Name: Smart Cow Marketing
Price range: $$$

3 tips for content marketing

01/30/202311/02/2021 by scmarketing

Content forms part of your inbound marketing strategy and plays a key role in helping your business be seen online.

Whether it’s a blog, social media post, email marketing or Google Adwords campaign, here we’ve compiled our tips for creating great content marketing.

Know your target audience

We always talk about the importance of knowing your target audience before starting any inbound marketing campaign. The only way you can create quality content is understanding who you are actually writing for.

It’s a good idea to take a step back and really take stock to understand the customer you want to attract. Knowing this means you can tailor content marketing to their needs and general interests.

Research your competitors and see how they are positioning their content to help you in your process. Then have a think about the person themselves and ask yourself some questions about their characteristics:

Age
Gender
Location
Lifestyle

We recommend creating an online persona of your target audience so that you can refer back to this when creating content in the future.

Take a look at our blog on creating an online persona to help.

Regular and relevant content

Your content should be shared regularly and be relevant to your target audience. This will help with search engine optimisation (SEO).

Part of creating relevant content is ensuring you have keywords and phrases that will help your website rise in search rankings.

Be insightful and make sure content is unique so that you can grab attention.

Always have a call to action

At the end of a social media post or email always include a call to action to encourage click throughs to your website.

A call to action may be about encouraging a reader to ‘call’, ‘book a consultation’, ‘download an ebook’ or ‘use a discount code’. This all helps with ongoing engagement and nurturing customers and prospects.

Digital marketing Croydon

If you need a hand with creating content for your marketing get in touch with the Smart Cow Marketing team, a digital marketing agency in Croydon.

Digital Marketing-stylish-christmas-ornaments-and-decorations

Christmas digital marketing

08/19/202210/08/2021 by scmarketing

Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack of anything last year!). So, here’s a few tips for your digital marketing to help extend reach.

Keeping your customers informed

With more people opting for the ease of online ordering, an upsurge could impact deliveries so, regular communication with your customers and prospects is essential.
At a very basic level, make sure that your communication encourages people to shop or book early to beat the rush and avoid any disappointment.

Seasonal content marketing

Communicate across all the platforms available to you from social media through to email marketing, if you have a database.

Also ensure that your website is up to date with any offers and promotions. Give people the ability to make bookings online as well as ensuring opening times and seasonal menus are updated. People will be looking for deals and comparing the marketing offers and discounts that are available. So, if your details aren’t up to date then you could potentially miss a sale or booking.

Remember to also update your Google My Business page with any offers or change to opening times.

Tailor images so that it entices people to read your seasonal offers and share on social media.

Create fun videos to really showcase any products and deals that you have to encourage click throughs to your website so that you can get good, qualified leads.

Support local

Make the most of 2021 festive period to make up for the very different Christmas of 2020. Help your local hospitality venues by booking meals close to home to help your high street thrive this Christmas.

Email marketing agency Croydon

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! Digital marketing tactics we offer include web design and development, SEO services, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Why include subtitles & captions in video

08/19/202209/21/2021 by scmarketing

You may be forgiven for thinking that with video content if you record someone speaking to the camera then the jobs done. Let’s face it, as a digital marketing agency, we constantly go on about the benefits of imagery especially video as part of your marketing strategy and how it helps improve engagement on your website and reach on social media. In fact, 87% of marketers say that video has increased website traffic.

So, surely recording yourself talking to the camera or interviewing someone is enough as we can all listen to what’s being said? Well…sort of.

This is where you have to think of your target audience.

For starters how do they like to receive their information. Will people be viewing videos on their mobile? In which case, they are likely to be out and about and therefore the sound may be off as they commute to work or sit in a coffee shop. And, you should cater for everyone so those that are hard of hearing can also enjoy the content you are producing.

Boost your rankings in search

We recently wrote a blog about whether video can help with SEO – and this is another key reason that you should be considering subtitles and captions.

SEO (Search Engine Optimisation) is about helping to improve your website ranking in search engine results pages. We recommend writing scripts before you record so that you can incorporate your keywords which are important for SEO. Even the name of the video file is useful for SEO so think about this when you upload to the video channels as it should contain keywords.

We also recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps with your rankings in search.

On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file.

Digital marketing agency

We are a Croydon based digital marketing agency offering SEO services including video creation, blog content writing, keyword research, local SEO, Google Ad campaigns to help improve your online presence and visibility online as your SEO experts.

Is your marketing targeting your audience?

08/19/202208/13/2021 by scmarketing

Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online.

SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page.

Most online searches start with a few words relevant to what your prospect is looking for.

As part of your SEO strategy, have a think about who books your services and buys your products. If you don’t already know who your target audience is then you need to create a persona. This is a fictitious character based around the requirements of your target audience.

Once you understand the challenges and needs of your target audience then conduct an audit of your website with your persona in mind. You’ll soon see whether you need to change any content or add specific calls to action, a new contact form or a few new images that will appeal to your audience.

You don’t necessarily need a brand refresh it’s all about the initial details for landing pages such as your homepage or pages that are linked to your Pay Per Click (PPC) campaign.

However, if you think a new web design could be in order then drop us a line to discuss as we can also provide a website audit for you.

Web design Croydon

We can analyse your website’s performance and develop a plan to boost your website’s potential with a tailored SEO campaign. We can also mix and match with other digital marketing such as social media, PPC, and email marketing.

We are a marketing agency based in Croydon, South London and work with small businesses, as well as those in accountancy and the construction sector.

Send us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.