Name: Smart Cow Marketing
Price range: $$$

Digital Marketing-stylish-christmas-ornaments-and-decorations

Christmas digital marketing

08/19/202210/08/2021 by scmarketing

Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack of anything last year!). So, here’s a few tips for your digital marketing to help extend reach.

Keeping your customers informed

With more people opting for the ease of online ordering, an upsurge could impact deliveries so, regular communication with your customers and prospects is essential.
At a very basic level, make sure that your communication encourages people to shop or book early to beat the rush and avoid any disappointment.

Seasonal content marketing

Communicate across all the platforms available to you from social media through to email marketing, if you have a database.

Also ensure that your website is up to date with any offers and promotions. Give people the ability to make bookings online as well as ensuring opening times and seasonal menus are updated. People will be looking for deals and comparing the marketing offers and discounts that are available. So, if your details aren’t up to date then you could potentially miss a sale or booking.

Remember to also update your Google My Business page with any offers or change to opening times.

Tailor images so that it entices people to read your seasonal offers and share on social media.

Create fun videos to really showcase any products and deals that you have to encourage click throughs to your website so that you can get good, qualified leads.

Support local

Make the most of 2021 festive period to make up for the very different Christmas of 2020. Help your local hospitality venues by booking meals close to home to help your high street thrive this Christmas.

Email marketing agency Croydon

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! Digital marketing tactics we offer include web design and development, SEO services, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Improving email marketing open rates

08/19/202210/04/2021 by scmarketing

With 4 billion daily email users, is it time you considered email marketing as part of your overall strategy to get new clients and engage with prospects?

Here we look at a few tips that can help your email open rate. What’s important to remember is to make your emails personal with engaging and relevant content.

Email content to encourage open rates

Over 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types (GetResponse, 2020)
60% of retail, e-commerce, and consumer goods and services companies are personalising emails based on past purchases (Litmus, 2020)
99% of email users check their inbox every day – some check it 20 times a day (OptinMonster, 2020)

Once you take on board some of these email marketing stats, you can begin to get a picture of just how much your prospects and customers use email. So, with usage high, is now the time for your business to tap into this potential market?

If you’re ready to take the plunge, here’s a few tips for your content.

Keep content relevant, original and regular.
People are less inclined to read lots of content so nice imagery with bold calls to action can really help the reader navigate and engage well with your content.
Add video content into your emails.
Make sure your emails are mobile responsive and all devices considered when you create your email template.
With many emails received by people daily – what’s the purpose of yours and why should your recipient read it? Remember to be clear in your subject line about the point of your email and don’t forget personalisation is key. Be clear about what you want your readers to do, for example download a report or claim a special offer.
Try and make sure that any email you distribute points back to your website blog, offer or download. In fact, you can save time by re-purposing your blog content.

The best time to send an email

Once you’ve got the email set up, send it at an optimal time. According to Hubspot the highest click-to-open rates for an email are 10am midweek. For B2B clients, we would also suggest Tuesday and Thursday mornings as a good option.

Database

Before you can set up any of this you need a n email database. Wherever you have the opportunity to capture email addresses, legitimately, then do so. Build your list and segment it into groups. You must follow GDPR rules and regulations, so always be transparent when you capture an email address, if it’s for your e-newsletter then that’s what you say it’s for. A pop-up box on your website asking for people to sign-up to your e-newsletter is a good way to encourage people.

Email marketing agency Croydon

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! As email marketing experts in Croydon, we can create your initial email template, write content and distribute to your database.

Other digital marketing tactics we offer include web design and development, SEO services, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Why include subtitles & captions in video

08/19/202209/21/2021 by scmarketing

You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. Let’s face it, as a digital marketing agency, we constantly go on about the benefits of imagery especially video as part of your marketing strategy and how it helps improve engagement on your website and reach on social media. In fact, 87% of marketers say that video has increased website traffic.

So, surely recording yourself talking to the camera or interviewing someone is enough as we can all listen to what’s being said? Well…sort of.

This is where you have to think of your target audience.

For starters how do they like to receive their information. Will people be viewing videos on their mobile? In which case, they are likely to be out and about and therefore the sound may be off as they commute to work or sit in a coffee shop. And, you should cater for everyone so those that are hard of hearing can also enjoy the content you are producing.

Boost your rankings in search

We recently wrote a blog about whether video can help with SEO – and this is another key reason that you should be considering subtitles and captions.

SEO (Search Engine Optimisation) is about helping to improve your website ranking in search engine results pages. We recommend writing scripts before you record so that you can incorporate your keywords which are important for SEO. Even the name of the video file is useful for SEO so think about this when you upload to the video channels as it should contain keywords.

We also recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps with your rankings in search.

On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file.

Digital marketing agency

We are a Croydon based digital marketing agency offering SEO services including video creation, blog content writing, keyword research, local SEO, Google Ad campaigns to help improve your online presence and visibility online as your SEO experts.

Complete our business growth scorecard for personalised results

08/19/202209/15/2021 by scmarketing

Are you looking to grow your business? We know that the top priority for marketing is generating leads using activity such as ads and audience targeting as one of the top ways to drive demand, but before you get to this stage of implementing or refreshing your marketing plan, perhaps it is time to review your future goals and get a plan in place that will attract your target audience.

Being focused with the tactics you use and being targeted to the audience you want to reach is key to business growth.

Attracting and retaining business

Attracting leads and retaining clients is imperative to your business growth plan. So, how do you obtain leads in the first instance?

Essentially there are 4 stages to win new clients. In a nutshell, here’s the path to gaining leads and ongoing client retention:

Attract people who are unaware of your business but have the attributes you suspect will be interested in your product or services.
Engage with these leads to see if they are a good prospect that you can help and do business with.
Convert these leads to clients.
Deliver a good service on an ongoing basis by providing regular insights that will help your clients. Not only is this about sharing regular emails, social media or blogs, it’s also about regular calls to impart knowledge and help your client overcome any business challenges.

Gaining a clearer understanding of where your business is right now in terms of lead generation will help you to create a tailored marketing plan that’s right for your business.

Complete our Business Growth Scorecard for your personalised results.

Book a free consultation

Once you’ve taken a moment to review the results of the scorecard you may be keen to understand how inbound marketing can help to grow your business. Get in touch as we can provide feedback and we can advise on the types of digital marketing tactics suited to your goals and business.

Our Free consultation should be between 15 and 30 minutes. The goal is to provide you with thoughts on how to start an effective marketing campaign and for us both to see if it would benefit your firm. No obligation at all, we just want the best for you.