Name: Smart Cow Marketing
Price range: $$$

How our Practice Growth Sessions help your business

01/30/202307/11/2019 by scmarketing

Digital marketing is now essential to the success of almost any business. Our tailored Practice Growth Sessions look at how to most effectively get your business to be competitive online and noticed by your potential clients. We tailor our sessions for businesses keen to grow and ready to invest in marketing to achieve their goals.

How we help

The purpose of this session is to provide you with a guide to the right foundation to start building a digital marketing campaign to grow your business. At the end, you will understand how to target your message and the tools available to help deliver the campaign.

Our Practice Growth Sessions are broken into three stages conducted in a 1-hour workshop. It’s these steps that will build your unique campaign:

We delve into why someone would choose to do business with you, getting to know your business and what makes you special. It’s all about understanding your brand identity and target audience to help create your marketing campaign.
We then look more closely at your potential clients, your competition and your target markets. This will help to build a strategy to grow your business.
We then focus on the digital marketing tools available and splinter off those that are right for you to deliver your goals.

Get in touch

You can book a session for £95, or if you are an accountancy practice, we are currently offering a FREE Practice Growth Session.

Let us use our experience, skills and knowledge to create and deliver a quality digital marketing campaign for your business. Any questions do get in touch.

Top tips to consider for your website

11/18/201905/14/2019 by scmarketing

A website has so many similar characteristics to a bricks and mortar premises. It’s your main shop window so needs to look good, have up to date items on display on the homepage and most importantly when you step inside your ‘premises’, your website needs to be easy to navigate.

So, we’ve gathered a few tips on what to think about when embarking on refreshing your website or creating a new one.

The website basics

What type of website do you want? Does it need to be a simple brochure website that showcases what services you offer with a clear call to action? Or do you want a more interactive website with the ability to capture data, download functionality or e-commerce capabilities?

Basically, your website is your shop window – so getting this right is key. Ensuring you have a menu bar with easy navigation and clear call to actions to help your visitor and keep them on your website. Which brings us on to our next point.

Website bounce rate

Whether you already have a website or you’re looking to create a new one you’ll be wanting to manage your bounce rate and keep that low. A high percentage means that people are leaving your website very quickly usually because content is not relevant or the website is not easy to navigate. If people don’t stay on your website for long this is unlikely to lead to conversion.

This leads us on to our next point about content and having a clear call to action to help reduce bounce rates.

Call to action

Ultimately you want people to sign up to your services or buy your products, so tell people what to do when they reach your site. Make buttons, web links or text links obvious so that a visitor to your website is drawn to a specific landing page with all the key detail needed to attract them to your offering. In short. This means making sure you have clear ‘download now’ buttons or ‘sign up to our newsletter’ or ’subscribe now’ text.

Blog

Call to actions are also often used in inbound marketing activity such as through social media posts which entice people to visit a website via reading the latest blog. Blogs are a key part of inbound marketing campaigns. Blogs can help build awareness of the brand, increase traffic to the website, lead generation and position you as an authority in your field which helps build trust.

Attract and engage visitors

We build websites that are designed to attract and engage visitors as well as be the centre of your digital world. If you’re looking to attract, engage and convert your potential clients, get in touch with us and chat about your website requirements.

Digital marketing mix ‘n’ match

10/18/201907/17/2018 by scmarketing

The rapid growth of digital marketing and the evolution of technology to suit a business’s every want and need makes it crucial for firms to stay one step ahead of their competition as changes occur much faster than ever, with much greater collateral than 10 years ago. Therefore, to take full advantage, it’s important to understand the nuances of digital marketing, and to realise that one size doesn’t simply ‘fit all’ anymore, as seen with Kodak film failing to adapt to digital cameras and losing their market dominance. A mix and match of disciplines is key to delivering results, and it’s all about giving customers a good brand experience.

Search Engine Optimisation (SEO)

This is a combination of strategies to make it easier for a website to be found online. There is a mixture of on and offsite changes which can be made to optimise your visibility and ranking against competitors. When we start working with clients, we initially look at core aspects such as how your website is built, target audiences and keywords you use, then fit this in with tailored campaigns and consultations to create more brand awareness and business for your company.

Pay Per Click (PPC)

Online markets are becoming incredibly competitive, even saturated at some points, and so it can be difficult as to how best to get your business noticed above this herd of competitors. Pay Per Click allows you to place an advert where your target market may be looking, be it on Facebook, LinkedIn or Google Adwords, with a call to action or purely promoting brand awareness. This provides instant results and therefore is great for a new and growing business. Many firms have found this is a great substitute for those without efficient SEO campaigns in place or to help boost initial SEO activity when a website is launched.

Social Media Marketing

Social media marketing can be extremely efficient in growing an online customer base and awareness. As a popular inbound marketing strategy, it helps build rapport; with Facebook still the most utilised social network with 2.2 billion monthly users, social media channels will still be a go to place for many to get company insight and an idea of other consumer experiences of products. From bespoke content to sending targeted messages, this type of activity on social media channels will all help to increase brand and product awareness while remaining cost effective.

Email Marketing

Utilise an email marketing campaign to send tailored messages to your core audience. Utilise content already produced in your blog and re-purpose for short and snappy bursts of product information. clients whilst performing full reports on the success of leads, allowing you to store data for the future on how best to target particular customers. We use techniques such as De duplications and bounce reports to provide a wide market reach in a cost-effective manner in order for you to grow a strong digital customer base.

For more information on any of these services and more, make sure to visit our website or simply saymoo@smart-cow.com

Digital market is growing; let us help you to grow with it!