You’ve more than likely heard of Google Adwords and you may be familiar with the term Pay Per Click (PPC) campaign. Well a Google Ad is a type of PPC campaign.
However, there’s a few different types of campaigns that you can actually run from your Google Ads account.
So, here’s a short summary of the types of Google ads you can run as part of an online marketing advertising campaign. There’s a wide choice so you can find the best fit based on your business objectives.
Google Search ads
If you set up a Google Search campaign then this is the type of ad that appears in the Google search results when you type in something that you want to find. In the search engine results pages, you’ll see a few suggestions at the top of your page with a little ‘Ad’ icon beside it which denotes a Google Ad.
What’s good about a Google Ad campaign as this is the most popular search engine and by running ppc ads your business is visible on the first page of the search results.
This is a great way to get brand awareness of your business, a new site or new products and services. Plus, you can add in calls to action to really help drive visitors to your website.
Google Display ads
These type of Google ads can appear across a network of websites. Google says you can reach more than two million sites and apps across the internet using a Google Display ad.
These ads can also help increase awareness and reach to your core audience as you can target specific interests.
Google Video ads
Google video ads are still a form of PPC, meaning that you as the advertiser will only pay if someone decides to watch your video ad.
A video ad can help you reach your target audience at scale by appearing when someone is perhaps researching a product or service. This way a potential customer has the chance to view your video as it appears on YouTube or the network of sites as mentioned in Display ads.
Google Shopping ads
You know the run of ads that appear at the top of search when you Google a product? That’s what these shopping ads are. Another great way to get your product to appear in search and next to other Google text/responsive ads.
This is a great way to raise awareness of your products and boost traffic to your website for purchases.
Google App
According to Google, these ads run in search, play and YouTube. Plus a raft of its network of sites. This campaign is about getting downloads and you just need to add text, how much you will pay for the click of the ad (known as Bid) and then Google optimises it for the best results.
Ad copy
The copy is a key part of the advertising and should stem from your overall content marketing plan. Your text ads should be succinct, to the point and specific to your target audience to really encourage your ads to be clicked.
Make sure that the landing page you choose is specific for your ads. It can take time to set up the ad campaigns so knowing that all the information relevant to your campaign is in the landing page is essential for success. YOur website landing page should also be mobile optimised – so do check that too before you make your ads live.
However, the beauty of Google ads is you can hone your campaign. So, you can tweak copy here and there depending on the CTR (click through rate) or maximum bid you have associated with the ad.
Lead generation with PPC marketing
A PPC marketing campaign such as running a Google Ad (in whichever ad form) is a great lead generation tool. With the sophisticated technology you can really target your audience so you can obtain good quality leads from conducting such a campaign.
So, if you’re looking to increase brand awareness, promote your latest products or want to encourage people to take action, then perhaps a PPC campaign is right for your business.
Pay per click Croydon
We’re a PPC agency in Croydon working with a range of businesses on their digital marketing activity. We can work with you on a standalone PPC campaign or create a mix and match of digital marketing approach depending on what your business goals are.
If you would like your Google Ad Campaigns set up for you, we can do this and then let you continue to run the campaign yourself. Or we can provide this service on a monthly retainer basis. Get in touch and let’s chat further.