Internal links are another key element to consider as part of your search engine optimisation (SEO) strategy. Internal links help website navigation, define your website’s architecture and highlights page authority and ranking in search results.
Create quality content
In order to add links to your website, you need quality content! This can be done by regularly posting to your website usually on a blog or news page. Make sure you include links to specific pages on your website to help a user – and search engines – easily navigate your website.
And, remember that content should be informative for your target audience. Offer your target tips and advice that will help them overcome challenges rather than being product and service focused.
Use anchor text
You should use anchor text for your links. This means include the keyword or phrase generally found on the webpage you are linking to and that you want to be found for in search engine results pages (SERPs).
Link building to avoid
There are two links you should try and avoid linking to in your content:
- Homepage: Most websites already have a lot of links pointing to a homepage. It is better to link to other internal web pages to strengthen those and help further boost the overall SEO of your website.
- Contact us: At the end of a blog there’s usually a line of text saying ‘give us a call’ (or something similar). Only link back to your contact page if it is 100% necessary and relevant. An alternative is to set up a specific landing page which allows you to book a consultation or link to a relevant service or product.
In general, you want to avoid linking to pages that are already in the main menu, as these will appear in every web page already.
Natural links
Ensure that your links are natural to the reader. If the link matches the context of the content, the reader is more likely to click on it. If it’s an internal link, it helps a visitor stay on your website longer and website engagement is improved.
Use a reasonable number of links
You don’t need to cram your blog post full of links pointing to every page on your website.
Blogs that we usually write are around 500 words and in general we would link to 4 or 5 internal webpages.
There are already a large number of links on all of your pages, in your menu, footer, adverts, main brand logo pointing to your homepage.
SEO agency Croydon
As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice relating to local SEO services and content marketing to help increase presence in search engine results pages (SERPs).
Get in touch to chat about your business goals and how a tailored SEO campaign can help your marketing strategy.