We may have become a little complacent in how we view websites these days, as they’ve just become part of life. However, we wanted to take a little step back just to remind you why websites are an essential part of your business and how they can generate quality leads and how Smart Cow can design and build you a strong online presence.
Website is your shop front
Your website is your sales pitch to potential clients, it must be appealing to the audience you’re looking to attract, providing visitors with the confidence that you will provide a good service or have a great product.
Just like a bricks and mortar shop front for your business, a website is just the same in the online world. Ultimately, it’s your shop. So, along with your shop name – or domain name in the online world – it’s worth remembering that this is something you own.
Like so many businesses today running their company on a Facebook page or Instagram account, this is a reminder that you don’t own those social channels! That’s why it’s always an idea to invest in your own website design to direct traffic to.
Website design and development
If you’re embarking on a new website or looking to refresh it, make sure you work with your website developer to design a site that will attract, engage and convert potential clients.
Make sure you have a good mix of images and video alongside your content. But also ensure that your site map is clear and call to actions are bold. You want to reduce bounce rate and encourage visitors to move around your website with ease.
We always talk about content being king. It tells the world who you are and what you do. But make sure what you write is succinct and to the point. Search engines will be looking for those key phrases you use to understand what each page on your website is about. It is important to also have links to all your social media platforms.
At Smart Cow we will work closely with you, from start to finish, and understand your needs, client base, and company goals in order to develop a bespoke website tailored to your needs.
Be seen online
Having a website is like your shopfront. And, like any shopfront, you have to get your shopfront seen to encourage footfall. In the online world there’s a few tactics that can help give you a little boost, if you’ve not already explored them.
- Search Engine Optimisation (SEO): From backend tech to ensure that your images are the right size and completing Alt Tags, Meta descriptions and Titles, right down to the H1 and H2 headings. These can all help your website be seen by search engines as it helps to guide search engines about what the page is about.
- Pay Per Click (PPC): A PPC ad campaign can give your website a nudge in the search pages as you pay for an ad that will appear on the front page of Google. However, a word of note, make sure that the landing page you pick for your ad is what people expect to see when they click on the ad. If you’ve sent a visitor to a page with incomplete or outdated information, you’re likely to lose the lead very quickly.
- Google My Business: Complete your listing on this directory – it’s free after all. It gives you options to add updates such as blogs, events and imagery. As well as the basic information about your company’s services and contact details.
- Blog: Add a blog or news page to your website in the main menu. It helps keep content fresh and is a great way to position you as a thought leader in your field.
- In web development make sure you factor in the smaller screens; think about creating a mobile friendly website too!
Websites for accountants
Smart cow is a web design company in Croydon, creating and designing websites for accountants and local businesses. If you think it’s time you took your website to the next level as a lead generation magnet, get in touch with us to chat through your requirements and what professional web design services you are after.