With 70% of YouTube viewers watching videos for “help with a problem” whether for their hobby, studies, or job, there’s not getting away from the fact that visual content is key for a digital marketing campaign.
And, with 62% of B2B marketers rating video as an effective content marketing tactic, here’s some top tips for using visual content on your website and part of your digital marketing strategy.
Website imagery
Imagery is engaging for a website visitor, it breaks up a page, helps maintain interest and importantly keeps people on a website for longer. So make sure you’ve incorporating imagery into your website design. For a good website design having a consistent look and feel for images or video you produce provides the perfect solution for a digital marketing campaign. You can repurpose imagery across channels from website through to social media channels and eshot campaigns. It helps to build your brand identity and therefore awareness and importantly trust.
Social media
IMaintain consistency with your website for all of your online marketing activity. For successful social media marketing create a header image to be used across all social media platforms, this is certainly relevant for Facebook, Twitter and Linkedin. However, resize them for the respective channel. Here’s a summary of image sizes for the popular social channels:
- Facebook
- Profile picture – 180 x 180 pixels
- Cover photo image – 820 x 312 pixels
- Social post image – 1,200 x 630 pixels
- Twitter
- Profile picture – 400 x 400 pixels
- Header image – 1,500 x 500 pixels
- Social post image – 440 x 220 pixels
- LinkedIn
- Company logo – 300 x 300 pixels
- Cover image – 1536 x 768 pixels
- Shared image – 1104 x 736 pixels
- Instagram
- Profile picture – 110×110 pixels
- Photos – 1,080 x 1,080 pixels
Best to use either jpeg or PNG file format.
Video
Smart phones today are amazing. The technology allows you to create short and snappy videos that are ideal for sharing on social.
We find that doing face to camera at events is a nice informal way to chat to your audience. You don’t have to be clever about it with special effects, it’s what you’re saying that’s important. If you attend a regular networking event and feel your audience would benefit from joining themselves, then tell them why they should attend. Give stats on the number of people who attend, how many businesses are signed up to the group and give an overview of what to expect from the event. All this done in a short face to camera video that can be easily uploaded to social media.
Use images as your content marketing
If you have blogs, case studies create unique images or use email marketing. You could utilise quotes from a case study to help create stand out on social media but also to entice people to click the link and read the full story. Ultimately the goal is to attract people to your website and images help create standout.
Be aware of copyright
A word of warning though, do not use images from Google for any campaign. Images come with copyright and you will not have permission to use them if you take them from anywhere online. Either take pictures or video yourself, phone cameras are so good these days. Or, use a reputable stock library to source these from such as Adobe, Shutterstock or Envato.
Digital marketing strategy for Croydon businesess
If you need a hand with images and how these can work within your overall marketing strategy then get in touch. We can help you create a holistic digital marketing campaign including eye-catching images and video. This along with other digital marketing services we offer will improve your search engine optimisation and more traffic heading towards your website.
If you’re looking for a market leading digital marketing agency in London, we’re specialists in online marketing providing services for digital marketing in Croydon businesses and beyond.
When you embark on creating your website it’s a great time to review your current collateral and what should be on the website and what shouldn’t. It can also highlight gaps that you need to fill. If you look at your competitors – how are they talking about their services? What’s missing from your website?