Digital Marketing is all about marketing communication that we consume via digital devices, that is, laptop, PC or smart phone and of course through the internet.
This means that beyond the adverts you may see in print or in leaflets, brands can reach their target audience using a wide range of tactics through digital marketing services including website Search Engine Optimisation (SEO) e.g. using Google Ads, search engines, social media, email marketing, video, advertising campaigns etc. With the analytics and insights available as a result of using digital marketing, you can really keep track on what resonates with your audience by monitoring what works and what doesn’t.
Digital marketing encompasses
- Website design & Development
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Pay Per Click (PPC)
- Remarketing / Banner advertising
- Email Marketing
- Inbound Marketing
- Content Marketing
- Marketing Automation
The evolution of marketing automation
With digital marketing continuously evolving, changing beyond recognition in just the last 10 years alone, the possibilities for communicating with a potential audience are endless. With access to a raft of channels in our daily lives and different ways to seek out the brands we want to know about, digital marketing also includes marketing automation.
Perhaps deemed the new kid on the block, marketing automation is not to be overlooked. It not only frees up time by automating repetitive tasks, it also allows tailored automated responses, tracking of prospects activity on a website as well as chat bot automation…you get the picture. In short it offers more marketing opportunities. Align this with a Customer Relationship Management (CRM) system and the data and analytics at your fingertips to help you grow your business are sometimes beyond comprehension.
Using digital marketing to its full potential for your business
It’s highly likely that at some point in your daily routine you’re using some sort of digital marketing activity in your business. Whether that be through social media, an email to customers or writing a blog for your website. However, by pulling these tactics together you can start to formulate your digital marketing strategy to target the right audience for your business which will enable growth.
Smart Cow is a digital marketing agency in Croydon, we work across a range of industries including the accounting sector. We look at the products and services on an accounting firm and see best how to put them high up on the landing page for the accounting market.
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