You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. Let’s face it, as a digital marketing agency, we constantly go on about the benefits of imagery especially video as part of your marketing strategy and how it helps improve engagement on your website and reach on social media. In fact, 87% of marketers say that video has increased website traffic.
So, surely recording yourself talking to the camera or interviewing someone is enough as we can all listen to what’s being said? Well…sort of.
This is where you have to think of your target audience.
For starters how do they like to receive their information. Will people be viewing videos on their mobile? In which case, they are likely to be out and about and therefore the sound may be off as they commute to work or sit in a coffee shop. And, you should cater for everyone so those that are hard of hearing can also enjoy the content you are producing.
Boost your rankings in search
We recently wrote a blog about whether video can help with SEO – and this is another key reason that you should be considering subtitles and captions.
SEO (Search Engine Optimisation) is about helping to improve your website ranking in search engine results pages. We recommend writing scripts before you record so that you can incorporate your keywords which are important for SEO. Even the name of the video file is useful for SEO so think about this when you upload to the video channels as it should contain keywords.
We also recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps with your rankings in search.
On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file.
Digital marketing agency
We are a Croydon based digital marketing agency offering SEO services including video creation, blog content writing, keyword research, local SEO, Google Ad campaigns to help improve your online presence and visibility online as your SEO experts.