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365 Ideas for Social Media for Businesses: Never Run Out of Ideas

01/10/2024 by scmarketing

In this day and age, it has become imperative for businesses to maintain an active social media presence. Social media platforms have emerged as a fantastic medium to connect with customers, increase brand awareness, and drive sales. However, the thought of generating fresh content every day can be daunting and time-consuming. As a result, business owners often struggle to maintain consistency and engagement levels on their social media channels. That’s why we’ve created our ebook which provides 365 ideas for social media, one for each day of the year, to help you keep your audiences engaged effortlessly.

Celebrate National Days: Recognise and celebrate key dates to connect with your audience. It’s not just about the main holiday dates, think laterally and tap into national days such as Coffee Day, Star Wars Day, or National Ice Cream Day. You can create graphics, share a fun post, or run a seasonal promotion to engage your audience.

Share Industry Insights: Establish yourself as a thought leader by sharing relevant industry news and insights with your audience. Share articles, infographics, or host a Q&A session with an expert in the industry.

Showcase Your Company Culture: Your social media channels are an excellent platform to give your audience a glimpse of your company’s culture. Share team member spotlights, behind-the-scenes stories, and throwback pictures.

Share Customer Success Stories: Showcase your satisfied customers by sharing their success stories. Share video testimonials, case studies, or customer experiences to highlight how your product/service has transformed their lives.

Host a Live Video: Discuss a trending topic, give a product demo, or host a Q&A session with your audience. Live videos are a fantastic way to connect with your audience in real-time, build trust, and address their queries and concerns.

Share Infographics: Infographics are visual representations of complex information that make it easy for your audience to consume and share. Create infographics around your product or industry to share with your audience.

Share Quotes: Share inspiring and motivational quotes that align with your brand values to uplift your audience’s spirits.

Share Behind-The-Scenes Footage: Give your audience a glimpse of how your products are made, the process behind them, and the people involved. This builds trust and transparency with your audience.

Share Customer-Generated Content: Share images, videos, or testimonials created by your audience. This validates the quality of your products, increases brand loyalty, and generates free user-generated content.

Download your 365 Days of Social Media Ebook Today!

Maintaining an active social media presence is vital in today’s digital age. It’s essential to keep your audience engaged, and consistent content is the key to achieving this. We hope our ebook provides you with creative ideas for each day of the year to help you generate fresh, engaging social media content. Remember to maintain a professional and informative tone, emphasise quality, and always aim to build trust with your audience. With these tips, you’ll never run out of ideas and achieve social media success for your business.

Why use YouTube Shorts for marketing your business?

11/23/2023 by scmarketing

If you’re a business owner, you know that keeping up with marketing trends is vital for your success. With social media platforms constantly evolving, it can be tough to stay ahead of the game. Gaining popularity is YouTube Shorts. These are short-form videos that last for up to 60 seconds, making them perfect for businesses looking to grab their audience’s attention quickly. Here, we discuss why using YouTube Shorts can benefit your business and how these videos can help you to reach your marketing goals.

Easy to consume content: With the fast-paced world we live in, people’s attention spans have decreased significantly, making it challenging for businesses to create content that will keep their audience engaged. However, with YouTube Shorts’ short-form video format, you can provide bite-sized content that is easy to consume. This can help to increase your audience engagement because your viewers won’t get bored or feel overwhelmed with excessive information.

Cost-effective: Producing regular video content can be expensive, making it challenging for small businesses to keep up with the competition. However, YouTube Shorts can be relatively inexpensive to create since you don’t need fancy equipment or editing software. With a smartphone and a short script, you can create compelling content that can help to increase your online visibility without breaking the bank.

Increased sharing potential: YouTube Shorts have a unique sharing potential because they are created with mobile users in mind. This means that they’re perfect for sharing on other social media platforms such as Instagram, and Facebook. With over 2.5 billion monthly active users on YouTube, the potential reach of your content is vast. And, with the ability to be shared on other platforms, the sharing potential only increases.

High retention rate: One of the best things about YouTube Shorts is their high retention rate. With their quickly digestible format, users are more likely to watch them to completion, even if they’re just browsing through their feeds. This is good news for businesses because it means that your message is more likely to be heard and that your viewers are more likely to share it with their followers.

Great for showcasing your brand: YouTube Shorts are perfect for showcasing your brand’s personality and values. With the ability to create fun, light-hearted content, you can create a connection with your audience and show them what your brand is all about. By showcasing your brand in a unique and exciting way, you can increase your audience’s loyalty and grow your business.

Video marketing for your business

As social media platforms continue to evolve, it’s important for businesses to keep up with the latest trends to remain relevant and competitive. With YouTube Shorts, businesses can create cost-effective, quickly digestible content that is perfect for mobile users. By using this format, businesses can increase their audience engagement, increase their sharing potential, and showcase their brand’s personality, among other benefits. So why not give YouTube Shorts a try and see how they can help you reach your marketing goals?

If you need a hand with creating video content for your business, why not book a time to chat with us. We’ve recently launched a Video Testimonials service which provides a great way to boost your brand and create content for multiple social channels.

The social network with over 3 billion monthly active users

10/04/202309/21/2023 by scmarketing

Facebook has evolved significantly since it burst on the scene in 2004. As of July 2023, it has over 3 billion monthly active users worldwide and is the most-used social network. With these staggering numbers, Facebook is a great platform to incorporate into your business’s social media strategy. In this article, we will discuss some new statistics in relation to using video on the social platform and tips to help you make the most of this social channel.

