It’s likely that your organic reach is not as far reaching as it once was. Due to changes in the way that the likes of Facebook operate, content on a person’s social feed will be tailored much more to them, with less public content. But don’t fret, we’ve got a few tips here to help you maintain organic reach.
Content
We will always talk about how content is king, tailored content for your audience and making sure that you tailor content for a specific platform is no different. This includes fitting in with the parameters of the social channel. For example, avoid sharing Instagram pictures on twitter as it comes up as just a link on feeds. A tweet with just a link is unlikely to gain any activity as it doesn’t stand out to the average thumb-scroller, whereas making sure to post the actual picture would be a lot more eye catching! You need to make sure all your platforms suit the image you want to portray.
Other people’s content
Sometimes it’s worth showing and sharing other people’s content, after all social networks are all about socialising with many different people, and you may end up with other people sharing your posts too! This shows you want to appeal to your audience and have their best interests at heart rather than bombarding them purely with your own content.
The aim of providing quality content, even if it’s not your own, helps build trust with followers positioning you as a thought leader and knowledgeable about industry stories and ultimately improving your reputation. We think is highly important in social media reach.
Budget for growth
Although paying for ads isn’t necessarily an ‘organic’ form of social media growth, it can still be a great way of getting content out to your target audience that they empathise with, and so will help to increase your followers. Let’s face it, once you have new followers, they’ll be engaging with future posts that you don’t pay for.
This method is so effective that a recent study by Nielsen Brand Effect* found that people remembered an Instagram advert three times more than a regular advert, making it worth your time to invest in to help brand awareness.
Video
As we’ve said before in our blog, videos are becoming more important, with Facebook updating its algorithms to prioritise video over pictures or status, it means videos are the most likely form of content to be seen by target audiences. The live video feature helps mix content up and keep followers interested. If you want to learn more about video content and how to make your videos effective online read our tips for using video for social media for business.
Social media marketing agency
You can find plenty more tips about organic social media growth from Hootsuite. And if you want to chat more about how your digital marketing strategies incorporating social media management, get in touch with us at Smart Cow.
Sources: *Blog.hootsuite
