Digital marketing tips for accountants

02/15/202408/31/2018 by scmarketing

Here’s an overview of the various digital marketing tactics an accountancy firm needs to consider to help their business grow.

Search Engine Optimisation (SEO)

SEO is all about getting high up on the search engine results page. This means making relevant, up to date and unique content for your website. Ensure key words relating to your business are used. Key words might be ‘accountancy’, ‘accountant’, ‘accounting’, ‘finance’, ‘tax return’, “economics”. Another good tip when growing a local business is to add a location of the areas you cover for example Surrey or Croydon. The more content you produce using keywords the more your website is recognised by a search engine meaning your website will make its way up the results pages. A good tip is to stay on top of your website and create fresh content.

Pay Per Click (PPC)

A PPC campaign can significantly improve SEO results. It involves some investment but is sure to pay off. Essentially it is paying to get noticed. PPC allows you to do geographic marketing, as well as tailoring the PPC to match the style of your business. However, accountancy is a competitive sector therefore to increase your chances of the best value for your cost per click, you must also invest a bit of time in reviewing the content on your website and creating a relevant landing page if necessary. The reason being is that these ads are specific, if someone actually clicks on it they want to know straight away the answers, it’s no point spending money on an ad and sending the person through to irrelevant content. We can help you kick start your campaign so that you get the best ROI.

Social Media Marketing

Not everything is down to SEO or PPC, social media channels are also a key communication tool. To ignore the impact of social media will severely limit the number of people you are able to reach out to. Although it can’t hurt to be present across all social media platforms, the two we usually suggest for accountancy firms is Twitter and LinkedIn. LinkedIn has a professional focus while Twitter can spread reach with relevant hashtags.

Email Marketing

Email marketing is still an effective way of gaining and retaining customers. Not only is it a cost-effective but easy and efficient. We can create campaigns fit for accountancy firms and find the best way to get your message out there to the appropriate people. When sending out messages make sure you keep them short and to the point, images are also good at grabbing people’s attention.

Accountants Marketing

Name: Smart Cow Digital Marketing and Website Design
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To find out more on how Smart Cow can get your accounting firm seen online, get in contact to go through the options for accountants’ marketing.

Email marketing to grow your business

12/13/202107/31/2018 by scmarketing

You may be mistaken for thinking that with the boom of social media channels that email marketing is losing its effectiveness. Statistics indicate otherwise, email marketing is still a leading source of revenue for companies!

The popularity of email marketing

Email marketing is still widely used for gaining customers, being cost-effective, easy and efficient. In fact, 59% of B2B marketers say email is their most effective channel in terms of revenue generation*. As well as this, according to B2C marketers, 80% of retail professionals indicate email marketing is their greatest driver of customer retention*, with the usual favourite social media ranked second by 44% by the same professionals. This surely shows email marketing is not a dying strategy, but in fact a very happy underdog.

These email marketing studies were based around a solid strategy using particular key words and features aiming to attract as many customers as possible. These tactics can be incredibly useful when used correctly, for example; did you know that Tuesday is the best day of the week to send an email and receive some form of interaction on the recipients end, according to ten different studies!* Furthermore, welcome emails have been found to be incredibly effective: on average 320% more revenue is attributed to them on a ‘per email’ basis than other emails*.

Email marketing agency Croydon

Smart Cow helps small to medium sized businesses become experts in email marketing, using all the tips and tricks of the trade such as adding vouchers or competitions to emails to get the best out of your campaign. We can set up a campaign for you from designing the template through to managing the whole campaign, or we can just create a newsletter template for you to populate at a later date.

Smart Cow is a Constant Contact partner and as a result we can offer a free email marketing trial for businesses looking for a digital marketing future with us! Read more about our free trials for small businesses here and get in touch to chat about your campaign ideas.

Sources: *Wordstream

Digital marketing mix ‘n’ match

10/18/201907/17/2018 by scmarketing

The rapid growth of digital marketing and the evolution of technology to suit a business’s every want and need makes it crucial for firms to stay one step ahead of their competition as changes occur much faster than ever, with much greater collateral than 10 years ago. Therefore, to take full advantage, it’s important to understand the nuances of digital marketing, and to realise that one size doesn’t simply ‘fit all’ anymore, as seen with Kodak film failing to adapt to digital cameras and losing their market dominance. A mix and match of disciplines is key to delivering results, and it’s all about giving customers a good brand experience.

Search Engine Optimisation (SEO)

This is a combination of strategies to make it easier for a website to be found online. There is a mixture of on and offsite changes which can be made to optimise your visibility and ranking against competitors. When we start working with clients, we initially look at core aspects such as how your website is built, target audiences and keywords you use, then fit this in with tailored campaigns and consultations to create more brand awareness and business for your company.

Pay Per Click (PPC)

Online markets are becoming incredibly competitive, even saturated at some points, and so it can be difficult as to how best to get your business noticed above this herd of competitors. Pay Per Click allows you to place an advert where your target market may be looking, be it on Facebook, LinkedIn or Google Adwords, with a call to action or purely promoting brand awareness. This provides instant results and therefore is great for a new and growing business. Many firms have found this is a great substitute for those without efficient SEO campaigns in place or to help boost initial SEO activity when a website is launched.

Social Media Marketing

Social media marketing can be extremely efficient in growing an online customer base and awareness. As a popular inbound marketing strategy, it helps build rapport; with Facebook still the most utilised social network with 2.2 billion monthly users, social media channels will still be a go to place for many to get company insight and an idea of other consumer experiences of products. From bespoke content to sending targeted messages, this type of activity on social media channels will all help to increase brand and product awareness while remaining cost effective.

Email Marketing

Utilise an email marketing campaign to send tailored messages to your core audience. Utilise content already produced in your blog and re-purpose for short and snappy bursts of product information. clients whilst performing full reports on the success of leads, allowing you to store data for the future on how best to target particular customers. We use techniques such as De duplications and bounce reports to provide a wide market reach in a cost-effective manner in order for you to grow a strong digital customer base.

For more information on any of these services and more, make sure to visit our website or simply saymoo@smart-cow.com

Digital market is growing; let us help you to grow with it!

Free email trial for small businesses

04/26/202209/04/2017 by scmarketing

Keep in Constant Contact through email marketing

With reports indicating that email is 40 times more effective at acquiring new customers than Facebook or Twitter*, considering email as part of your marketing campaign is essential to growth.

As a certified partner of Constant Contact we can help you branch out into email marketing and offer you a free trial so you can see the benefits to your business first-hand.

Using an email service provider means they’ve done the legal work for you. For example, you always need an unsubscribe option when you mail your database. If not, you could potentially be listed as spam.

And remember, those networking events that you attend, you do so for a reason. Pop those business card details into an excel spreadsheet and these can easily be transferred to the Constant Contact system.

When you send emails through a service provider such as Constant Contact, you’ll have access in-depth data about open and click through rates as well as social media tools and capability to conduct online surveys.

Email marketing agency Croydon

Get in touch and ask about our 60-day free Constant Contact trial. Call on 020 3137 1826 or email saymoo@smart-cow.com to find out more.

*Source: McKinsey