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Harness the Power of Testimonial Videos with Smart Cow Marketing

02/28/2023 by scmarketing

Are you looking for a digital marketing strategy that will bring your brand to life and showcase real customer experiences? Look no further than Smart Cow Marketing’s new Video Testimonials service!

Our team can create tailored videos capturing real-life customer experiences, that will bring your brand to life. Let’s dive into why testimonial videos are such an effective marketing tool.

Why video testimonials?

If we asked you to name the most trusted source for product information, what would you say? Would it be friends, family, or online reviews?

According to a Nielson study, 92% of people say they trust recommendations from word of mouth. And when it comes to online reviews, 84% of people say they trust them as much as personal recommendations.

Video Testimonials offer a way to combine the power of personal recommendations with the reach of online reviews. A video testimonial is a short video featuring a customer recommending your product or service. And they’re incredibly powerful. In fact, 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself.

What makes video testimonials so effective?

Testimonial videos provide visuals and insights that help capture the essence of your brand and bring it to life.

They also provide an authentic look into what customers think about their experience with your company, giving potential customers a real-life glimpse into your products and services.

This is especially important when it comes to building trust between you and your customer base. After all, people want to understand who they’re doing business with before they commit to buying something from you.

By showcasing real customer reviews in video form, potential customers can get a better sense of who you are as a company and how much value you offer.

Video testimonial marketing strategy

When it comes to digital marketing strategies, a video testimonial is a powerful tool. At Smart Cow Marketing, we specialise in creating high-quality testimonial videos for small businesses. We take the time to truly understand your needs so that we can create tailored videos that capture the essence of your brand and bring it to life. From the visuals all the way down to the messaging!

If you’re looking for a way to reach new audiences and build trust between you and your customer base, consider getting in touch with Smart Cow Marketing today! We have years of digital marketing experience working with local businesses, just like yours, and have had great success helping them reach their goals through creative video content that resonates with the target audience.

The importance of video content for digital marketing strategies

02/15/2023 by scmarketing

Are you looking for ways to increase your reach and get more customers? Have you considered the power of video content for digital marketing strategies? Nowadays, creating compelling video content is an effective strategy to engage with potential customers, drive leads and boost sales. Whether it’s a short testimonial or in-depth tutorial, implementing videos into any digital marketing campaign can help maximise the presence of your company online.

In this blog post we’ll explore how videos are driving success today, why their importance continues to grow in today’s information age, and how small business owners can leverage video to gain visibility and capture audience attention. Ready to learn more about why video content should be a part of your digital mix? Let’s dive right in!

1. Increased engagement

One of the primary benefits of using video content in your digital marketing strategy is that it can help to increase engagement with your target audience. Video content is more engaging than other types of content, such as text or just images, and is more likely to capture the attention of viewers. Additionally, video content is more likely to be shared on social media than other types of content, which can help to increase brand awareness and reach.

2. Helps to tell your brand’s story

Video content is a great way to help tell your brand’s story. A well-crafted video can introduce your company to potential customers and give them a sense of what your brand is all about. Additionally, video content can help to humanise your brand and make it more relatable to potential customers.

3. Greater ROI

Another benefit of using video content in your digital marketing strategy is that it can provide a greater return on investment (ROI) than other types of content. This is because video content is more effective at driving conversions than other types of content. For example, if you are selling a product, you are more likely to make a sale if you use video to promote it than if you use text or images.

4. Improved SEO

In addition to providing a greater ROI, using video content in your digital marketing strategy can also help to improve your website’s search engine optimisation (SEO). This is because search engines favour websites that contain videos, and as such, these websites will rank higher in search results. Additionally, including videos on your website can help to increase the amount of time that visitors spend on your site, which is another factor that search engines take into account when ranking websites.

5. Enhanced customer understanding

Another benefit of using video content in your digital marketing strategy is that it can help to enhance customer understanding of your products or services. These types of ‘explainer’ videos can provide customers with a visual representation of what you are offering, which can be helpful for those who are unfamiliar with your business or who have never used your products or services before. Additionally, videos can be used to explain complex concepts or processes in a simple and easy-to-understand manner, which can further improve customer understanding.

