Video

Unlock the potential of video marketing for your SME with Croydon’s leading web design and digital marketing insights. Explore strategies and tips tailored for business owners in South London and Surrey.

Robot creating video content for digital marketing

6 digital marketing video tips

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With studies showing that people have the ability to recall 65% of the visual content they see almost three days later (HubSpot, 2017), we highly recommend business owners everywhere take the time to get to grips with the visual side of content marketing.

Consumers watching a branded video are 28% more likely to buy (Hootsuite), so video content will really enhance your inbound marketing strategy.

6 tips for great video

Here’s a few tips to help you create great video and ways of sharing video that helps increase views and helps Search Engine Optimisation (SEO).

  1. A simple way to record a video is through a social media app and share from that for your social media marketing. You can also live-stream via Twitter and other channels such as Facebook and Instagram, which have a story function for live feeds. With 100 million hours of video content watched on Facebook daily (Facebook, 2016), using video makes sense.
  2. To make sure you utilise video across social media channels or on your website, use the video function on your phone for simple and effective images. You’ll find recording on your phone easy for short soundbites to offer your target audience tips and advice. This can even include email marketing campaigns.
  3. Remember that content is king. It’s not about posting any video, it’s important that your video content is also targeted to your audience, with a relevant script, tagline and a clear call to action for more lead generation.
  4. If you have a blog on your website with a relevant video, post it at the top of the page as it helps to keep the visitor on your website for longer. This reduces bounce rate and helps SEO.
  5. Host your video content on YouTube. With over 1.8 billion users on YouTube every month, the business opportunities for using this channel shouldn’t be overlooked.
  6. Be authentic so that your brand resonates with your target audience.

Get in touch

Talk to us about your digital marketing needs. Our marketing team will help grow your business through online marketing, web design, social media management and more.

We will advise of the best combination of channels and tactics to utilise to make you stand out from the crowd. A digital marketing agency in Croydon, Smart Cow will be glad to answer any questions on the inbound marketing strategy best for you.

Resources

Video content strategy that will help with your inbound marketing

Video strategy to make your business grow

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With 85% of customers more likely to make a purchase after watching a product video*, it makes sense to consider video as part of your digital marketing strategy. Including video content within your communications plan can really enhance your sales strategy.

We’re constantly driving home that content is key. However, what this statistic indicates is that it’s not just about the written word for SEO (Search Engine Optimisation) purposes, it’s also about the visual content.

As we’ve mentioned in previous blogs, your content needs to be targeted to your audience and this goes for video content too. This means, relevant script, tagline and call to action.

A simple way to record a video is through the Twitter app and from there it’s possible for you to share it. But make sure it’s well lit, you make just one point and you keep content succinct. Also think about a specific hashtag for your campaign as you can own this, ask your audience to share with it and help extend reach as well as have a gallery of related images.

You can also live-stream via Twitter and other channels such as Facebook and Instagram, which have a story function for live feeds. If you are using video on your social media channels then here’s a few stats to bear in mind:

  • 100 million hours of video a day are watched on Facebook**.
  • 85% of videos on Facebook are watched without sound, therefore captioning your video is essential**.  
  • 60% will stop watching a video by 2 minutes** – so make sure you get your message across well within this time.

Youtube

A great way to host your video content which can be linked to from blogs and social is via YouTube. With over 5 billion videos watched on YouTube every single day**, the business opportunities for using this channel should not be overlooked.

Equipment

You’ll find recording on your phone easy for short soundbites offering your target audience tips and advice. For a more detailed video that you’d perhaps like to share on YouTube, think about a tripod and camera for this. There’s an abundance of editing tools out thee including free channels such as Adobe Spark to help you create simple image and text led video.

But what you should be mindful of is the story. Don’t just post videos because you’ve been told they will gain more likes or shares you still need to have good and relevant content.

Book a Practice Growth Session

If you feel you need some support in getting the content of your digital marketing strategy up to speed, then get in touch with us today. As an inbound marketing agency in London, helping you draw up a content marketing plan to keep you on track and get creative with video and blog content to attract your target audience is one of many services we offer.

We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.

Inbound marketing in 2019

Digital marketing trends 2019

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With the new year fast approaching, here’s a round up of some of the top trends for digital marketing in 2019.

Video

As was the case in 2018, the year ahead will still see video content used prolifically for digital marketing. With the growth of Facebook and Instagram live and story functions, videos are the norm and a go to for all.

Marketing Automation

From business development tools through to automated tailored responses to specific emails, when used correctly, marketing automation can free up time, reduce certain admin tasks and highlight potential business opportunities. For an accounting practice it can monitor both outbound and inbound activity. By monitoring activity and aligning systems an overall view is presented thus enabling you to enhance engagement with clients and potential prospects. Ultimately marketing automation is here to stay, the tools available will grow so perhaps it’s time to explore the opportunities out there for your business.

Social Media

If you’re not on any social platform, then 2019 marks the year for your business to embark on the social media marketing journey. Why? Put simply, the channels will continue to grow. Statistics indicate that there’s over 3 billion social media users globally*, so we’ll say it again – join the conversation!

But, what will be the difference to entice you this year? Well, gone are the days of bulk following to get anyone to follow you back, it’s all about quality, not quantity. It’s also about the right content for your audience and each platform will have a different demographic. Audiences pick and choose which they prefer. So, start to target and tailor your content to get it right.
LinkedIn is also one to watch. If you’re working in B2B then you should really have a profile. Social media research has indicated that the biggest user increase in 2018 was LinkedIn, with 145% user growth.

Immersive

Getting potential customers to get really immersed in a brand will see augmented and virtual reality being in the digital marketing trends mix for 2019. We’ve certainly seen property developers using the VR headset to their full advantage with a trendy, yet practical, way to virtually visit properties at fit out stage to help push interest and potential sales through at earlier stages. VR can give additional product detail to customers.

Content is still king

We said it in our 2018 trends and we’ll say it again – keep your content fresh, relevant and engaging to not only aid Search Engine Optimisation (SEO) but importantly to attract and retain customers. Most blog content is suitable at up to 500 words, but long-from content will also become key. Why? When Search engines scour the internet, they value longer posts higher and see it is a trustworthy source. Don’t think you can write anything though. It still needs to be relevant, quality content. Think about developing a lengthier white paper or e-book for prospects to download. While this takes longer to create and will be more costly, you will then have a huge bank of information that you can then break down into smaller bitesize blogs thus repurposing content for your website.

Authenticity

And last, but no means least, be authentic so that your brand resonates with your true audience.

A London based inbound marketing agency, we’re happy to lend you a hand with your digital marketing strategy for 2019, get in touch.

inbound marketing video

YouTube tips for your business

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We’re constantly driving home that content is key. Although, it’s not just about the written word and keeping your blog page up to date, it’s also about the visual content and ensuring you start to feed in video on your social channels and website. But it’s not about posting any old video, it’s so important that your video content is also targeted to your audience, with a relevant script, tagline and call to action.

A great way to host your video content which can be linked to from blogs and social is via YouTube. With over 1.8 billion users on YouTube every month, the business opportunities for using this channel should not be overlooked.

Hootsuite has a great 10-step marketing strategy if you’re new to YouTube. It covers tips on creating the channel through to the importance of researching your competition. As well as how to optimise your videos for SEO and tips on working with an influencer. You can take a look at the top tips here.

Talk to us ,your London based inbound marketing agency, about your digital marketing needs and we’ll advise of the best combination of social channels and tactics to utilise to make you stand out from the crowd.

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