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Why do people use TikTok?

08/19/202210/22/2021 by scmarketing

TikTok has released a new Global Authenticity Study providing insight into the app and what makes it unique from other social platforms.

The TikTok research with Nielsen is as a result of a survey with over 8,000 TikTok users. This makes it a truly comprehensive report and delve into the popular social network to “understand people’s perceptions of content and brand authenticity on TikTok compared to other top social and video platforms”.

TikTok prides itself in enabling individual users to be “their authentic selves” and this goes for brands too. In fact, this was confirmed in the survey findings with 64% of respondents saying they can be their true selves on the platform.

TikTok goes onto explain: “Nielsen’s study shows users around the globe find TikTok content to be authentic, genuine, unfiltered and trendsetting. At the same time, when looking specifically at advertising content, users still associated terms such as authentic and genuine, while adding honest, real, unique and fun.”

In terms of TikTok for business, what does this mean?

The report revealed significant findings globally, with an average of 79% of users finding TikTok content to be unique or different; and 68% of TikTok users found advertising content specifically to be unique or different from any competitive platform.

In addition, an average of 60% of channel users said they follow brands. And, an average of 70% say TikTok is a platform they would recommend to others.

This means that a large number of platform users could be receptive to your brand content about product or services.

So, should you use TikTok for your business?

There’s no doubt that these are incredible statistics and consumer brands should certainly review the findings as part of research when considering social channels for business.

However, if you are using social media as part of your overall digital marketing strategy, remember it’s not about jumping on the bandwagon and following the herd. It’s about considering social platforms in relation to your business and your target audience.

You will find that some social channels are more relevant than others so it’s always good to do a bit of investigating first.

Statistics like these offer great insight and can form part of your research into what social media channel is best for you.

Understand the demographics of a social platform and check out your competitors and see what they are talking about and which social channels are popular amongst them. It’s likely that if the majority in your sector are on specific channels more than others for example LinkedIn, Facebook or Instagram then there may well be a reason for that.

Talk to us about your digital marketing needs and how social media marketing can fit within your overall strategy.

Digital Marketing-stylish-christmas-ornaments-and-decorations

Christmas digital marketing

08/19/202210/08/2021 by scmarketing

Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack of anything last year!). So, here’s a few tips for your digital marketing to help extend reach.

Keeping your customers informed

With more people opting for the ease of online ordering, an upsurge could impact deliveries so, regular communication with your customers and prospects is essential.
At a very basic level, make sure that your communication encourages people to shop or book early to beat the rush and avoid any disappointment.

Seasonal content marketing

Communicate across all the platforms available to you from social media through to email marketing, if you have a database.

Also ensure that your website is up to date with any offers and promotions. Give people the ability to make bookings online as well as ensuring opening times and seasonal menus are updated. People will be looking for deals and comparing the marketing offers and discounts that are available. So, if your details aren’t up to date then you could potentially miss a sale or booking.

Remember to also update your Google My Business page with any offers or change to opening times.

Tailor images so that it entices people to read your seasonal offers and share on social media.

Create fun videos to really showcase any products and deals that you have to encourage click throughs to your website so that you can get good, qualified leads.

Support local

Make the most of 2021 festive period to make up for the very different Christmas of 2020. Help your local hospitality venues by booking meals close to home to help your high street thrive this Christmas.

Email marketing agency Croydon

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! Digital marketing tactics we offer include web design and development, SEO services, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Ways to be more interactive on social media

08/19/202207/16/2021 by scmarketing

Seventy per cent of marketers say interactive content is more effective than static content in engaging visitors or prospective clients. This blog is about how to take your social media content to the next level and the ways to create engaging content for quality lead generation.

Question boxes

Instagram allows you to pose question boxes on the story function. The default text is ‘Ask me a Question’, which allows your audience to engage with you. But you can edit this question to what is relevant for your business. For example, an accountant may pose a question: “Ask me about business growth.” Your followers can respond with their queries, and you can answer them in subsequent stories which builds on engagement.

Livestreams

Livestreams are a great place to interact in real time with your followers. It gives you the opportunity to start building a genuine connection with your audience. Livestreams can be used to make an announcement, talk about related news, or promote your businesses services and products.

Preparation is key when livestreaming as there are no chances for retakes. Brainstorm a theme and structure but avoid being too scripted. Also think about the potential questions which may be asked and the answers you can give. Promote your livestream in the days leading up to your chosen time. Post about it on different social media platforms or email marketing to encourage more viewers.

Competitions and discounts

Discounts and competitions are great way to engage your audience. As part of a competition, you can make a requirement a person has to share the post to their stories, tag a friend in comments and follow your account. This creates an engaging promotion helping to highlight your business to a wider audience but asking to tag a friend.

Polls

Many social media platforms offer the chance to make your own polls. As well as being interactive, polls are useful tools in finding out more about who is following you and interested in your business.

Providing an option to add comments can encourage further engagement. You can then use your poll results to interact further with your audience and tag in people who added any comments. The feedback you have from the poll can be used to create future content your target audience may find interesting.

Share interesting content

Share content which is relevant to your target audience. Avoid salesy content. You want to keep it to hints and tips that will help your prospects in their daily lives as well as interesting articles about news or facts in your industry. This may lead to interesting discussions in the comments section.

Social media agency in Croydon

Smart Cow Marketing is a social media agency based in South London. We provide effective marketing campaigns for ambitious small businesses. If you need a hand in navigating the world of social media and how this fits in with a holistic digital marketing strategy do not hesitate to get in touch today! Drop us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.

Quick tips on using social media effectively

08/19/202207/05/2021 by scmarketing

Social media can be a cost-effective way to reach your target audience. Once you have worked out the right social channels for reaching your audience or you’re in need of a refresher on why you’re using social media for business, here’s a few quick basic tips to connecting and engaging with your audience.

Build genuine connections

To build a loyal following you need to be genuine. Take the time to get to know your online audience and make sure to communicate information which is valuable to them. Remember to have genuine interactions with those following you and those that you want to reach.

Social media is about dialogue

Refrain from using your platform as a megaphone to shout about everything your business has to offer. While it can be a place for promotions, the most effective way to use social media is to be social. This means sharing interesting tips and advice that will help solve your target audience’s challenges. As well as sharing links to articles of interest or introducing interactive polls. Focus on engagement!

Add links

Aim to direct traffic to your website from your social media platforms to specific landing pages to help generate leads. This can be done by adding links into your social updates or adding inks in your Instagram profile bio or swipe up links on your stories. It’s a great way to promote new blogs, discounts, or other helpful resources.

Digital marketing Croydon

Check out our free Lead Generation guide for 30 tips on how to bring lead generation to the forefront of your marketing campaign. Download The 30 Greatest Lead Generation Tips here!

Get in touch with Smart Cow Digital Marketing today for an in depth talk about how your business can flourish using social media as part of your wider digital marketing strategy.