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Christmas digital marketing

08/19/202210/08/2021 by scmarketing

Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack of anything last year!). So, here’s a few tips for your digital marketing to help extend reach.

Keeping your customers informed

With more people opting for the ease of online ordering, an upsurge could impact deliveries so, regular communication with your customers and prospects is essential.
At a very basic level, make sure that your communication encourages people to shop or book early to beat the rush and avoid any disappointment.

Seasonal content marketing

Communicate across all the platforms available to you from social media through to email marketing, if you have a database.

Also ensure that your website is up to date with any offers and promotions. Give people the ability to make bookings online as well as ensuring opening times and seasonal menus are updated. People will be looking for deals and comparing the marketing offers and discounts that are available. So, if your details aren’t up to date then you could potentially miss a sale or booking.

Remember to also update your Google My Business page with any offers or change to opening times.

Tailor images so that it entices people to read your seasonal offers and share on social media.

Create fun videos to really showcase any products and deals that you have to encourage click throughs to your website so that you can get good, qualified leads.

Support local

Make the most of 2021 festive period to make up for the very different Christmas of 2020. Help your local hospitality venues by booking meals close to home to help your high street thrive this Christmas.

Email marketing agency Croydon

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! Digital marketing tactics we offer include web design and development, SEO services, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Improving email marketing open rates

08/19/202210/04/2021 by scmarketing

With 4 billion daily email users, is it time you considered email marketing as part of your overall strategy to get new clients and engage with prospects?

Here we look at a few tips that can help your email open rate. What’s important to remember is to make your emails personal with engaging and relevant content.

Email content to encourage open rates

Over 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types (GetResponse, 2020)
60% of retail, e-commerce, and consumer goods and services companies are personalising emails based on past purchases (Litmus, 2020)
99% of email users check their inbox every day – some check it 20 times a day (OptinMonster, 2020)

Once you take on board some of these email marketing stats, you can begin to get a picture of just how much your prospects and customers use email. So, with usage high, is now the time for your business to tap into this potential market?

If you’re ready to take the plunge, here’s a few tips for your content.

Keep content relevant, original and regular.
People are less inclined to read lots of content so nice imagery with bold calls to action can really help the reader navigate and engage well with your content.
Add video content into your emails.
Make sure your emails are mobile responsive and all devices considered when you create your email template.
With many emails received by people daily – what’s the purpose of yours and why should your recipient read it? Remember to be clear in your subject line about the point of your email and don’t forget personalisation is key. Be clear about what you want your readers to do, for example download a report or claim a special offer.
Try and make sure that any email you distribute points back to your website blog, offer or download. In fact, you can save time by re-purposing your blog content.

The best time to send an email

Once you’ve got the email set up, send it at an optimal time. According to Hubspot the highest click-to-open rates for an email are 10am midweek. For B2B clients, we would also suggest Tuesday and Thursday mornings as a good option.

Database

Before you can set up any of this you need a n email database. Wherever you have the opportunity to capture email addresses, legitimately, then do so. Build your list and segment it into groups. You must follow GDPR rules and regulations, so always be transparent when you capture an email address, if it’s for your e-newsletter then that’s what you say it’s for. A pop-up box on your website asking for people to sign-up to your e-newsletter is a good way to encourage people.

Email marketing agency Croydon

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! As email marketing experts in Croydon, we can create your initial email template, write content and distribute to your database.

Other digital marketing tactics we offer include web design and development, SEO services, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Smart Cow Marketing Email Marketing Agency in London

9 Tips for your next email marketing

08/19/202209/01/2021 by scmarketing

Email marketing is a great inbound marketing tactic to help generate leads. Each distribution is all about increasing your open rate and click through rate. This is helped by creating engaging and relevant content to your target audience. Here, we cover some of the things for you to do in the future to help improve engagement for your next email send-out.

1. What’s the story?

Ultimately you want people to read your email. So, make your subject line clear, short & snappy and something that will grab attention so that recipients are enticed to open it. This is the first thing that will be seen. Tell people what’s on offer in the email to give them a reason to open.

2. People like people

We all like to think we’re talking to someone we know. So, make sure that the email sender is someone from the team rather than an ‘admin’ email address.

