Video content can provide a great deal of value in your overall business strategy and it’s worth considering how best to incorporate it into your wider marketing plan.
For businesses, it makes sense to take advantage of this trend and create videos for your customers or clients. If you, don’t have much experience with digital marketing, no worries! This post has some tips on how to get started with creating video content and some helpful pointers on making videos work for you.
Why video content is important
With almost nine out of ten people wanting to see more videos from brands, this makes for a strong case for utilising video in your marketing strategy in the year ahead.
Video content should be treated just like any written blog, Google ad or social media post. It’s a key part of your overall digital marketing strategy and should provide information of relevance to your target audience, position you as a thought leader and help to generate leads to your website.
With so much noise online, video helps to create stand out from your competitors. It’s a well-known fact that having imagery on your social media feed or website can help engagement.
Explainer videos have been extremely popular, with the majority of people (94%) watching explainer videos to learn more about products, with 84% swayed to make a purchase.
These stats highlight a huge benefit to utilising video in your marketing plan.
Types of videos you can make for your blog
It’s all very well saying you should utilise video but where do you start with what to create?
As you would with any blog you’re writing, think about your target audience and what you can say that will help them overcome any challenges. What are your customers pain points and how your products or services help them.
So, initially work through your products and services and think about creating a product explainer video whilst remembering to highlight how you can make their life easier.
Effective content is always about keeping things simple. Here’s a few areas you can cover in videos:
- Product focussed videos – what are the USPs of your products
- Educational/Tutorial
- Interview with a key client
- Testimonials
- A walk through your office / footage of products on shelves
- Create a live video on social media
- About you & your business – how did you set up your business? Bring your brand to life showcasing your story
You can create a simple video with your smartphone these days. Most importantly it’s about being natural if you opt to put yourself in front of the camera. You can also do a simple presentation style video with graphics, captions and a voiceover which, when edited together, you can create a simple and factual video.
Digital marketing Croydon
Video has quickly become one of the most effective ways to reach your target demographic.
It’s also a great way to show off what makes you different from other companies in your sector.
If you’re not doing it already, now is the time for video marketing! Whether you want funny or informative content, video provides an opportunity for SEO optimisation and engagement with customers that can’t be found anywhere else online. We can help you get started by providing consultation services – contact us today!