Email Marketing

Digital Marketing written in pen

What is digital marketing?

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Digital Marketing is all about marketing communication that we consume via digital devices, that is, laptop, PC or smart phone and of course through the internet.

This means that beyond the adverts you may see in print or in leaflets, brands can reach their target audience using a wide range of tactics through digital marketing services including website Search Engine Optimisation (SEO) e.g. using Google Ads, search engines, social media, email marketing, video, advertising campaigns etc. With the analytics and insights available as a result of using digital marketing, you can really keep track on what resonates with your audience by monitoring what works and what doesn’t.  

Digital marketing encompasses

  1. Website design & Development
  2. Search Engine Optimisation (SEO)
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Remarketing / Banner advertising
  6. Email Marketing
  7. Inbound Marketing
  8. Content Marketing
  9. Marketing Automation  

The evolution of marketing automation

With digital marketing continuously evolving, changing beyond recognition in just the last 10 years alone, the possibilities for communicating with a potential audience are endless. With access to a raft of channels in our daily lives and different ways to seek out the brands we want to know about, digital marketing also includes marketing automation.

Perhaps deemed the new kid on the block, marketing automation is not to be overlooked. It not only frees up time by automating repetitive tasks, it also allows tailored automated responses, tracking of prospects activity on a website as well as chat bot automation…you get the picture. In short it offers more marketing opportunities. Align this with a Customer Relationship Management (CRM) system and the data and analytics at your fingertips to help you grow your business are sometimes beyond comprehension.

Using digital marketing to its full potential for your business

It’s highly likely that at some point in your daily routine you’re using some sort of digital marketing activity in your business. Whether that be through social media, an email to customers or writing a blog for your website. However, by pulling these tactics together you can start to formulate your digital marketing strategy to target the right audience for your business which will enable growth.

Smart Cow is a digital marketing agency in Croydon, we work across a range of industries including the accounting sector. We look at the products and services on an accounting firm and see best how to put them high up on the landing page for the accounting market.

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Further reading to help you develop your digital marketing strategy

Digital marketing mix n match

Digital marketing mix ‘n’ match

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The rapid growth of digital marketing and the evolution of technology to suit a business’s every want and need makes it crucial for firms to stay one step ahead of their competition as changes occur much faster than ever, with much greater collateral than 10 years ago. Therefore, to take full advantage, it’s important to understand the nuances of digital marketing, and to realise that one size doesn’t simply ‘fit all’ anymore, as seen with Kodak film failing to adapt to digital cameras and losing their market dominance. A mix and match of disciplines is key to delivering results, and it’s all about giving customers a good brand experience.

Search Engine Optimisation (SEO)

This is a combination of strategies to make it easier for a website to be found online. There is a mixture of on and offsite changes which can be made to optimise your visibility and ranking against competitors. When we start working with clients, we initially look at core aspects such as how your website is built, target audiences and keywords you use, then fit this in with tailored campaigns and consultations to create more brand awareness and business for your company.

Pay Per Click (PPC)

Online markets are becoming incredibly competitive, even saturated at some points, and so it can be difficult as to how best to get your business noticed above this herd of competitors. Pay Per Click allows you to place an advert where your target market may be looking, be it on Facebook, LinkedIn or Google Adwords, with a call to action or purely promoting brand awareness. This provides instant results and therefore is great for a new and growing business. Many firms have found this is a great substitute for those without efficient SEO campaigns in place or to help boost initial SEO activity when a website is launched.

Social Media Marketing

Social media marketing can be extremely efficient in growing an online customer base and awareness. As a popular inbound marketing strategy, it helps build rapport; with Facebook still the most utilised social network with 2.2 billion monthly users, social media channels will still be a go to place for many to get company insight and an idea of other consumer experiences of products. From bespoke content to sending targeted messages, this type of activity on social media channels will all help to increase brand and product awareness while remaining cost effective.

Email Marketing

Utilise an email marketing campaign to send tailored messages to your core audience. Utilise content already produced in your blog and re-purpose for short and snappy bursts of product information.   clients whilst performing full reports on the success of leads, allowing you to store data for the future on how best to target particular customers. We use techniques such as De duplications and bounce reports to provide a wide market reach in a cost-effective manner in order for you to grow a strong digital customer base.

For more information on any of these services and more, make sure to visit our website or simply saymoo@smart-cow.com

Digital market is growing; let us help you to grow with it!

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