YouTube tips for your business

10/17/201912/05/2018 by scmarketing

We’re constantly driving home that content is key. Although, it’s not just about the written word and keeping your blog page up to date, it’s also about the visual content and ensuring you start to feed in video on your social channels and website. But it’s not about posting any old video, it’s so important that your video content is also targeted to your audience, with a relevant script, tagline and call to action.

A great way to host your video content which can be linked to from blogs and social is via YouTube. With over 1.8 billion users on YouTube every month, the business opportunities for using this channel should not be overlooked.

Hootsuite has a great 10-step marketing strategy if you’re new to YouTube. It covers tips on creating the channel through to the importance of researching your competition. As well as how to optimise your videos for SEO and tips on working with an influencer. You can take a look at the top tips here.

Talk to us ,your London based inbound marketing agency, about your digital marketing needs and we’ll advise of the best combination of social channels and tactics to utilise to make you stand out from the crowd.

Digital marketing tips for the construction sector

02/01/202411/21/2018 by scmarketing

Digital marketing can help raise awareness about your construction business through timely and newsworthy content, social media and email marketing.

Search Engine Optimisation (SEO)

SEO is a collection of different ways to boost your website to be found easier on a search engine. It means creating fresh content full of key words relating to your sector, from ‘construction’, ‘contracting’, ‘contractor’ #constructionsite’ through to specialism such as ‘scaffolding’, ‘mechanical”, “electrical’ etc. It is also important for small businesses to create a catchment area, this is key to being recognised on a search engine in relation to the location, so be sure to add in areas such as Surrey and Croydon and share images and case studies of the work you have completed in the area. As an inbound marketing agency, SEO is something we’re proficient in so for more details get in touch.

Pay Per Click (PPC)

The online construction market is very competitive so what often comes with SEO is investment in a Pay Per Click campaign. This means you pay to have tailored campaigns which appear as ads on a search engine or social media platform of your choice when you have used specific keywords that your potential customers are using. What this does is allow a wider audience to visit your website which in time helps with SEO and improvement in search rankings. We can make these campaigns specific to your construction business in Surrey, Croydon and the surrounding areas.

Social Media Marketing

There are many social media channels out there all with millions of users, so it is important to start engaging on some of these platforms. Having a social media account allows you to engage with potential clients. For a construction firm we would suggest a focus on Twitter and LinkedIn.

Email Marketing

Email marketing can help keep your customer base informed of services. Email marketing is looked at as being out dated and inefficient, however it seems to be the leading source of revenue for companies, so be sure to consider its benefits for your business. At Smart Cow we use Constant Contact as a way of distributing email marketing.

Digital Marketing in Construction Industry

Name: Smart Cow Digital Marketing and Website Designer
Price range: $$$

For more insight and guidance into digital marketing in the construction industry get in contact with Smart Cow via our website and find out what we can do for you construction business

Digital marketing tips for accountants

02/15/202408/31/2018 by scmarketing

Here’s an overview of the various digital marketing tactics an accountancy firm needs to consider to help their business grow.

Search Engine Optimisation (SEO)

SEO is all about getting high up on the search engine results page. This means making relevant, up to date and unique content for your website. Ensure key words relating to your business are used. Key words might be ‘accountancy’, ‘accountant’, ‘accounting’, ‘finance’, ‘tax return’, “economics”. Another good tip when growing a local business is to add a location of the areas you cover for example Surrey or Croydon. The more content you produce using keywords the more your website is recognised by a search engine meaning your website will make its way up the results pages. A good tip is to stay on top of your website and create fresh content.

Pay Per Click (PPC)

A PPC campaign can significantly improve SEO results. It involves some investment but is sure to pay off. Essentially it is paying to get noticed. PPC allows you to do geographic marketing, as well as tailoring the PPC to match the style of your business. However, accountancy is a competitive sector therefore to increase your chances of the best value for your cost per click, you must also invest a bit of time in reviewing the content on your website and creating a relevant landing page if necessary. The reason being is that these ads are specific, if someone actually clicks on it they want to know straight away the answers, it’s no point spending money on an ad and sending the person through to irrelevant content. We can help you kick start your campaign so that you get the best ROI.

Social Media Marketing

Not everything is down to SEO or PPC, social media channels are also a key communication tool. To ignore the impact of social media will severely limit the number of people you are able to reach out to. Although it can’t hurt to be present across all social media platforms, the two we usually suggest for accountancy firms is Twitter and LinkedIn. LinkedIn has a professional focus while Twitter can spread reach with relevant hashtags.

Email Marketing

Email marketing is still an effective way of gaining and retaining customers. Not only is it a cost-effective but easy and efficient. We can create campaigns fit for accountancy firms and find the best way to get your message out there to the appropriate people. When sending out messages make sure you keep them short and to the point, images are also good at grabbing people’s attention.

Accountants Marketing

To find out more on how Smart Cow can get your accounting firm seen online, get in contact to go through the options for accountants’ marketing.

Local search for digital marketing croydon

What’s local search?

10/18/201907/17/2018 by scmarketing

Industry research has indicated that 78% of local-mobile searches result in offline purchases This means that almost 8 out of 10 customers will buy the product at a later time all because of SEO (search engine optimisation). In simpler terms, businesses who invest in local SEO, helping to propel their business to one of the top results in a search engine, have the potential to turn these clicks into sales. The digital market is growing and local SEO is showing clear signs of being the way forward for firms wanting to stand out from their competitors.

Why local SEO?

Local SEO is based on finding the best results to an online search in and around the area of the person who is searching. This allows local businesses offering the requested product or service to be accessed faster for the customer, whilst attracting more local customers to a firm. An example of this would be if someone searched ‘digital marketing croydon’ in Croydon, the search engine would offer top results near the location. It’s been found that 40% of all mobile enquiries were relevant to the local area, highlighting the importance of local search and that to not capitalise on this through implementing a local SEO campaign would be to lose a large and active customer base, seen with two in three people taking direct action as a result of a local search.

How can local SEO help?

SEO uses features such as local listings such as Google My Business in order to rank websites on search engines. Put simply, if you’re searching via Google it will try to find you the best results that you’re looking for. So, if you’re in need of a local plumber, it will look for plumbers on local directory listings, the most relevant being Google My Business, but also includes others such as Check-a-Trade, Yell or Thompson. Therefore, when a firm has very good reviews on these directories, the website listings on search results will be better. So, if you’re an SME wanting to get exposure and build brand awareness adding your details to local listing directories enables your customers to provide reviews to help lift your search ranking.

Local SEO optimises word choice to suit the location, for example if your business is near The Shard, having ‘The Shard’ in your description tag is often an easy way to gain customer interest rather than using up characters to explain the business function, lowering cost of Pay Per Click campaigns in this way (read more about PPC here). Other benefits of Local SEO can be found on our website.

If you need any help understanding SEO or wanting to improve your current digital marketing programme by implementing local SEO please get in touch.