Your website should be the centre of your digital world. It is the place for you to attract leads and capture details as part of your lead generation strategy. But, how do you get people to your website in the first place? This is when a blog or news page on your website can help as it allows you to place regular content on your website which is what search engines love!
Here’s some of our tips for writing engaging blog content for your website to help with Search Engine Optimisation (SEO).
What should you write in a blog?
When you write a blog the first thing you should always think about is who is your target audience. Imagine your typical customer – this will help you tailor your content specifically to them. It also helps to make your content engaging and personable.
You then need to write about topics that will help your target audience overcome their challenges. A great place to start is to think about what questions clients ask you. Then that simply becomes the title of your blog. This is a great SEO tactic as it tells search engines exactly what to expect on that page.
Keywords and phrases
Think about what your target audience will search for when they try to find your products and services in a search engine such as Google or Bing. This will help you create a list that you can refer back to when you write about a blog. Review your website now to see if you can add in these relevant keywords to help with SEO. Then remember to include relevant keywords moving forward when you write a blog.
While we can get technical and look into keyword volume of searches and keyword difficulty score (which Smart Cow can help with), an initial list created manually will also help in the long run.
Be succinct
Once you have your topic and title established then it’s time to get to work with the content. You may find it easier to break your blogs into sections with subheadings. If you think of these first, then this can help you structure your blog.
With your opening paragraph, you need to get to the point fairly early on. By giving an indication of what is on your blog, this will give more reason for the website visitor to read on to get more of the details. But, importantly, it will help a search engine understand what the webpage is about and thus gives more chance of it being returned as a relevant search result when the target audience types in their search request.
Content marketing
Engaging your reader is key as this is what keeps people on your website for longer. It also means visitors return and share articles on social media to help attract more people to your website.
Here’s a few tips to consider to help you write engaging content:
- Pose a question to move the content along and in another direction
- Use subheadings to break up content – it’s easier on the eye and makes for a more engaging web page
- Make content topical by tapping into relevant national days
- Reference relevant research and statistics – but don’t forget to reference your source
- Perhaps add a video snippet about what the blog is about
Call to action
Once you’ve drafted the blog, you want the reader to do something. So, add a call to action in your final paragraph, for example:
- Download our ebook
- Contact us for more information…
- Get involved by registering at….
- If you want to attend the networking session, contact…
Digital marketing Croydon
We are a Croydon based digital marketing agency offering SEO services including content writing, keyword research, local SEO, PPC campaigns such as Google Ads to help improve your online presence and visibility online as your SEO experts.
