With all the change and uncertainty right now, as an accountancy practice your main concern is servicing your existing clients offering the most-timely advice as and when updates are announced by government that could assist your client base.
Importantly it’s also the key time to maintain your presence online to continue building that groundwork that is the necessity of any lead generation strategy. In time, when circumstances change, and businesses start to grow, it’s the firms and suppliers that have provided helpful advice that will be remembered and be seen as the go to company for new business.
So, what can you as an accounting firm do to optimise your website to help maintain your position in search rankings? Here’s our top website tips to help you kick start a great Search Engine Optimisation (SEO) campaign for your business to get your website seen.
1. Is your website easy to navigate?
Check that your accounting services are clearly visible in the menu so that there is an easy path for visitors who reach your homepage. Show your key services on your homepage and a call to action to read more, download information or get in touch.
2. Do you have enough internal links on your website?
This is another navigation tactic. Make sure that you are making it even easier for visitors to find information on your website. Embed links into keyword phrases.
3. Complete your H1, H2 headers
This helps search engines work out the theme of the page to return the right answers to the searcher.
4. Complete your meta descriptions
This neat little paragraph is what you read when you search online. Keep to under 160 characters and make sure it’s relevant to the content on that web page.
5. Be image-led on your website
Help create stand-out with good photography and video content. But, make sure images are the right size and you have completed the alt tag on the backend as this will help site speed and prevent visitors leaving your site.
6. Create a content plan
A solid basis for any website optimisation strategy is to develop a content marketing plan. This should include a regular schedule of information such as blogs that can be drafted and uploaded onto your website. Search engines love fresh content. It helps position you as an authority in your sector.
However, ensure that you are using good keywords within your content. By this, we mean phrases that you want to be found for when people search for you. If you include these important phrases in content, in particular headings, then it helps you to be found when people search. Such as ‘Annual Accounts for construction firms’ or ‘Tax returns for a sole trader’. Think of who your target audience is and write content for them.
This has only touched the surface, so if you want to delve a little deeper into SEO as part of your digital marketing strategy then do get in touch for a free consultation via Zoom.
7. Calls to action
Calls to action (CTA) should form a key part of your content marketing strategy. These are best placed above the fold, the space before the visitor has to scroll down. Make sure you have a bold CTA so that it stands out and use design to make it clear that it’s a clickable link.
8. Get a free website review
With so many factors affecting whether and where your website will be found on google search, complete our form to get a free website audit. This free review provided by Smart Cow Marketing will provide you with some interesting results to help with your inbound marketing.
Navigating your digital marketing journey
If you want the task of fixing these issues taken off your hands, then we’d be happy to assist you further with your digital marketing. Just get in touch about what your digital marketing requirements for your accountancy practice.
Smart Cow marketing specialises in digital marketing for accountants helping firms improve online visibility to attract potential clients through online marketing.