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Tips to creating a high-converting landing page

06/09/2023 by scmarketing

When it comes to creating a high-converting landing page, it’s important to ensure that your content is concise, well-designed, and easy to read.

Your landing page should provide all the necessary information your potential customers need to know in a clear and concise way.

In this article, we’ll walk you through how to create a landing page that achieves your Pay Per Click advertising campaign’s goals and, most importantly, converts visitors into paying customers.

Keep your content concise and to the point

When it comes to creating high-converting landing pages for a Pay Per Click campaign (PPC), less is more. Your content should be concise and provide all the necessary information your potential customers need to know about your product or service.

Avoid long paragraphs and break your content into shorter sections to improve readability. Simple language that’s easy to understand whilst trying to avoid using jargon or technical terms is recommended.

Avoid getting distracted

When you’re writing your content don’t get distracted! Have one call to action and limit any reason for your web visitor to click away from that page. Remember, what the goal of your landing page is.

Your Pay-Per-Click (PPC) campaign depends on visitors taking action – be it signing up for an event or downloading an eBook. To achieve your goal, it is a must to communicate persuasively and make it clear to the web visitor why your offer is worth their while.

Prioritise readability

Your landing page’s readability is crucial to its success. Your content should be easy for your visitors to understand your message. Use readable fonts, bullet points, and subheadings to make your content easier to scan and limit how much they have to scroll.

Remember that most users will be viewing on their mobile devices. This means that they will be scanning content so your message needs to be clear as high up the page as possible.

Design for user experience (UX)

Your landing page’s design should be visually appealing and complement your content, but it should never overshadow your page’s usability.

A poorly designed page with high user engagement is more valuable than a beautifully designed page with low user engagement. Ensure that your page’s speed and usability take priority over the design to attract more conversions.

Consider accessibility

Accessibility should always be a top priority when creating a landing page. Make sure you use website accessibility tools that ensure everyone can access.

A/B test your landing page

It’s essential to A/B test your landing page to see what works best. A/B testing allows you to test variations of your landing page to determine which one generates the most conversions. The results of these tests will help you improve your landing page and achieve higher conversion rates.

Creating a great landing page

Ensure that your content is concise, readable, and designed with user experience in mind. This can help you optimise your landing page for better conversions and generate more leads for your PPC campaign.

Remember that testing and learning are essential to optimise your landing page. So, never stop testing and improving your landing pages to achieve your goals.

PPC advertising services

We’re PPC specialists and a Google partner helping businesses in Croydon get more traffic to their website to increase leads. A Google Ads campaign helps give businesses a boost in search engine results pages. As a digital marketing agency, we can help set up and manage your PPC accounts. We’ll conduct keyword research that enhances your paid search campaign.

We have a PPC Pricing Calculator to help you estimate how much it will cost. We also offer a Google ads PPC review service to help you optimise any campaigns you curretnly have running.

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What is PPC?

05/03/202406/09/2023 by scmarketing

PPC is probably a term you’re all familiar with, it’s a bit of a buzz word, but what does it actually mean and how can it help your business attract customers?

PPC stands for pay per click. PPC is advertising online usually via search channels such as Google or social media platforms such as LinkedIn or Facebook. The reason it’s called ‘pay per click’ is that as an advertiser, you pay these channels direct each time someone clicks on the ad.

Why conduct a PPC campaign?

If your website is not being viewed in the natural search engine results pages (SERPs) you can give it a little nudge with a paid campaign. For example, if you set up a Google ads campaign your ad will appear on the first page of the search results with the little Ad icon beside it. So, when a prospect searches for a certain term the results delivered include the Ads as the top results.

In terms of budget needed to conduct a campaign, the higher the search volume, this will impact on you as an advertiser as you will need to pay more. However, Google Ads will give you the chance to be seen amongst your competition on the first page of Google.

Is PPC right for my business?

There’s no one size fits all solution. As with any digital marketing activity, you firstly need to understand your goals and your target audience. Then you can ascertain what mix of digital marketing is right to achieve the results you want. Understanding your goals will ensure the best return on investment for successful PPC campaign.

Whether that’s gaining more enquires and leads, or encouraging downloads of a new industry report, design your PPC campaign with the end goal in mind. This will affect how and where you place your ads.

It’s worth bearing in mind that the top three paid advertising spots get 46% of the clicks on the page. While, PPC Ads can boost awareness by 80%.

Top tips for
implementing your PPC campaign

1. Be specific

Most PPC campaigns have a limited word count, so be clear and get to the point. Use keywords for a quality score. Advertising campaigns that are very specific to the product and price are much more successful than general product and service ads.

2. Test your ads

Perform AvB testing. Sometimes the same advert has different results in different geographic areas, so keep testing and refining the ads for the best results.

3. Landing pages

Placing thought into the landing page where visitors will click through to is essential to avoid people leaving your website quickly which will affect your website bounce rate. Make sure the content is specific to the ad and your target audience. It can also be worthwhile creating a specific landing page for a PPC campaign.

A PPC campaign is a great way to enhance your search engine optimisation (SEO) and overall inbound marketing strategy. This digital marketing tactic can give your website a boost and is certainly something you should add into the mix when discussing your marketing strategy.

