Having a website is vital in today’s digital world. But simply having a website is not enough – it’s important to make sure that your website is effective in converting visitors into customers.
To improve website conversion rates, businesses need to understand why visitors are leaving without taking action such as completing a purchase, downloading a form or booking an appointment/consultation. There are a number of reasons this might happen, including confusing navigation, hidden costs, and a lack of brand awareness – therefore trust.
Ways to improve your website performance
There are a few key ways to measure how well your website is performing. First, look at your website’s bounce rate, or the percentage of visitors who leave after only viewing one page. If your bounce rate is high, that’s a sign that people are leaving your site without taking any action.
Take a closer look at your conversion rate, or the percentage of visitors who take a desired action on your site (such as making a purchase or signing up for a newsletter). A low conversion rate means you’re losing out on potential customers.
There are a few simple steps you can take to improve your website’s conversion rate.
- First, make sure your site is easy to navigate and visually appealing. A well-designed website will make it easy for visitors to find what they’re looking for. Add links in that help direct people to other relevant pages.
- Ensure that your call-to-actions are clear and prominent.
- Make sure you’re providing valuable content that will incentivise people to stay on your site and take action. A blog or news page allows you to add unique, regular and relevant content to your website, this also helps with onsite Search Engine Optimisation (SEO), helping to improve positions in search engine results pages (SERPs)
Drive traffic to your website
Once you’ve reviewed your website and implemented changes, perhaps it’s also time to apply some digital marketing tactics to help drive traffic to your website in the first place.
This is where relevant social channels with links back to your website can help.
A good quality Google ads campaign (known as Pay Per Click or PPC advertising) can also help drive targeted clicks to your website.
Make sure you have completed your Google My Business page with up to date contact details. You can also add content, products, offers, images here as well as ask people to leave reviews.
Don’t forget the digital marketing stalwart that is email marketing. If you have built a database already then start to send regular emails to your list with tips, advice and latest offers. Remember to add links back to your website, again to encourage web visitors to increase traffic and therefore conversion rates.
Improve your website for quality leads
By paying attention to both the website design and the conversion process, businesses can create a website that efficiently turns visitors into customers.
If you want to improve your website’s conversion rate, we can help. Our team of web design experts in Croydon are available for consultation and will work with you to identify the areas of your website that need improvement.
We have experience in a variety of sectors and can offer tailored web design advice that is specific to your needs. Contact us today to get started!