Video marketing is integral to many brands, and Facebook is no exception. It is a powerful tool for brands to connect with their audience and increase engagement. According to recent statistics, almost 50% of time spent on Facebook is watching videos. It is the second most popular platform for video marketing, coming second only to YouTube. Therefore, incorporating video content in your Facebook strategy is a smart move.

Live videos

Live videos generate significantly higher engagement rates than pre-recorded videos. The exact number varies depending on the Facebook account, but the statistics are clear: live videos tend to garner more comments, shares, and reactions.

Introduce captions

It’s important to note that people tend to watch Facebook videos to completion with the sound off, so it’s essential to add captions to your videos. This is because many people watch social media videos on commutes or in places where they must keep the volume down.

Visual content

Social media users tend to engage more with visual content on Facebook than any other type of content. In other words, if you want to increase engagement, you should focus on creating visually appealing content such as images, infographics, and videos.

Keep in mind that your content’s quality is essential to keeping your audience engaged. Therefore, it’s important to invest in high-quality visuals to stand out from the rest.

Post directly on Facebook

Facebook’s algorithm prefers content posted natively rather than links to external websites. So, it’s preferable to upload your videos directly to Facebook instead of just sharing a YouTube link or other external links. This will help increase your posts’ visibility and rank higher in Facebook’s algorithm.

Having said that, if you are creating video content having a YouTube channel for your business is important. But take heed and post videos to both channels to help encourage engagement on Facebook.

Connect to your target audience

With over 3 billion active users, Facebook provides an excellent opportunity for your brand to connect with your audience. But take heed, that it’s important to understand your target audience to understand how important this channel is for your business and your sector.

Video and social media marketing for your business

Facebook is a popular platform for video marketing that offers great opportunities for brands. With the number of users, it is a great way to connect with a wide audience and gain potential followers and subsequent customers.

If you feel like utilising video is too overwhelming or you just need help getting started, contact us for your video and social media marketing needs. We can provide you with the advice and resources needed to create effective social campaigns that will help you reach more viewers across a variety of platforms. With our expertise, you can rely on us to make sure your brand has maximum impact in the digital environment.

Is a company rebrand a costly mistake?

10/04/202307/27/2023 by scmarketing

If your internet access has dropped for days on end or you’ve been in the middle of nowhere, you could be forgiven for not knowing that Twitter, one of the most recognisable brands in the world, has recently been rebranded as ‘X.’

The move has left many users scratching their heads, wondering how it happened and why. And as ‘Twitter’ was awash with opinion from everywhere, we were interested to read this article in Marketing Week, where Mark Ritson, columnist and brand consultant, offers reasons why this was a mistake.

Here, we explore some of those reasons and examine why rebranding can be a costly decision for any company.

Rebranding is always a mistake

According to Ritson, no matter what your brand name is, you should always keep it. The only reason to rebrand is if you have to for legal or ownership reasons. In Twitter’s case, this was not the situation. Rebranding can be complicated and requires a lot of time and resources. It can damage a brand that has taken years to build.

Brand equity

A brand’s ability to be recognised by its target market and its ability to come to mind in buyer situations is of significant importance. It is often the deciding factor behind a consumer’s purchasing decision. Rebranding means losing all that brand equity and starting from scratch, which is a time-consuming and costly process.

Branded assets

Distinctive assets are crucial for any brand. The bird, the name, and the blue colour have become synonymous with Twitter’s brand. Rebranding means losing these distinctive assets. In a world where app usage is just as visually competitive as any shop shelf, standing out and claiming a share of your online presence is crucial. Losing such distinctive assets may impact a company’s ability to compete with its competitors for a while.

Cause for confusion

Rebranding can be confusing for users. Twitter’s rebrand to ‘X’ is not as simple as a name change. A company then has to consider the entire look and feel of the brand impacting logo, font, colour scheme, website, marketing material…the list goes on. This can lead to confusion among users, who may no longer recognise the brand they once knew and loved.

The decision to change at a time when a new kid on the block has appeared couple prove a costly mistake. Threads, previously the challenger brand, could find it is transformed into a stable and established platform sooner than it realised.

Why rebranding could be a costly mistake for your company

Whilst rebranding can serve as a critical step in a company’s evolution and become an opportunity to reinvent itself, this process can come with a significant financial burden.

Changing a company’s name, logo, or message requires the creation of an entirely new identity – an arduous task that takes a lot of time and resources. Updating social media accounts, brand guidelines, and website content is just the beginning. The cost of redoing printed materials, collateral, marketing campaigns, and advertising reach is a long-term investment. While rebranding can be an essential move for a business’s survival and growth, it’s imperative to consider the financial implications thoroughly. Choosing to rebrand should come after careful analysis of the return on investment and the potential outcome.

“It’s a Mistake!”

Only time will tell whether Twitter’s rebrand to ‘X’ is a significant mistake and whether it could have long-lasting consequences for the company. As Mark Ritson points out, rebranding is only necessary in specific situations. It should be done only if there is a legal or ownership need to do so. And, as if we were in any doubt, Ritson concludes his article by simply saying – “It’s a mistake!”