Social media network

What we can learn from TikTok’s Top 100 videos

TikTok is on track to hit 1 billion users in 2021, meaning the app has huge potential to grow your business and reach more clients. The question is… how do you stand out on such a large platform?

TikTok has now released an entertaining video called Year on TikTok: Top 100, where they run through the viral videos of 2020. You can also have a look back over the highlights of your personal TikTok year too!

The video contained 100 TikTok videos split into 10 categories:

  1. Vibe Check – ‘cultural moments’
  2. It’s the Meme for Me – the top trends, hashtags, and challenges
  3. Rising Stars – Top Creators
  4. Voices of Change – Most impactful creators
  5. The A-List: Top Celebs
  6. The Playlist: Top Songs
  7. Such a Snack: Top food recipes, trends, and hacks
  8. Glow Up: Top style and beauty trends
  9. Biggest Little Communities: Top niche communities
  10. Extremely TikTok: Top product elements

Now, apart from being great content to watch and enjoy as a social media agency we are always looking at what we can learn from these platforms, here are our takeaways:

10 of the TikToks were chosen based on what the top trends and hashtags were from 2020. It just goes to show how important it is to include relevant hashtags on all your posts. Make sure to do this on all social media platforms!

Explore what type of videos are trending. Look at how are they edited and what features are they using. Are you able to incorporate these trends into your content?

Choosing the right music

Music is key on TikTok. Keep up to date with what songs and backing tracks are popular and see if they could be used in your content. You can also search by song.

Tutorials and how to videos

Categories such as food recipes and beauty tutorials were very popular over 2020. Are there short tutorials or ‘How To’ topics you can film to help promote your business and what you do? For example, perhaps you are a florist and can share some flower arrangement advice.

Use the creative tools

TikTok showcased the most popular content editing tools used by creators. From green screens and voiceovers to collaboration features and colour enhancers, incorporating these features will add some texture to your TikTok.

Social media agency

If you need more advice we have previously explored the best ways to grow your business via this app as well tips on using other social media platforms.

When using any social media channel to grow your business you need a strategic marketing plan to build brand visibility through engaging content to help you generate leads.

At Smart Cow Marketing, we’re experts in creating successful social media marketing campaigns. Why not get in touch for a FREE consultation? We will review your current challenges and future goals, and discuss what marketing options could work for you.

Digital Marketing Croydon Resources

Lockdown a year on – appreciating the simple things

As we reach the ‘one year on’ anniversary of the first lockdown, we thought we’d take a moment to reflect on this ‘unprecedented’ year.

Remote working

Like many businesses, Smart Cow has worked remotely for almost the entire year with a mini hiatus after the first lockdown which allowed some time back in the socially distanced office.

But as the majority of the year has been spent adapting to remote working, which involved (like everyone) the rapid adapting to Zoom meetings and utilising platforms for collaboration for sharing documents, messages, planning and well everything else.

So, as our homes became our office / home / school / social hub, we missed the coffee break chats and general office catch up after weekends. So, we conducted a mini straw poll around our virtual office to get a glimpse into our year.

In short, what we’ve learnt about each other is that it’s the ‘little things’ that became our highlights. Getting back to basics and enjoying the simple acts that perhaps had begun to pass us by in this fast-paced world.

So, here’s a short summary, which we’re sure many people reading this will be familiar with.

The simple things that became special moments reclaimed

Daily walks were a must and precious moments for some. Re-discovering the vast choice of green spaces that Croydon and Purley have to offer.

A simple early morning coffee in the garden with a favourite mug and cafetiere.

With some combining the two with this last lockdown turning a walk into a ‘coffee crawl’ supporting local Croydon cafes that were able to remain open.

Observing how it became so quiet and peaceful, especially in the first lockdown with much less traffic.

Taking time over conversations was perhaps another special moment and re-discovery.

How technology helped with socialising

Prior to the start of the pandemic, we were already using Zoom for some of our meetings. Although it still felt a strange with online meetings, we knew this was the way things were going to go in the future. So, roll on 2020 and perhaps we did not realise just how soon this would become the norm for everyone and we would be longing for the face to face meetings again.

So, Zoom very quickly became a part of everyone’s vocabulary – even the grandparents. So, not just vital for office communication, video became part of our social routine as we all embraced Zoom meet ups with friends and family. The Friday night drinks could still continue virtually with wine and beer tasting and Christmas work parties.

How did we get creative and discover new things?

Like many, cooking was a theme for some in the office. Being able to cook fresh homemade meals from scratch every day for lunch and dinner has been enjoyed by half of the team.

The garden or balcony has been a highlight for some getting involved in gardening, potting colourful plants and growing herbs. With one team member painting garden items and the back of their house! She says “it was a now or never situation”.

Perhaps no surprise, but films were on top of the entire team’s list. Embracing classic films or re-watching old TV shows to relive the series they enjoyed growing up. Some formed film clubs in their home to make sure they explored new genres and discovered new favourites.

Getting creative trying a few new hairstyles was a highlight for one of the team.

As well as learning about stocks and crypto currency – we will be asking for his tips!

Drawing was a theme for half of the team with the exploration of digital painting for one and weekly life drawing sessions run by experts @sirenslifedrawing attended by another.