6. Increased trust and credibility

Finally, using video content in your digital marketing strategy can also help to increase trust and credibility with potential customers. This is because when customers see that you are using video to promote your business, they will get the impression that you are an authority in your industry and that you are serious about providing them with quality information

Video content is essential to start seeing success in your digital marketing strategies. Videos are a great resource to engage with potential customers and help to boost sales. Not only do videos allow you to communicate your message in a creative way, but they also help increase visibility and capture the attention of your target audience. Don’t be afraid to get creative when it comes to your videos.

Getting key testimonials on your website is key in helping to attract more people to take interest in what your company has to offer. Get exploring the wonderful world of video content today so that you can get started on improving your digital marketing strategies!

Video Marketing Trends 2023

01/06/2023 by scmarketing

For many years now we’ve talked about video being one of the most powerful tools for any business. It helps you engage your customers, capture attention, and get your message across quickly and effectively. But with the constantly evolving digital landscape, it’s important to stay on top of the latest video marketing trends so that you can ensure your content is engaging and effective. Here are some of the trends that you should be watching to help market your business.

Shorter Videos

Shorter videos are performing better than longer ones. Recent studies show that viewers are more likely to watch videos that are under two minutes in length – and, even better, they’re more likely to share them, too. In fact, some of the most successful videos on social media platforms such as Instagram Reels and TikTok tend to be short and sweet – usually between 15 and 30 seconds in length.

So, if you want your video content to be seen, shared, and remembered by viewers, consider keeping it short and sweet.

Vertical Videos

Vertical videos have become increasingly popular in recent years as people continue to shift their viewing habits from desktop computers to mobile devices. In addition, we’ve seen how social media channels such as Instagram and Facebook have shifted focus to Reels with ‘Reels you may be interested in’ featuring heavily within a feed and especially now as videos posted to Stories are automatically shared as a Reel.

If you want your videos to reach as many people as possible, consider creating vertical versions of your content – as well as shorter videos!

Live Streaming Videos

Live streaming has become an incredibly popular way for businesses to reach their audiences quickly and easily. Live streaming allows businesses to create real-time conversations with their customers while providing valuable content at the same time – a win-win situation! Live streaming videos also allow businesses to engage with their customers in a more personal way than ever before – something that can help build trust and loyalty among consumers.

Quality Content

While short-form videos have some advantages over longer pieces of content, remember that quality still matters more than anything else. Make sure that whatever video content you create is informative and engaging so that it resonates with viewers and encourages them to take action. Whether that means subscribing to your channel or buying one of your products.

The ongoing prevalence of video in marketing

The world of video marketing is always changing – but luckily there are some trends that stand out as must-watch topics for any business looking to get ahead of the competition when it comes to creating engaging video content. Shortening your videos, creating vertical versions for mobile users and social media, and taking advantage of live streaming technology are all great ways for businesses to make sure that their video content stands out from the crowd. Keep these tips in mind when creating your next piece of video content!

What are YouTube Shorts?

06/28/2022 by Gray Okenge

We’ve said for a long time now about the importance of video as part of your marketing strategy and recent insight from YouTube cements this further.

Over 1.5 billion users each month are watching YouTube shorts. You-Tube Shorts is a short-form platform offered by YouTube which simply means that videos are limited to 60 seconds. They are also shown as vertical videos. If this format sounds familiar, read on!

The YouTube Shorts app is fairly new. It launched in 2020 and has appeared in response to TikTok and Instagram Reels. YouTube Shorts is still in early stages and will evolve with the might of YouTube behind it – let’s face it there are 2 billion active users on YouTube each month.

Unlike its social counterparts, YouTube Shorts stay visible on the channel, they don’t disappear like Instagram Reels or Stories.

We know that video is important for increased engagement on social channels and so to is content in ‘bite-size’ chunks. So, we encourage you to trial using videos on Instagram Reels and perhaps explore YouTube Shorts to dip your toe into creating content on one of the most popular social media platforms for video.

To help you kick start your video content, head to our blog with tips for creating video for your business that are simple and effective to engage with your audience.

Video for digital marketing

If you need a hand with video content, we can help you factor these into your overall marketing plan from ideas and script creation through to video production and editing.