Why you can entrust your Google AdWords to Smart Cow

07/26/202107/15/2019 by scmarketing

Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. This is probably one of the most important certifications there is with regards to Search Engine Marketing (SEM) and in particular Pay Per Click (PPC) advertising. It is an important credential for marketers and one that is not lightly awarded. Receiving a Google AdWords certification means that Smart Cow Marketing continues to be recognised as being experts in digital marketing and PPC.

To achieve certification, a business is required to pass a Fundamentals exam as well as exams for areas of their expertise. Smart Cow has managed to stand out in two areas which are Google Ad Search and Display Advertising.

In order to pass, businesses have to learn extensive academy content working through numerous modules for Google Ads Search and Google Ads Display which are regularly updated and completed time-based exams with a minimum pass of 80%.

Break down of the exams…

The compulsory fundamentals exam covers all the basic and intermediate concepts such as; benefits of AdWords, online advertising, the most efficient ways to manage and optimise AdWords campaigns.

Our Google Ad Search certification means we know how to successfully manage and optimise search ad campaigns in order to help businesses attract an audience.

Passing the display advertising exam means we can use advanced concepts to create display campaigns, which are advertisements on websites, apps, or social media platforms through banners and various other advertising formats.

Why don’t you try the sample quiz below to see how you do?

[onionbuzz quizid=1][/onionbuzz]

Pay per click Croydon

Being Google Ads certified means we provide the best and most professional advice for your businesses digital marketing campaigns.

We’re really proud of this achievement and are always looking out for more ways in which Smart Cow Digital Marketing can be even more qualified to help your business. Call us on 020 3137 1826 or drop us an email on saymoo@smart-cow.com.

Find out more about Google Ads Certification.

Accountants – are you looking to grow your practice?

10/30/201905/21/2019 by scmarketing

If you’re looking for growth in your accountancy practice then considering investment in marketing could be the approach to bring prospects to your door. But, with the host of marketing tactics out there, where do you start and what’s the best approach?

Unfortunately, there’s no one answer. But there’s a whole host of tools at your disposal to get awareness of your practice out there. Here’s the lowdown on what you need to consider.

Website

First and foremost – is your website doing its job? What we mean by this is that you need to look at your website and question whether there are succinct facts about what you do? Is the content relevant to your target audience? And, are there clear calls to action to get that contact coming your way?

Google My Business

Then you need to make sure your website is seen. Make sure you’ve populated Google My Business with details of your firm. This is free to do and at the very least get the basic information up there about your company, such as website, telephone number, contact email and opening times, as this all helps with SEO and it’s another place that you can be seen. Once you have the basic company details uploaded, explore other options available such as adding offers, your news and imagery as well as asking for clients to leave reviews. Again, this all helps with your organic search rankings.

Pay Per Click

Pay Per Click (PPC) is a great way to help increase traffic to your website. If you are trying PPC – of which Google Ads are the most popular – then getting your website up to date and populated with relevant content is so important. For a PPC campaign you will want a dedicated page on your website so that when people you are targeting click on an ad they land on a page with relevant content and because it is relevant this will help lower the cost of the ads.

Content

Regular and relevant content through blogs on your website, email marketing, social media posts etc., will help position you as thought leaders and build your brand. But don’t forget images and video content. Be factual with content offer tips, industry statistics and insight. Search engines also trawl through your website pages all the time looking for fresh and relevant content so this tells the search engines that you are the place to go to.

Social media

Then there’s social media. Do you have presence on any social channel? Now you may think that Facebook is just for seeing who ate and drank what but actually having a Facebook page for your company that is up to date, even if you don’t post much from it, means that you have visibility on one of the largest search engines.

The best channels for accounting firms are LinkedIn and Twitter. With LinkedIn it’s worth remembering that you’re networking. It’s not about selling it’s about creating that business relationship. You connect with people to then be able to engage in the future to talk about products and services.

With a Twitter account your bio is a quick opportunity to showcase what services you offer. It’s worth having presence on this channel as your competitors will and it allows you the opportunity to share industry insight from accounting resources such as Accountancy Age.

Read our blog on the different social media platforms and how to use them for more insight.

