Pay Per Click
Boost your website's search ranking with smart PPC strategies
Are you struggling to drive traffic to your website? Are you facing intense competition and want to stand out? Or maybe you want to promote a new product or service? Look no further than Pay Per Click (PPC) advertising, the hero that can take your business to new heights.
Get your target audience with effective PPC marketing
With our Pay Per Click (PPC) Advertising service, you can give your website the boost it needs to stand out amongst the competition. We can support with Google Ad campaigns through to social media PPC campaigns and provide ongoing PPC management
Target your audience with strategic PPC campaigns tailored to demographics and interests. Watch your website climb up the competitive ladder.
Already tried PPC advertising in the past without success? With our PPC experts, we can help you gain valuable insights from unsuccessful campaigns and use them for more effective outreach. Contact us and see why PPC is known to be one of the most effective marketing strategies today.
Unlocking the power of PPC: Strategies that yield results
We get it: navigating PPC campaigns can be daunting. But fear not! Our PPC experts have crafted a comprehensive approach to save you time and money.
Say goodbye to the uncertainty of traditional print ads and hello to the precision of digital feedback. With our tailored strategies, your PPC campaigns will work for your business.
The benefits of PPC
- Target exactly the people you want
- Control your budget
- Target specific geographic areas
- Get ahead of your competition
- Track your investment
- And more…
Free Site Review
Improve your Website
Our FREE website review will provide you with tips on how to improve your website’s performance.
How not to waste money with PPC
Sort out your website first
Just because you're going to pay for the advert does not mean that the ad provider will show it. If the content on your landing page is not appropriate then why would they. Google has built trust on providing the right results for the right searches, whether paid or not, so if your website has a high bounce rate, your ads are going to cost a load more than your competition.
Know who you are targeting
One of the great things about digital marketing is that you can target your campaigns to specific segments. Opposed to a TV advert or on the side of a bus, you can make sure that just your target audience see your ads. Just think of all the information you may have shared online about your age, gender, interests and location, all this and more can be used to market to specific people.
Keep It Simple Stupid - KISS
Most PPC campaigns have quite a limited amount of words you can use, so be clear and to the point. Campaigns that are very specific to the product and price are by far much more successful than general ads around the products. A PPC ad for ‘TEFAL Ultraglide FV4043 Steam Iron at £39.99’ will convert much better than ‘Low price irons for sale’.
Marketing and remarketing
Have you ever seen those ads that follow you around the internet? Something you searched for a few days ago comes up in a search on a completely different website a few days later. This is remarketing and a very useful tool. Sales very rarely result from a smooth journey from ‘A’ to ‘B’, it’s normally ‘A’ to ‘M’ to ‘F’ to ‘Y’ to ‘H’ to ‘B’ and remarketing helps you guide people along the journey.
Look at the results
American merchant and ‘pioneer of marketing’ John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Those days are long gone. With testing between ads you can see which ones work and which don’t.
AvB testing
To find out which marketing works, you need to perform AvB testing. Sometimes the same advert has different results in different geographic areas, so keep testing and refining the ads until you get the best results.
Look at what you want to achieve
Are you just looking for brand awareness? Or for conversion or downloads of a new app? Whatever it is, make sure that your campaign is designed with the end goal in mind, this will affect how and where you are going to place your adverts.
Test, test and test again
If you’ve not got the message yet, keep testing. The power of PPC campaigns is that you get great feedback on the performance of a campaign. Whenever you learn a new skill you only improve through acting on feedback. PPC marketing is just the same as learning a new skill. Perform the skill, review and adapt – the steps to a great online campaign.
If you can get all this working yourself, then you will be off to a great start. However, if a helping hand is what you need, then do get in touch.
Pay Per Click Services Book A Consultation
PPC Marketing Croydon
If you’re a business owner in the Croydon area, look no further than PPC advertising.
Our Pay Per Click service is the perfect tool to give your website the competitive advantage it needs to stand out amongst the crowd.
And, if you’ve tried PPC advertising before without success, our team of experts is here to help. We’ll use our knowledge to analyse results and provide you with valuable insights to improve your outreach moving forward. So, if you want to see return on your investment (ROI) and remain competitive, contact us today. Let us show you why PPC marketing is the effective strategy you’ve been searching for.