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PPC for business growth

08/01/202205/06/2022 by scmarketing

Pay Per Click or PPC advertising is a form of online paid for marketing. It means you pay a fee each time one of your ads are clicked online. There are many different types and formats to choose from depending on your industry and what you want to achieve through your PPC campaign including the ads you find in search engine results pages.

Google ads appear in relation to a relevant search typed into the search engine to find products or services. While Google Ads are the most popular form of PPC, you can of course also run PPC campaigns on other search engines such as Bing as well as social channels like Facebook, Instagram or LinkedIn.

These paid ads work by having a small ad appearing next to or above organic (unpaid) search results. The idea is that you will only pay when someone clicks on your advert, so the aim is to get potential customers interested in what products or services you are selling which can help them make better decisions about their purchases.

The different types of Google Ads

Search Network campaign allows your ad to appear across Google search partners such as YouTube. So, when someone searches with a relevant keyword on a partner site, not just on Google search, your ad could appear on the other sites too.

Display Network campaign shows visual ads which display in the Google Display Network, including YouTube.

Shopping campaign means that Google uses your website’s product data, instead of a keyword typed into search.

Video campaign displays your business as a video ad displayed on the Google Display Network or YouTube.

App campaign shows you ad on Google Search, YouTube, Google Play, the Google Display Network and other places that display app ads.

Why Google Ads are great for business growth

Google ads offer a really targeted approach to marketing and lead generation. If set up with the right criteria, you will be directly targeting your core audience who are searching for your products and services. Constant monitoring of a Google Ads campaign will allow you to continually tweak the ad with the insights given to really hone the ad content to attract quality leads.

Google AdWords certified 

Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. We are now a Google Certified Partner. While gaining the AdWords certification qualification year on year highlights our in-depth knowledge and expertise on the fundamentals of setting up and managing successful AdWords campaigns, being a Partner shows that Google trusts us even more with the support we offer clients.

PPC agency Croydon

Whether you’re looking to promote your services or launch of a new product to your target audience, a Pay Per Click ads agency (PPC) can help your firm be found and to stand out in local search results.

What is a PPC campaign?

08/18/202201/18/2022 by scmarketing

Pay Per Click (PPC) advertising is a form of online marketing in which advertisers pay a fee each time one of their ads is clicked. This often takes the form of search engine results or website banner ads, but there are many different types and formats to choose from depending on your industry and what you want to achieve through your PPC campaign.

The most common form of PPC is paid search such as Google Adwords. This means that the ads will appear in relation to a relevant search typed into a search engine to find products or services. While Google Adwords is the most popular, you can of course also run PPC campaigns on other search engines such as Bing as well as social channels like Facebook, Instagram or LinkedIn.

Paid ads work by having a small advertisement appearing next to or above organic (unpaid) search results. The idea is that you will only pay when someone clicks on your advert, so the aim is to get potential customers interested in what products or services you are selling which can help them make better decisions about their purchases.

What is the difference between PPC and SEO?

Paid search ads are different from organic results on a search engine. Organic results are free to appear in the search engines but have to get enough clicks naturally – meaning that there are no guarantees of appearing on the first page of a search engine, or even at all. Paid advertising offers exposure of your ad to targeted customers who are actively searching for similar products or services.

Creating your ads

When someone searches a search engine, paid ads appear in a list of results. In Google they will appear at the top of the page above the organic search results. They are clearly marked as “Ad” and if you click the link then this is what you will have to pay for.

When you create your ad think of targeted keywords that you want to be found for in search and add these to your ads. Utilise the ‘ad strength’ guide when you create your ads to make sure that headlines and descriptions are well rated.

Create responsive search ads which enables Google technology to create the best combination of title and text into the ad based on which is performing well.  

Add specific locations to your ads so that it targets people looking for jobs in that area.

It is worth noting that paid advertising doesn’t guarantee getting a sale or conversion on your website, but it can boost your sales if done correctly.

Unlike a traditional advertising campaign, you can continually change online ads to reflect analysis. For instance, with Google Ads you can review regular recommendations for tailoring your ads even further. This means you can add or remove keywords or negative keywords. You can change the content of ads to help optimise performance. Insight also includes number of impressions, click through rate, conversions and cost per acquisition to measure return on investment.

