When it comes to creating a high-converting landing page, it’s important to ensure that your content is concise, well-designed, and easy to read.
Your landing page should provide all the necessary information your potential customers need to know in a clear and concise way.
In this article, we’ll walk you through how to create a landing page that achieves your Pay Per Click advertising campaign’s goals and, most importantly, converts visitors into paying customers.
Keep your content concise and to the point
When it comes to creating high-converting landing pages for a Pay Per Click campaign (PPC), less is more. Your content should be concise and provide all the necessary information your potential customers need to know about your product or service.
Avoid long paragraphs and break your content into shorter sections to improve readability. Simple language that’s easy to understand whilst trying to avoid using jargon or technical terms is recommended.
Avoid getting distracted
When you’re writing your content don’t get distracted! Have one call to action and limit any reason for your web visitor to click away from that page. Remember, what the goal of your landing page is.
Your Pay-Per-Click (PPC) campaign depends on visitors taking action – be it signing up for an event or downloading an eBook. To achieve your goal, it is a must to communicate persuasively and make it clear to the web visitor why your offer is worth their while.
Prioritise readability
Your landing page’s readability is crucial to its success. Your content should be easy for your visitors to understand your message. Use readable fonts, bullet points, and subheadings to make your content easier to scan and limit how much they have to scroll.
Remember that most users will be viewing on their mobile devices. This means that they will be scanning content so your message needs to be clear as high up the page as possible.
Design for user experience (UX)
Your landing page’s design should be visually appealing and complement your content, but it should never overshadow your page’s usability.
A poorly designed page with high user engagement is more valuable than a beautifully designed page with low user engagement. Ensure that your page’s speed and usability take priority over the design to attract more conversions.
Consider accessibility
Accessibility should always be a top priority when creating a landing page. Make sure you use website accessibility tools that ensure everyone can access.
A/B test your landing page
It’s essential to A/B test your landing page to see what works best. A/B testing allows you to test variations of your landing page to determine which one generates the most conversions. The results of these tests will help you improve your landing page and achieve higher conversion rates.
Creating a great landing page
Ensure that your content is concise, readable, and designed with user experience in mind. This can help you optimise your landing page for better conversions and generate more leads for your PPC campaign.
Remember that testing and learning are essential to optimise your landing page. So, never stop testing and improving your landing pages to achieve your goals.
PPC advertising services
We’re PPC specialists and a Google partner helping businesses in Croydon get more traffic to their website to increase leads. A Google Ads campaign helps give businesses a boost in search engine results pages. As a digital marketing agency, we can help set up and manage your PPC accounts. We’ll conduct keyword research that enhances your paid search campaign.
We have a PPC Pricing Calculator to help you estimate how much it will cost. We also offer a Google ads PPC review service to help you optimise any campaigns you curretnly have running.