Social Media

Social media letters

Instagram: How to boost a post

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Instagram has a whopping 25 million business profiles meaning you need to do all you can to make yours stand out and reach your target audience. Instagram isn’t centred around creating online photo albums or merely for personal use anymore, it is a key tool you need to use in your digital marketing strategy.

Here is how you can boost your Instagram post:

  • Simply click on the ‘Promote’ button at the bottom of your post
  • Instagram will then allow you to tailor how you want to boost your post. Whether that be through attracting more profile visits, increasing website traffic, or through promotional views.
  • The most important part is choosing your audience. Are you a local business wanting to advertise to local consumers or clients, if this is the case click ‘Local’. Perhaps you want to attract like-minded followers, click ‘Automatic’ to engage will people with similar profiles of those you follow. Or choose ‘Manual’ where you have the complete reigns to target specific places, people, or interests.
  • Finally set your budget and duration. Instagram will give an estimation on the expected reach is of your boosted post.

Apart from boosting your post, Instagram has so many other ways to help your post reach its target audience. Such as; the use of relevant hashtags, ensuring that the images you choose to share best reflect your brand, the use of Instagram stories which are useful if you feel you are over posting but still want to share news on your business. Check out this blog of ours on how to best use Instagram.

Social media agency Croydon

Still unsure? Get in touch with us at Smart Cow Digital Marketing, your Croydon based digital marketers, we can guide you through the best and most appropriate way to market your company. Click here to get in touch.

Social media letters

Twitter: How to boost a post

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Twitter allows you to connect and engage directly with potential consumers and clients with ease, but with 500 million tweets being sent out per day, consider a paid campaign to boost your posts to ensure they are received by your target audience.

Here is a Twitter trick on how to boost your content:

  • Pick the Tweet you want to boost and click on the activity icon, this can be done from either your timeline or on your Tweet activity dashboard
  • From there click on ‘Promote this Tweet’
  • Select your target location; this can range from the local community to nationwide.
  • Finally select your budget, this is the amount of money you are willing to spend on boosting your post, Twitter will give you an idea of the results you will likely see based on your budget.

And there you have it; it is incredibly easy to promote any Tweet which you feel deserves a tad more attention. However, if you want to take your digital marketing strategy to the next level research into when the best times are to post on Twitter to reach your target audience. Generally, the best time to post is at 9am on a Wednesday and Friday. Although times can vary depending on what you are looking to advertise; tech companies would find it best to post at 9am on Tuesdays, whereas if you are promoting a healthcare business Wednesdays at 9am and 11am are better.

Social Media Marketing Agency

Being a digital marketing agency in Croydon, Smart Cow knows all the inside tips and tricks when it comes to promoting and creating content on social media, be sure to get in touch today with our team for the best professional digital marketing advice. Get in touch today.

How to use different social media platforms

The different social media platforms and how to use them

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Social media is one of the many tools of digital marketing. It is a quick way to get your message out, cost-effective and an efficient way to promote your business to potential clients and consumers. You’re able to reach out to prospects at the click of a button. Social media also helps you to engage with your audience through an open line of communication. But with so many social media channels out there it is important to utilise the right social media platforms relevant to your business to get the most out of it.

Take a look through some of the most popular social media platforms and see if there’s something for your business:

Instagram

Via Instagram you can discover new trends, people, and businesses through sharing images to followers. You can use hashtags to spread the reach of your messages to people who are interested in the type of content you produce. Ensure you post regularly with hashtags and note what posts get the most likes or comments to guide you in future posts. Think visually and create a themed Instagram feed to really help showcase what your business is about. Instagram is very popular with engagement on Instagram 15 times higher than it is on Facebook!

Facebook

Facebook, some might say, is slowly coming to the end of its popularity, but this doesn’t mean you can completely overlook it, especially if you are trying to appeal to a slightly older audience. You can easily add links to blogs or upcoming projects or create events. You can also use Facebook messenger to interact with your audience and fill them in on any news they may find interesting. You are able to create live videos to further engage your audience. It’s more consumer focused so getting that tone right for your audience is key.