Best purchases

  • The RODE wireless mic is great for the sound on video creation and for Zoom meetings, really cuts out loads of the background noise
  • Booking the expertise of Phil Curtis for remote personal training helped with changing mindset about personal health, which equated to up to 2 stone in weight being lost by one team member
  • Disney+
  • Sketchbooks
  • Proper filter coffee
  • Slate stones for the garden
  • Toilet roll!

What we’re looking forward to…

What we’re most looking forward to is life returning to as ‘normal as’ possible as soon as possible and getting together with family and friends. 

We have missed those face to face catch ups with groups of friends and are looking forward to going out for a meal, popping to the pub, having a natter in cafes, enjoying a film at the cinema, and supporting community hubs.

We long for our local businesses to return and look forward to being able to support them as soon as they are open, if not already of course, as we’ve all enjoyed takeaway food and pay it forward campaigns to show our support for when places re-open.

It’s not just about craving to socialise, it’s about having these places to socialise in that is so vital. This is what makes up the heart of our community so get out and support when you can – shop local and support local.

Importantly, promote your favourite local businesses:

  • Share posts on your social media channels to help widen reach
  • Write testimonials and reviews on their Google My Business pages
  • Book ahead for your haircut and meal out
  • Buy their products or services

As a local Croydon business based in Purley the BID is a community group to be aware of

As a local Purley business Smart Cow is part of the Purley Business Improvement District (BID). The Purley BID enables the Purley local businesses to make a difference and significantly improve the area as a place to live, shop and work.

So, as we’re all from around Purley and Croydon, the local businesses are so important. With so many great, shops, restaurants, pubs, shops and activity places it is worth exploring when lockdown is lifted. Look at the Purley BID business directory and sign up to its new Purley Loyalty Card Scheme for the latest offers.

Inbound marketing

Lead Generation: Engaging calls-to-action

Lead generation is key for marketing campaigns. This is the second blog in our mini series which looks at the four key mechanics for inbound lead generation to help gather quality leads.

We’ve already discussed creating compelling offers, in this blog we look at the next step of creating engaging calls-to-action.

Calls-to-action

We often talk about making sure that calls-to-action are bold and stand out. The reason being is that they need to catch people’s attention to complete the action.

Positioning of the call to action is important. Have this prominent on the web page, usually towards the top of it (or above the fold as you may have heard it referred as).

Be concise and to the point with your call-to-action such as ‘Download our eBook’. Ultimately you want people to click the button so if you have a cryptic message then you will lower the chances and perhaps might lose the lead.

Make sure that you have contrasting colours for your call-to-action. This will really help stand out.

Landing page

We’ve talked about landing pages before and this is certainly a scenario where a specific landing page is needed.

You’ve created your compelling offer so you now want people to take advantage of that offer. With a bold call to action you must lead your prospect to a dedicated landing page that will have all the relevant information about the offer as you want them to get the offer by parting with their email address and therefore you have converted them to a lead. If you make it too complicated for them to understand the next step then they will leave your website.

With a range of products or services why not think about targeted offers for each? Whether an eBook, discount, guide, whitepaper. This will also create a point of differentiation.

Remember to include a ‘Thank you’ pop-up once someone has taken action. This also provides an opportunity for a further call to action such as ‘book a consultation’. 

Creating a successful lead generation campaign

There are four key mechanics for inbound lead generation which include:

  1. Offers: such as books, whitepapers, free consultations, coupons and product demonstrations.
  2. Call-to-action (CTA): bold text, an image or a button that links directly to a landing page so website visitors can download your offer.
  3. Landing page: A specific page with information about a particular offer, and a form to download that offer.
  4. Form: To collect contact information from a website visitor in exchange for the offer.

Inbound methodology for qualified leads

Keep an eye on our blog for the next two chapters in our lead generation mini-series. These will help you form your inbound marketing strategy and digital marketing plan to help grow your business.

As an inbound marketing agency we can help formulate your inbound strategies using a range of marketing services including refreshed web design, search engine optimisation (SEO), content marketing, social media marketing, email marketing, and Pay Per Click (PPC)

Digital marketing Croydon, London.

Using social media for inbound marketing

TikTok resource centre

Social media platforms are vital for building a recognisable brand, think of them as your shop windows. The more platforms you are using the further the outreach you will have, we have plenty of advice on choosing which social media channel to use and how to make the most of them. Although that doesn’t mean you should be on all social channels, they do need to be relevant for your business and your audience. Take a look at our blog ‘is it time to discard any social media platforms’.

The TikTok app phenomenon has taken the world by storm. In a previous blog we broke down the ways TikTok can be used to successfully develop your brand.

TikTok has now created a ‘Resource Centre’ specially for small businesses to show them how to best use the 60 second time slot of a TikTok video.

What the Resource Centre includes

The centre includes a range of successful case studies for inspiration.

There are Creative Tools which allow you to best utilise the app for making professional looking ads. For example, they have video templates and licenced music.

You also have the chance to look worldwide for inspiration. Their Global Insights section allows you to browse creative techniques which have captured the attention of the TikTok community.

The new TikTok Resource Centre should be a key point of reference in any social media marketing campaign.

Social media Croydon

If your business needs an extra pair of hands, we are experts in creating marketing campaigns including social media marketing strategy. From generating consistent and engaging content on social media to defining your target audience, Smart Cow Marketing has it covered.

Our social media agency in Croydon and London works with businesses in a variety of sectors including accounting or construction creating different types of content such as blog posts, social media posts, paid advertising.

Book a free consultation today to see how we can help give your business the boost it needs!