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5 tips for your website

08/19/202207/12/2021 by scmarketing

Your website should be the focus of your digital marketing strategy. It is where links from your social media channels, email campaigns, and Pay per Click (PPC) advertising should lead to. Therefore, it is critical that your web design is easy to navigate, engaging, informative and attractive. Here, Smart Cow Marketing offers some tips for your website.

1. Relevant content

Be creative in what you have to say yet keep it simple. Work out the main message on each page and focus on the best way to get this across to your target audience. Keep it clear, concise, and interesting.

2. Keep in mind your target audience

You should design your website with a target audience in mind. Are you building a business for young professionals? Or experts in a specific industry? We recommend creating an online persona, an example of your stereotypical customer. This will help you create content for your website so that you have the right tone of voice for your audience and keywords that will help with search engine optimisation (SEO).

3. Ease of use and navigation

Before making your website public make sure it is easy to navigate and works across different devices. Perhaps get friends and colleagues to test it out and get their feedback. It’s also a great exercise to do if you’ve had a website for a number of years. You might be familiar with it, but overtime perhaps things aren’t as slick as they once were. So always keep an eye on webpage navigation and get those bold call-to-action buttons in a prominent place.

4. Use images

Images help tell a story across your website, it is often the first thing the visitor will notice. Images and the overall visual design can be the difference between someone reading your webpage or your visitor quickly moving away from your website. Images can also help to boost SEO so make sure things like your alt descriptions are completed on the backend.

5. Website backup

The most important thing is to keep a backup. Hackers and robots scour the internet for websites with weaknesses.

Web design Croydon

At Smart Cow Marketing we offer a free website review. We can analyse your website’s performance and develop a plan to boost your website’s potential. We also focus on other aspect of digital marketing such as social media, SEO, PPC, and email marketing.

We are a marketing agency based in South London and work with small businesses, as well as those in accountancy and the construction sector. Drop us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.

Quick tips on using social media effectively

08/19/202207/05/2021 by scmarketing

Social media can be a cost-effective way to reach your target audience. Once you have worked out the right social channels for reaching your audience or you’re in need of a refresher on why you’re using social media for business, here’s a few quick basic tips to connecting and engaging with your audience.

Build genuine connections

To build a loyal following you need to be genuine. Take the time to get to know your online audience and make sure to communicate information which is valuable to them. Remember to have genuine interactions with those following you and those that you want to reach.

Social media is about dialogue

Refrain from using your platform as a megaphone to shout about everything your business has to offer. While it can be a place for promotions, the most effective way to use social media is to be social. This means sharing interesting tips and advice that will help solve your target audience’s challenges. As well as sharing links to articles of interest or introducing interactive polls. Focus on engagement!

Add links

Aim to direct traffic to your website from your social media platforms to specific landing pages to help generate leads. This can be done by adding links into your social updates or adding inks in your Instagram profile bio or swipe up links on your stories. It’s a great way to promote new blogs, discounts, or other helpful resources.

Digital marketing Croydon

Check out our free Lead Generation guide for 30 tips on how to bring lead generation to the forefront of your marketing campaign. Download The 30 Greatest Lead Generation Tips here!

Get in touch with Smart Cow Digital Marketing today for an in depth talk about how your business can flourish using social media as part of your wider digital marketing strategy.

Boost your email marketing campaigns

08/19/202206/28/2021 by scmarketing

Email marketing may feel as though it is being replaced by social media as a marketing channel, but if you want a better Return on Investment (ROI) email marketing is far superior. We have found that 72% of people prefer content through emails, and it is 40 times more effective in gaining new clients, than social.

Here is a step-by-step guide to boost your email campaigns:

1. Optimal emailing time

We have investigated the best times to get sending. According to Hubspot the highest click-to-open rates are 10am midweek, we think Tuesday and Thursday’s being a good option. Although, if you’re targeting entrepreneurs and executives Hubspot suggests the best time based on open and click rates is on Saturday at 10 AM.

Split testing, also known as A/B testing, is an effective way of figuring out what days you should be sending emails. Send out groups of emails on different days and compare performance, with the best performing group giving you an indication of when clients are willing to receive emails.

2. Catchy headlines

Once you optimise the chances of a recipient seeing your email you need them to want to read your email. Make the subject line short and snappy with an enticing motivator to open it.

3. Keep content relevant and original

Keep content relevant, original and regular, a great way to do this is with regular email newsletters to send to the email addresses on your database.

Also, once the recipient clicks on your email you need to get to the point quickly. What is the main message of this email?

Maybe it is an interesting business update. Perhaps you have an offer they should know about. It can also serve as a reminder about what your business does and what you can do for them.

Try and make sure that any email you distribute points back to a blog post on your website. In fact, you can save time by re-purposing content based on the many blogs you have already created.

4. Watch your tone

Keep to a genuine and authentic tone of voice. Do not be overly salesy and avoid spamming, this means steering clear of keywords that get caught by spam filters such as ‘Free’ and ‘Buy’. Personalised emails increase the likelihood of emails being opened, as they stand out due to being tailored to the recipient in comparison to automated emails.

5. Calls to Action

Finally, let the recipient know what to do next. Add a link to your website and a phone number to call. Perhaps there is a form to fill or a resource to download.

Email marketing agency London

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! As email marketing experts in Croydon, we can create your initial email template, write content and distribute to your database.

Other digital marketing tactics we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Help with Lead Generation

08/19/202206/21/2021 by scmarketing

At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead Generation Tips, Tricks and Ideas’.

In this blog we sum up a few tips to help you generate more leads!

Email marketing

Email marketing is key to being noticed. In our free guide we explore how to keep your email subscribers happy and interested in your content. Sending valuable offers such as enewsletters, discounts, educational content, or business updates, will keep your business front of their mind.

Go a step further by adding in tools for people to share the email you distributed. A simple ‘Forward to a Friend’, or a link to your social media platforms will encourage people to pass on the message!

Pay per click (PPC)

PPC can help promote your business through paying for boosted adverts for example Google ads. These ads pop up when someone types into a search engine and relevant results are returned with ads showing at the top of the results.

These ads target the audience you want and make for an easy way to track your investment. Also, you only pay when someone clicks on the advert link which makes it easy to control your budget.

Make sure to keep your adverts simple, concise, and relevant. Ensure that the landing page gives clear instructions as what the prospective client should do next. This can be anything from; a number to call, a form to fill out, a call to action button, or a bit more information about your business’s products or services. An effective landing page will increase the conversion rate.

Search Engine Optimisation (SEO)

Improved SEO will make it easier for your website to be found in web searches by people showing interest in your products. Search engines boost websites with original and consistent content. They analyse keywords on your website and align them to target audiences based on their search behaviour. That’s why it’s important that keyword research is conducted as part of your SEO strategy.

Digital marketing, Croydon

With everything digital marketing out the way, it is important to remember your website is the main focus. It is where all these leads come back to, therefore making sure your website is easy to navigate, engaging, and professional could make the difference between a prospect staying a prospect or becoming a client.

If you are looking to develop your business and gain more cliental, get in touch with our digital marketing team for a free consultation where we review your challenges and help you execute your goals.