for marketing purposes a content marketing strategy would be created. This would usually include activity search as Search Engine Optimisation (SEO), social media management and email marketing. Utilising the resources at your fingertips to reach potential and existing clients in an organic way.

So, why would an accounting firm need to conduct paid for advertising and when? Quite simply, paid for advertising is a great way to reach your target audience and swiftly. If you need a boost in search engine results pages (serps) or want to specifically target an audience segment then Pay Per Click advertising (PPC) can help your firm be found and to stand out in local search results against your competitors.

But you want a campaign to be cost-effective so how can you get the best Return on Investment (ROI)?

Be targeted

Put simply, be targeted. One of the great things about digital marketing is that you can target your campaigns about products or services to your specific audience. In contrast to billboard advertising, you can make sure that just your target audience see your ads. Just think of all the information you may have shared online about your age, gender, interests and location, all this and more can be used to market to specific people.

Website landing page

Ensure that your website landing page for your PPC campaign is relevant. When a prospect types a search query, while your ad may be relevant to them and they click on the ad, your landing page needs to be clear. If the page doesn’t have useful or relevant content, service details, price indication or a quick way to contact you to ask questions then you will lose the lead.

Let analysis create the ads

Keep an eye on the stats when you start a PPC campaign such as with Google Ads. For each PPC ad campaign Google provides recommendations for tailoring your initial ads even further.

So, check the keywords you want to be found for as well as those pesky negative words that aren’t relevant to your ad such as ‘jobs’ as you want potential clients – you’re not offering a job position. Then tailor your ad copy accordingly based on previous successes, new keywords and ongoing competitor research.

Google Ads quick tips

As a go to search engine, having a Google ad appear amongst the top results in search is a huge bonus especially if your website is new and you are at the beginning of your SEO strategy.

For your Google ad search campaigns, create more than one expanded text ad so that the best ad can be found.

Create responsive search ads as well as text ads. You create a list of different headlines and descriptions and the Google technology does its thing by combining the best combination of title and text into the ad based on which is the best performing.

Structured snippets allow prospects to see a preview of your services. This helps with standout on the search page.

Google display ads also offer a way to reach a wide number of people. These ads show across over 2 million sites, videos or apps – part of a Google Display Network. So ads will appear based on online activity.

Read more in our blog where organic misses pay per click can hit.

Remarketing

While we predominantly concentrated on PPC with Google Adwords in this blog, you may be interested to read about the benefits of remarketing.

Have you ever seen those ads that follow you around the internet after you searched for something online and it shows up on another site a few days later. This is remarketing and it’s a useful digital advertising tactic.

Sales very rarely result from a smooth journey from ‘A’ to ‘B’ and remarketing helps you guide people along the journey.

Read about the benefits of remarketing.

Google AdWords certified

Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. This is probably one of the most important certifications there is with regards to Search Engine Marketing (SEM) and in particular Pay Per Click (PPC) advertising. It is an important credential for marketers and one that is not lightly awarded. Receiving a Google AdWords certification means that Smart Cow Marketing continues to be recognised as being Adwords experts in Croydon.

PPC agency Croydon

We’re a digital marketing agency with a specialism in marketing for accounting firms and local businesses in Croydon. With many marketing tactics whether organic or PPC advertising, we can help guide you. We can provide a tailored proposal for your business needs. Book a free consultation.

Overview of the different types of Google Ads

12/06/202106/23/2020 by scmarketing

You’ve more than likely heard of Google Adwords and you may be familiar with the term Pay Per Click (PPC) campaign. Well a Google Ad is a type of PPC campaign.

However, there’s a few different types of campaigns that you can actually run from your Google Ads account.

So, here’s a short summary of the types of Google ads you can run as part of an online marketing advertising campaign. There’s a wide choice so you can find the best fit based on your business objectives.

Google Search ads

If you set up a Google Search campaign then this is the type of ad that appears in the Google search results when you type in something that you want to find. In the search engine results pages, you’ll see a few suggestions at the top of your page with a little ‘Ad’ icon beside it which denotes a Google Ad.

What’s good about a Google Ad campaign as this is the most popular search engine and by running ppc ads your business is visible on the first page of the search results.

This is a great way to get brand awareness of your business, a new site or new products and services. Plus, you can add in calls to action to really help drive visitors to your website.

Google Display ads

These type of Google ads can appear across a network of websites. Google says you can reach more than two million sites and apps across the internet using a Google Display ad.

These ads can also help increase awareness and reach to your core audience as you can target specific interests.

Google Video ads

Google video ads are still a form of PPC, meaning that you as the advertiser will only pay if someone decides to watch your video ad.

A video ad can help you reach your target audience at scale by appearing when someone is perhaps researching a product or service. This way a potential customer has the chance to view your video as it appears on YouTube or the network of sites as mentioned in Display ads.

Google Shopping ads

You know the run of ads that appear at the top of search when you Google a product? That’s what these shopping ads are. Another great way to get your product to appear in search and next to other Google text/responsive ads.

This is a great way to raise awareness of your products and boost traffic to your website for purchases.

Google App

According to Google, these ads run in search, play and YouTube. Plus a raft of its network of sites. This campaign is about getting downloads and you just need to add text, how much you will pay for the click of the ad (known as Bid) and then Google optimises it for the best results.

Ad copy

The copy is a key part of the advertising and should stem from your overall content marketing plan. Your text ads should be succinct, to the point and specific to your target audience to really encourage your ads to be clicked.

Make sure that the landing page you choose is specific for your ads. It can take time to set up the ad campaigns so knowing that all the information relevant to your campaign is in the landing page is essential for success. YOur website landing page should also be mobile optimised – so do check that too before you make your ads live.

However, the beauty of Google ads is you can hone your campaign. So, you can tweak copy here and there depending on the CTR (click through rate) or maximum bid you have associated with the ad.

Lead generation with PPC marketing

A PPC marketing campaign such as running a Google Ad (in whichever ad form) is a great lead generation tool. With the sophisticated technology you can really target your audience so you can obtain good quality leads from conducting such a campaign.

So, if you’re looking to increase brand awareness, promote your latest products or want to encourage people to take action, then perhaps a PPC campaign is right for your business.

Pay per click Croydon

We’re a PPC agency in Croydon working with a range of businesses on their digital marketing activity. We can work with you on a standalone PPC campaign or create a mix and match of digital marketing approach depending on what your business goals are.

If you would like your Google Ad Campaigns set up for you, we can do this and then let you continue to run the campaign yourself. Or we can provide this service on a monthly retainer basis. Get in touch and let’s chat further.