Google AdWords certified 

PPC agency Croydon

How PPC can help business owners attract staff

08/19/202208/18/2021 by scmarketing

With job ads on the rise for some sectors by over 19% (according to Recruitment & Employment Confederation), how can a business owner boost the reach to cut through the noise and reach prospective applicants?

Conducting a Pay Per Click (PPC) campaign can help businesses create a truly targeted advert to promote the job role and convert to enquiries.

Pay Per Click (PPC) is online advertising which offers a very targeted way to reach your audience. It does what is says on the tin really. Advertisers pay when someone clicks on an advert that they have running.

The most common form of PPC service that advertisers use is paid search such as Google Adwords. This means that the ads will appear in relation to a relevant search typed into a search engine to find products or services.

So, if someone is looking for a job in a certain role and location, they will type that into Google and this is where the ads that are relevant will appear at the top of search.

While Google AdWords is the most popular, you can of course also run PPC campaigns on other search engines.

Be targeted

Create responsive search ads as well as text ads. This enables Google technology to create the best combination of title and text into the ad based on which is performing well.  

Add specific locations to your ads so that it targets people looking for jobs in that area.

Unlike a traditional advertising campaign, you can continually change online ads to reflect analysis. For instance, with Google Ads you can review regular recommendations for tailoring your ads even further. This means you can add or remove keywords or negative keywords. You can change the content of ads or snippets to help optimise performance. Insight also includes number of impressions, click through rate, conversions and cost per acquisition to measure return on investment.

Google AdWords certified 

Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. We are now a Google Certified Partner and the only Google AdWords Partner in Croydon.

While gaining the AdWords certification qualification year on year highlights our in-depth knowledge and expertise on the fundamentals of setting up and managing successful AdWords campaigns, being a Partner shows that Google trusts us even more with the support we offer clients.

PPC agency Croydon

Whether you’re looking to recruit at your company or want to promote your services and products to your target audience, a Pay Per Click ads agency (PPC) can help your firm be found and to stand out in local search results.

With many digital marketing tactics whether social media, new website design, search engine optimisation (SEO) or PPC management, we can help guide your online marketing.

We can provide a tailored digital marketing strategy for your business needs. Book a free consultation.

Help with Lead Generation

08/19/202206/21/2021 by scmarketing

At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead Generation Tips, Tricks and Ideas’.

In this blog we sum up a few tips to help you generate more leads!

Email marketing

Email marketing is key to being noticed. In our free guide we explore how to keep your email subscribers happy and interested in your content. Sending valuable offers such as enewsletters, discounts, educational content, or business updates, will keep your business front of their mind.

Go a step further by adding in tools for people to share the email you distributed. A simple ‘Forward to a Friend’, or a link to your social media platforms will encourage people to pass on the message!

Pay per click (PPC)

PPC can help promote your business through paying for boosted adverts for example Google ads. These ads pop up when someone types into a search engine and relevant results are returned with ads showing at the top of the results.

These ads target the audience you want and make for an easy way to track your investment. Also, you only pay when someone clicks on the advert link which makes it easy to control your budget.

Make sure to keep your adverts simple, concise, and relevant. Ensure that the landing page gives clear instructions as what the prospective client should do next. This can be anything from; a number to call, a form to fill out, a call to action button, or a bit more information about your business’s products or services. An effective landing page will increase the conversion rate.

Search Engine Optimisation (SEO)

Improved SEO will make it easier for your website to be found in web searches by people showing interest in your products. Search engines boost websites with original and consistent content. They analyse keywords on your website and align them to target audiences based on their search behaviour. That’s why it’s important that keyword research is conducted as part of your SEO strategy.

Digital marketing, Croydon

With everything digital marketing out the way, it is important to remember your website is the main focus. It is where all these leads come back to, therefore making sure your website is easy to navigate, engaging, and professional could make the difference between a prospect staying a prospect or becoming a client.

If you are looking to develop your business and gain more cliental, get in touch with our digital marketing team for a free consultation where we review your challenges and help you execute your goals.