Practice growth sessions

If you’re an accountancy practice looking to grow then why not book a practice growth session with us at Smart Cow.

Get in touch today via our online form or call on 020 3137 1826 or via saymoo@smart-cow.com

Digital marketing tips for the construction sector

02/01/202411/21/2018 by scmarketing

Digital marketing can help raise awareness about your construction business through timely and newsworthy content, social media and email marketing.

Search Engine Optimisation (SEO)

SEO is a collection of different ways to boost your website to be found easier on a search engine. It means creating fresh content full of key words relating to your sector, from ‘construction’, ‘contracting’, ‘contractor’ #constructionsite’ through to specialism such as ‘scaffolding’, ‘mechanical”, “electrical’ etc. It is also important for small businesses to create a catchment area, this is key to being recognised on a search engine in relation to the location, so be sure to add in areas such as Surrey and Croydon and share images and case studies of the work you have completed in the area. As an inbound marketing agency, SEO is something we’re proficient in so for more details get in touch.

Pay Per Click (PPC)

The online construction market is very competitive so what often comes with SEO is investment in a Pay Per Click campaign. This means you pay to have tailored campaigns which appear as ads on a search engine or social media platform of your choice when you have used specific keywords that your potential customers are using. What this does is allow a wider audience to visit your website which in time helps with SEO and improvement in search rankings. We can make these campaigns specific to your construction business in Surrey, Croydon and the surrounding areas.

Social Media Marketing

There are many social media channels out there all with millions of users, so it is important to start engaging on some of these platforms. Having a social media account allows you to engage with potential clients. For a construction firm we would suggest a focus on Twitter and LinkedIn.

Email Marketing

Email marketing can help keep your customer base informed of services. Email marketing is looked at as being out dated and inefficient, however it seems to be the leading source of revenue for companies, so be sure to consider its benefits for your business. At Smart Cow we use Constant Contact as a way of distributing email marketing.

Digital Marketing in Construction Industry

Name: Smart Cow Digital Marketing and Website Design
Price range: $$$

For more insight and guidance into digital marketing in the construction industry get in contact with Smart Cow via our website and find out what we can do for you construction business

Digital marketing tips for accountants

02/15/202408/31/2018 by scmarketing

Here’s an overview of the various digital marketing tactics an accountancy firm needs to consider to help their business grow.

Search Engine Optimisation (SEO)

SEO is all about getting high up on the search engine results page. This means making relevant, up to date and unique content for your website. Ensure key words relating to your business are used. Key words might be ‘accountancy’, ‘accountant’, ‘accounting’, ‘finance’, ‘tax return’, “economics”. Another good tip when growing a local business is to add a location of the areas you cover for example Surrey or Croydon. The more content you produce using keywords the more your website is recognised by a search engine meaning your website will make its way up the results pages. A good tip is to stay on top of your website and create fresh content.

Pay Per Click (PPC)

A PPC campaign can significantly improve SEO results. It involves some investment but is sure to pay off. Essentially it is paying to get noticed. PPC allows you to do geographic marketing, as well as tailoring the PPC to match the style of your business. However, accountancy is a competitive sector therefore to increase your chances of the best value for your cost per click, you must also invest a bit of time in reviewing the content on your website and creating a relevant landing page if necessary. The reason being is that these ads are specific, if someone actually clicks on it they want to know straight away the answers, it’s no point spending money on an ad and sending the person through to irrelevant content. We can help you kick start your campaign so that you get the best ROI.

Social Media Marketing

Not everything is down to SEO or PPC, social media channels are also a key communication tool. To ignore the impact of social media will severely limit the number of people you are able to reach out to. Although it can’t hurt to be present across all social media platforms, the two we usually suggest for accountancy firms is Twitter and LinkedIn. LinkedIn has a professional focus while Twitter can spread reach with relevant hashtags.

Email Marketing

Email marketing is still an effective way of gaining and retaining customers. Not only is it a cost-effective but easy and efficient. We can create campaigns fit for accountancy firms and find the best way to get your message out there to the appropriate people. When sending out messages make sure you keep them short and to the point, images are also good at grabbing people’s attention.

Accountants Marketing

To find out more on how Smart Cow can get your accounting firm seen online, get in contact to go through the options for accountants’ marketing.