LinkedIn

Now there’s no excuse not to network. Linkedin is a business2business channel with networking at its core allowing you to connect with other professionals, clients, colleagues, prospects and employers. You can promote yourself by showcasing your achievements and what your business is about. Produce engaging content to encourage likes, shares and connections. LinkedIn helps boost your business brand and profile.

Snapchat

Snapchat allows you to post live photos or videos instantly to your audience. These stay online for 24hrs, so it is important to upload every day. You post via ‘Stories’ which can be viewed by anyone subscribed to your Snapchat. Snapchat is great if your target audience is slightly younger as 71% of Generation Z (born between 1995-2015) use Snapchat daily. To ensure a successful Snapchat following, promote your Snapchat account on other social media channels.

YouTube

YouTube can be used to discover new things going on in the local area, nationwide, or even globally, so it is perfect for whatever audience you have. To get views you need to have an enticing title and thumbnail. You also need a continuous flow of content, perhaps once or twice a week. You are also able to use tags, keywords and categories to help your video appear higher up in YouTube searches.

Twitter

With a Twitter account your bio is a quick opportunity to showcase what your brand is about in 160 characters. Track when is the perfect time to tweet. Twitter peak hours tend to be around 1-3pm on weekdays, the worst times to post are after 8pm and after 3pm on Fridays. Content needs to be regular and more often than other channels. Like other channels, spread your reach with relevant hashtags – but not too many on this channel.

Keep it relevant

The most important factors to consider when it comes to using social media marketing is to post frequently, connect all your social media channels together through links, and engage with your audience. Utilise all the channels at your disposable, as long as they are relevant to your business, and set aside time in your day to work on your social media platforms.

Social media marketing agency

If you need help and advice on using social media and a successful marketing tool, then get in touch with Smart Cow Marketing. Digital marketers based in Croydon, we can help create a professional marketing plan tailored to your business. Call us on 020 3137 1826

Raising brand awareness on social media

Raising brand awareness on Instagram

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Instagram is a social media platform where you can share photos and videos about your business to your audience. Photos and videos are quick to convey messages, and easily understood by everyone; as the famous saying goes: ‘A picture is worth a thousand words.’ Instagram allows you to like posts, so getting your audience to follow, engage and like your posts will increase brand awareness, giving your business the boost, it needs.

We’ve complied five top tips on how to increase your like ratings:

1. High quality photos/videos! The main purpose of Instagram is sharing photos and videos, so of course take time in choosing and editing what to post. Instagram has an edit option before you post. Make sure they are looking good and relevant to your business. Typing ‘photo editor’ into your Appstore will give you hundreds of editor app options.

2. Attention grabbing captions! Once the post entices people in, the next thing to look at is the caption. Make sure that it is clear and interesting to read, perhaps giving context to the photo/video, or directing your audience to the ‘bio’ for a link to your webpage.

3. Use the hashtag! Hashtags mean your posts can reach out to a wider audience. When using a hashtag ensure that they are to the point, relevant to your post and you’re not overusing them.

4. Have a theme! When someone clicks on your profile they will see a grid of all your posts. Making sure your grid looks organised and has a nice aesthetic is appealing to people, and says a lot about your business in the way of co-ordination.

5. Post consistently – without being overwhelming. There is nothing worse then a feed being bombarded with posts from the same company. It is all about striking a balance and posting enough so people recognise and can engage with the post, but not too much that they unfollow you.

Hootsuite*, where we gained our inspiration for this blog, has many other tips on how to increase your Instagram likes and ways to get your business noticed.

Social media agency Croydon

If you need help with your social media marketing, get in touch with Smart Cow today! A reliable digital marketing agency in Croydon, helping you would be a pleasure.

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