3. On brand

Keep your design and messaging on brand. If you’re starting to regularly send out e.g., a round-up of news on a monthly basis then make sure that you create a template in keeping with your brand and stick to that format. People like familiarity and it helps to build trust.

4. Keep content relevant and original

Keep content relevant, original and regular. Once your recipient clicks on your email you need to get to the point quickly. What is the main message of this email?

Maybe it is an interesting business update with statistics. Perhaps you have an offer they should know about but make sure that you explain how this offer can truly help them to encourage click throughs.

Try and make sure that any email you distribute points back to a blog post on your website, offer or download. In fact, you can save time by re-purposing content based on the many blogs you have already created.

5. Calls to Action

Once you’ve decided on the theme of your email, you need to let the recipient know what to do next. This is where you need a bold call to action (CTA). Be clear on what you want the recipient to do, whether to ‘download now’ or ‘register today’ adding a link back to your website.

6. Links

Include links back to your website as well as all your social icons to encourage people to follow and share on social.

7. Be image led

You’ll often hear us talk about being image led which is really important for email marketing. It’s eye-catching, helps to break up text on the page allowing the recipient to easily read through the content.

8. Unsubscribe

You always need to give the option for a recipient to unsubscribe. Add a link to this at the end of your email, it’s a necessary requirement so don’t miss it off. Whilst sad when someone does unsubscribe, look at it positively as it means that your email list is much more targeted.

9. When to email

Once you’ve got the email set up, send it at an optimal time. According to Hubspot the highest click-to-open rates for an email are 10am midweek. We would suggest Tuesday and Thursday’s as a good option.

Split testing, also known as A/B testing, is an effective way of working out the best day to send an email marketing campaign. Send out groups of emails on different days and compare performance, with the best performing group giving you an indication of when clients are willing to receive emails.

Email marketing agency Croydon

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! As email marketing experts in Croydon, we can create your initial email template, write content and distribute to your database.

Other digital marketing tactics we offer include web design and development, SEO services, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Boost your email marketing campaigns

08/19/202206/28/2021 by scmarketing

Email marketing may feel as though it is being replaced by social media as a marketing channel, but if you want a better Return on Investment (ROI) email marketing is far superior. We have found that 72% of people prefer content through emails, and it is 40 times more effective in gaining new clients, than social.

Here is a step-by-step guide to boost your email campaigns:

1. Optimal emailing time

We have investigated the best times to get sending. According to Hubspot the highest click-to-open rates are 10am midweek, we think Tuesday and Thursday’s being a good option. Although, if you’re targeting entrepreneurs and executives Hubspot suggests the best time based on open and click rates is on Saturday at 10 AM.

Split testing, also known as A/B testing, is an effective way of figuring out what days you should be sending emails. Send out groups of emails on different days and compare performance, with the best performing group giving you an indication of when clients are willing to receive emails.

2. Catchy headlines

Once you optimise the chances of a recipient seeing your email you need them to want to read your email. Make the subject line short and snappy with an enticing motivator to open it.

3. Keep content relevant and original

Keep content relevant, original and regular, a great way to do this is with regular email newsletters to send to the email addresses on your database.

Also, once the recipient clicks on your email you need to get to the point quickly. What is the main message of this email?

Maybe it is an interesting business update. Perhaps you have an offer they should know about. It can also serve as a reminder about what your business does and what you can do for them.

Try and make sure that any email you distribute points back to a blog post on your website. In fact, you can save time by re-purposing content based on the many blogs you have already created.

4. Watch your tone

Keep to a genuine and authentic tone of voice. Do not be overly salesy and avoid spamming, this means steering clear of keywords that get caught by spam filters such as ‘Free’ and ‘Buy’. Personalised emails increase the likelihood of emails being opened, as they stand out due to being tailored to the recipient in comparison to automated emails.

5. Calls to Action

Finally, let the recipient know what to do next. Add a link to your website and a phone number to call. Perhaps there is a form to fill or a resource to download.

Email marketing agency London

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! As email marketing experts in Croydon, we can create your initial email template, write content and distribute to your database.

Other digital marketing tactics we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.