Having a consistent look and feel for images or video you produce provides the perfect solution for a digital marketing campaign. You can repurpose imagery across channels from website through to social media channels and email marketing campaigns. It helps to build your brand identity and therefore awareness and importantly trust.
With 62% of B2B marketers rating video as an effective content marketing tactic, here’s some top tips for optimising your images for your website and social media.
Website design
Imagery helps create an engaging website. Images can break up the text on a page maintaining interest and importantly helping to keep a visitor on your website for longer.
Social media
Maintain consistency with your website and create a header image to be used across all social channels, this is certainly relevant for Facebook, Twitter and Linkedin. However, resize them for the respective channel. Here’s a summary of image sizes for the popular social channels:
- Facebook
- Profile picture – 180 x 180 pixels
- Cover photo image – 820 x 312 pixels
- Social post image – 1,200 x 630 pixels
- Twitter
- Profile picture – 400 x 400 pixels
- Header image – 1,500 x 500 pixels
- Social post image – 440 x 220 pixels
- LinkedIn
- Company logo – 300 x 300 pixels
- Cover image – 1536 x 768 pixels
- Shared image – 1104 x 736 pixels
- Instagram
- Profile picture – 110×110 pixels
- Photos – 1,080 x 1,080 pixels
Best to use all in either jpeg or PNG file format.
Video
Smart phone technology allows you to create short and snappy videos that are ideal for sharing on social and placing on your website.
We find that doing face to camera at events is a nice informal way to chat to your audience. Keep it simple, it’s what you’re saying that’s important. If you attend a regular networking event and feel your audience would benefit from joining themselves, then tell them why they should attend. Give stats on the number of people who attend, how many businesses are signed up to the group and give an overview of what to expect from the event. All this done in a short face to camera video that can be easily uploaded to social media.
If you create a YouTube channel you can add all your videos here and use it to share links.
Content to post
If you have blogs create short videos focussing on key elements as part of your script to help bring these to life on your web page and social media channel.
You could also create unique images utilising quotes from a case study to help create stand out on social media which can help encourage people to click the link and read the full story.
Ultimately the goal is to attract people to your website and images help create standout.
Be aware of copyright
Do not use images from Google for any marketing campaign. Images come with copyright and you will not have permission to use them if you take them from anywhere online. Either take pictures or video yourself. Or, use a reputable stock library to source these from such as Adobe, Shutterstock or Envato.
Digital marketing strategy
If you need a hand with imagery and video content, we can help you factor these into your overall marketing strategy from ideas and script creation through to video production and editing.
