With 3.48 billion people now using social media*, if you’re not yet using it for your business, there’s a potential market out there to build into your inbound marketing strategy.
Social media management
Whether you’re new to social media marketing or have let your business account lapse, now is a good time to review your social accounts and the channels appropriate to your business. With Q4 fast approaching, it’s a great time to get your business strategy and goals set for 2020 and work out how social media may fit into your business plan.
To help you, here’s a few points to consider about building your social media presence for your business, to help you decide if it’s the way forward for your marketing strategy.
- Brand awareness: More than 40% of digital consumers use social networks to research new brands or products**. Coupled with a website and completion of your Google My Business page, having a social media platform is another way to be seen by other local businesses and customers, and by a wider audience.
- Be a thought leader: Provide tips, advice and interesting comments that your target audience will be interested to hear about and would want to share themselves, linking this with your product and services.
- Content is king: When you post a blog to your website, if you have social channels you have the opportunity to share this news to your social audience with a link back to your website. This extends reach further and helps with SERPs (Search Engine Results Page) and improving your SEO (Search Engine Optimisation). But remember – think quality over quantity.
- Get targeted: While you tailor your content for your audience to encourage organic leads, you may also want to invest in some paid for social ads. Here you can really drill down to a niche audience.
We help small businesses connect with potential clients and creating long term relationships using lead generation from social meda.
If you are looking to get started, then consider working with a social media consultant for either a one-off campaign or on a monthly retainer. A Croydon based digital marketing agency, you can get in touch with us today and we can talk you through our social media and digital marketing packages.
We also work closely within the Accountancy Market. Find out how we help accountancy firms grow their client base through social media for accountants.
Sources: *blog.hootsuite.com ; **globalwebindex