Digital marketing tips to help your business during coronavirus

Regardless of whether your business was already embracing the virtual world, or you were just starting out in the digital world, one this is for certain, these times have highlighted the need for online presence and maintaining it.  

So, we’ve gathered a few tips for you to action now to optimise your website to help improve your search engine rankings and online visibility.  

If you need a hand with any digital marketing activity just drop us a line as we offer free consultations and free website reviews. These can really highlight areas specific for you to implement.  

Website review  

Once a website is built, you’ve got to maintain it with up to date content. The hospitality industry has already had to change the way they do business quickly to offer takeaway and delivery services. Whatever your business, you and your customers are being impacted. So, take a few moments to see that you are offering the right advice on your website. Makes sure you’re being informative and a thought leader. Add a simple message to the homepage of your website about your opening hours, how to contact your team and ‘business as usual’ even though working remotely.   

Check your content details are up to date. The last thing you want is clients unable to get through to you when it may just mean a simple update of an out of office contact number. For most businesses, the use of VOIP phones mean no disruption when remote working. But it could be a simple overlook of not checking your website that could prevent business coming your way.  

Also make sure you have ease of navigation across your side. Internal link building can help the flow for a visitor. So, see where you can add links to other web pages on your site so that it’s easier to move from one page to another by just clicking a link.

Specific content marketing plan 

Review your content marketing plan, from blogs through to social media posts and offers. Make sure you’re answering your target audience’s specific challenges during this time.  

Think of the challenges and draw up a specific marketing plan for the next couple of months, if you haven’t already. Schedule planned content on specific themes to help your clients and prospects. With constant change in our everyday, revisit your plan regularly and adjust creating content accordingly. During these times you may find a ‘news jack’ offers timely advice as well as links to great resources. 

Search Engine Optimisation  

This is at the core of your content marketing plan and website updates. A Search Engine Optimisation (SEO) strategy is about getting your website seen. Now more than ever, you should make sure that you implement a few processes to continue moving forward.  

Get your technical backend SEO sorted and up to date. This includes Meta Descriptions, Alt Tags, Meta title tag (H1 and H2 headers). Do this now and continue to do so. This helps your website in search engine rankings and is particularly good for local search.  

Create at least a couple of blogs a month, if not more, to help with adding fresh content to your website. All the time think about what you want to be found for – those are your keywords you want to weave into your content. This keyword research will help with where you appear in the search engine result pages.

Social media marketing  

Keep on sharing posts on your social channels throughout this time. Keep communicating with your followers letting know any business changes, how you can help them.  

Take a moment to review of your channels. LinkedIn is great for networking but so often we’ve found that business profiles aren’t updated as best as they could. Add as much detail as you can about your business. Start following relevant hashtags and join groups. Start engaging. We’ve certainly noticed that engagement has increased as more and more people are reaching out as they find that the business world they were used to has changed.  

Be thoughtful of your content. Share articles you found interesting. And, use imagery to help your posts stand out.  

Video and webinars 

Talk directly to your audience. You can make videos efficiently, simply and at no extra cost on your mobile phone.  

Repurpose content from your blogs and make short and snappy videos to accompany them to bring your social posts to life and your web pages.   

Read our blog on using video for business for tips on setting up videos for your business for some useful dos and don’ts.  

Seek out local networking groups and see if you can create beneficial webinars for fellow members which can be hosted via channels such as Zoom.  

We’re a member of London Chamber and will soon, be hosting a webinar on How to grow your business through online lead generation on 20th May at 12:45. We’ll post details of how to register to join in due course.  

Free resources  

We’re a digital marketing agency in Croydon and we have the following resources you can draw on during this time. Get in touch with us today to talk through your requirements.

Free website review: Find out how to improve your website’s performance.  

Free digital marketing consultation: Our Free consultation should be between 15 and 30 minutes. The goal is to provide you with thoughts on how to start an effective marketing campaign and for us both to see if it would benefit your firm. No obligation at all, we just want the best for you.