PPC marketing, Croydon

We are specialist digital marketing agency in Croydon, providing PPC marketing, website design and SEO services. If you’re currently account managing a PPC campaign and would like some help to make this successful or would like to discuss a new paid search campaign then get in touch and let us help you navigate the digital marketing world.

Exploring the benefits of PPC for generating leads and increasing sales

04/19/202304/13/2023 by scmarketing

As a business owner, you’re constantly looking for ways to increase your visibility and reach new customers. One effective marketing strategy you can use to accomplish this goal is Pay-Per-Click (PPC) advertising. With a PPC campaign, you pay each time someone clicks on one of your ads, which can help to increase your website traffic and generate leads for your business.

In this article, we’ll explore the many benefits of a PPC campaign and how it can help your business grow.

Increased visibility

PPC campaigns such as Google Ads can help to increase the visibility of your website. When people search for keywords related to your business, your ad will appear at the top of the search results such as in Google, which increases the likelihood customers will click on it. This can significantly increase traffic to your website and help to generate leads, ultimately leading to an increase in sales.

Targeted advertising

One of the most significant benefits of PPC advertising is that it allows you to target your ad to a specific audience by selecting the right keywords. With keyword targeting, this helps your ad appear in search results that are relevant to your business. You can also select the location and time of day for maximum impact.

Cost-effective

PPC campaigns can be a cost-effective marketing strategy because you only pay when someone clicks on your ad. This means that you’re targeting your advertising to people who are more likely to be interested in your product or service. Additionally, the cost per click can be lower than other advertising methods, making it a more affordable option for small businesses.

Increased brand awareness

Having your ad appear at the top of the search results can help to increase brand awareness among potential customers. Even if someone doesn’t click on your ad, they are still seeing your brand name, logo, and message. This can help to create brand recognition, which may result in future sales from the same customer.

Landing pages

Once a prospect clicks on your ad you must also ensure that the information on your website landing page is relevant and easy to navigate. This can further help to encourage sales, bookings or downloads.

Measurable results

One of the main benefits of a PPC campaign is that you can track your results and measure your return on investment (ROI). This means you can see what keywords and ad campaigns are performing the best and adjust your strategy accordingly. By having access to detailed Google analytics (or other search engine results), you can make informed decisions about your marketing spend and optimise your campaigns for maximum performance.

PPC marketing for Croydon business owners

A well-executed PPC campaign can be a powerful tool for small business owners looking to increase their visibility, generate leads, and ultimately grow their business. The benefits of PPC advertising include increased visibility, targeted advertising, cost-effectiveness, increased brand awareness, and measurable results. By leveraging these benefits, you can create a successful PPC campaign that helps your business achieve its growth goals.

We’re a PPC agency in Croydon and can help local businesses set up your first Google ads campaign and provide monthly PPC management services. We can also review your current campaign and help save you money on your ad spend.

Find out more about all our digital marketing services here.

5 Digital marketing strategies to reach your customer base

02/20/2023 by scmarketing

As a small business owner, you know the importance of reaching your customer base. You also understand that digital marketing can help you do just that. But what exactly is digital marketing? How can it help you improve engagement with potential customers and increase traffic to your website? Here, we explore five digital marketing strategies that can help you get the most out of your online presence.

Search Engine Optimisation (SEO)

SEO optimises your visibility online by using keywords and phrases related to what customers are searching for. Analysing and researching keyword trends will help ensure that potential customers find you easily when they search for products or services in your industry.

Content marketing

High-quality content is essential if you want to rank well on search engine results pages (SERPs). Content should be interesting, relevant, and engaging while still containing the right keywords and phrases. Content also gives businesses an opportunity to show off their expertise in a particular industry. This type of content establishes a company as an authority while simultaneously driving leads through SEO-focused content strategies.

Social media marketing

Social media marketing involves creating content specifically designed to engage with users on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. It can include anything from posting links to blog posts or videos to creating polls or engaging conversations about topics related to your product, your service or your industry. Social media marketing helps build brand awareness, loyalty, and trust between businesses and their target audiences.

Pay Per Click Advertising (PPC)

PPC advertising is the process of promoting content or ads on social networks or Google using tactics such as sponsored posts or pay-per-click campaigns (PPC). These types of campaigns allow businesses to target specific audiences based on demographics like age, gender, location and interests. This makes PPC great for boosting website traffic and increasing leads.

Email marketing

Email marketing involves sending emails directly to potential customers who have opted-in to receive them from a company’s mailing list. Email campaigns give businesses a direct line of communication with their target audiences while allowing them to tailor messages specifically tailored toward particular segments within those audiences – making it easy for companies to nurture relationships with current customers and reach new ones at the same time.

Digital marketing planning and support

Digital marketing encompasses many different strategies all focused on one goal – helping businesses reach their customer base more effectively than ever before. From SEO optimisation for increased visibility online to social media campaigns for boosting brand awareness – there are endless possibilities when it comes to leveraging digital marketing tactics for maximum success! By leveraging these five strategies outlined above, you will be well equipped with the knowledge needed move forward in achieving your goals!

If you’re ready to start planning out your digital marketing strategy, why not contact Smart Cow for a free marketing consultation, we provide professional digital marketing services that can help any business take their online presence to the next level!

Remember: no matter how competitive the market may be or how slow growth may seem – with the right tools like modern digital marketing strategies, you will always have a chance at success. So don’t wait – start putting these tactics into action today.