Content forms part of your inbound marketing strategy and plays a key role in helping your business be seen online.
Whether it’s a blog, social media post, email marketing or Google Adwords campaign, here we’ve compiled our tips for creating great content marketing.
Know your target audience
We always talk about the importance of knowing your target audience before starting any inbound marketing campaign. The only way you can create quality content is understanding who you are actually writing for.
It’s a good idea to take a step back and really take stock to understand the customer you want to attract. Knowing this means you can tailor content marketing to their needs and general interests.
Research your competitors and see how they are positioning their content to help you in your process. Then have a think about the person themselves and ask yourself some questions about their characteristics:
- Age
- Gender
- Location
- Lifestyle
We recommend creating an online persona of your target audience so that you can refer back to this when creating content in the future.
Take a look at our blog on creating an online persona to help.
Regular and relevant content
Your content should be shared regularly and be relevant to your target audience. This will help with search engine optimisation (SEO).
Part of creating relevant content is ensuring you have keywords and phrases that will help your website rise in search rankings.
Be insightful and make sure content is unique so that you can grab attention.
Always have a call to action
At the end of a social media post or email always include a call to action to encourage click throughs to your website.
A call to action may be about encouraging a reader to ‘call’, ‘book a consultation’, ‘download an ebook’ or ‘use a discount code’. This all helps with ongoing engagement and nurturing customers and prospects.
Digital marketing Croydon
If you need a hand with creating content for your marketing get in touch with the Smart Cow Marketing team, a digital marketing agency in Croydon.